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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. Being overly cautious about sending email is detrimental to your digital marketing and fundraising strategy. Why the Open Data Project?

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

Analytics 107
professionals

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Sharon notes that 50-year longitudinal studies from Gallop Poll, NORC’s General Social Survey, Harris Poll, and Edelman Barometer, find that trust in public institutions and their leaders has declined steadily. That last statistic should make us all take notice.

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Thursday Thoughts: engaging advocates all year round

EveryAction

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here! Protecting the environment or cutting taxes for billionaires?

Advocacy 143
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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

At Candid, we don’t have cute animals, we don’t have historical collections, and we can’t even capture the work that we do because it’s primarily digital. We like to transform data or previous content into trivia or an opinion poll. If you lead with data the first time, lead with the quote the next. Change the content type.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Use statistics to vividly demonstrate the scale of the problem being addressed. Lean into what works.

Lesson 59
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5 Ways to Create an Immersive Virtual Event Attendee Experience

AccelEvents

But when it comes to creating an immersive digital event, extra care must be taken to define and understand your audience. Live polling during presentations can have a similar effect. As the world grows increasingly digital and we become more reliant on technology, immersive experiences will become essential.

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