Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Supporter type.

Digital 59

Digital Marketing Create Social Media 59

EveryAction

MAY 15, 2017

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates?

Spam 134

Spam Rate Studies email 134

OneCause

JUNE 14, 2021

In today’s digital world, you may assume that an all-digital approach would lend the best results, but that’s actually not the case. Despite its old-fashioned reputation, direct mail open and response rates are generally higher than those for digital. Balance cultivation and solicitation efforts. Let’s get started.

Mail 98

Mail Raise Guide Fundraising 98

The Modern Nonprofit

SEPTEMBER 5, 2023

Estimated Reading Time: 4 minutes Adapting to Changes in Facebook Fundraising Tools: A Guide for Nonprofits When you run a nonprofit, you’ve likely leaned on social media platforms for fundraising. Industry-low Processing Cost Flipcause’s Guaranteed Effective Rate helps you retain more of your donations. in a calendar quarter.

Facebook 98

Facebook Tools Change Guide 98

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Yes, physical mail can be a part of digital marketing!

Digital 75

Digital Marketing Donor Channel 75

DNL OmniMedia

MAY 13, 2021

In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . When writing your direct mail or digital appeals, make sure to have a clear and compelling mission statement.

Mail 52

Mail Integration Digital Strategy 52

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. ” Then, create content that guides users through steps they can take, such as participating in local clean-up events or educational workshops your organization offers.

Action 267

Action Practice Tips Seattle 267

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years.

Retention 85

Retention Donor Guide Rate 85

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online.

Digital 111

Digital Marketing Guide Chapter 111

Bloomerang

JULY 6, 2023

Whether you’re crafting an emergency plan to react to unexpected external circumstances or creating your strategy for the next two to five years, this guide will help your nonprofit get the most out of its strategic plan. Donor stewardship leads to better retention rates and better fundraising results down the line. Let’s get started.

Examples 117

Examples Guide Model Nonprofit 117

Media Cause

JUNE 27, 2023

Similar to your organic social efforts, you want to make sure you’re promoting paid social ads across channels where you can meet your audience as they go through their daily, digital routines. This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience.

Social Media 97

Social Media Guide Media Social 97

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? For example, if your retention rate for your major gift program is low, you might consider revamping your major donor stewardship and appreciation program. Check out this buyer’s guide.

Gift 97

Gift Raise Guide Relationship 97

sgEngage

APRIL 17, 2024

In digital philanthropy, it has never been more important to seek out and embrace innovations, especially innovations in online donation forms. If your nonprofit organization is eager to harness the full potential of your digital fundraising efforts and give your donors what they expect, it’s good to have a guide.

Donation 94

Donation Online Canada System 94

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

Track 52

Track Digital Marketing Analytics 52

DNL OmniMedia

APRIL 1, 2024

In this guide, we’ll explore nonprofit data warehouses, the steps to configure one, and how to harness the power of your data effectively. A nonprofit data warehouse is a centralized digital repository that nonprofits use to store, manage, and analyze their data. We’ll cover: What is a Nonprofit Data Warehouse?

Data 52

Data Guide Proposal Nonprofit 52

Nonprofit Tech for Good

MAY 14, 2023

Without a doubt, more competition is needed in the search and digital ad space and should Google be ordered to sell its advertising platform, Bing is well-positioned to directly compete with Google — especially since Bing announced the integration of ChatGPT into Bing and Edge in February 2023.

Tools 258

Tools Grant Google Search 258

Nonprofits Source

JANUARY 23, 2023

As digital marketing experts ourselves, we’ve seen the potential search engine marketing holds. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. For one, digital giving is on the rise. However, the Google Ad Grant program is not like other Google Ads accounts.

Grant 52

Grant Google Management Guide 52

Saleforce Nonprofit

NOVEMBER 17, 2021

But Common Sense is more than a ratings and review site; it’s a robust set of resources to help parents feel empowered to raise kids in the digital age. She’s focused on enhancing Common Sense Media’s user experience — which is why she asked the Salesforce.org Digital Transformation & Business Value team for help.

Digital 52

Digital Time Movie Michigan 52

Volunteer Hub

OCTOBER 16, 2020

Your nonprofit’s digital presence is more important now than ever in order to reach donors and raise funds. Read our guide for the top tips to improve it. . One thing we know for sure is that technology and digital marketing are more central than ever to nonprofits’ strategies. Focus on digital fundraising efforts.

Digital 86

Digital Tips Virtual Alternative 86

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

email 69

email Storytelling Newsletter Nonprofit 69

Bloomerang

AUGUST 30, 2023

In this buyer’s guide, we’ll cover everything you need to find the right fundraising software for your organization’s needs. Website analytics tools enable you to track metrics such as time on page, bounce rates, and conversion rates for different pages. Staff training resources , such as digital courses or videos.

Software 87

Software Guide Fundraising Platform 87

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. Use these steps as a rough guide: Stagger your communication at least every two weeks until mid-December. Send daily digital communications during the last four days of the year. Direct mail response rate.

Guide 107

Guide Giving Nonprofit Metrics 107

Nonprofits Source

APRIL 3, 2024

In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly.

Organization 52

Organization Online Influence Metrics 52

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

Benchmark 81

Benchmark Digital Report Learning 81

DipJar

JUNE 20, 2023

This guide reviews the steps of creating a nonprofit SWOT analysis , including when to use this type of analysis and how to put your insights into action. Your nonprofit prioritizes employee engagement through activities such as professional development opportunities and equitable compensation, so you enjoy a high employee retention rate.

Analysis 52

Analysis Guide Nonprofit Retention 52

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

There’s no secret trick to instantly improving digital engagement for nonprofits. While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues.

Test 84

Test Digital Headline Language 84

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. In this guide, we’ll review proven tips for creating more inspirational calls to action, including: . When it comes to digital design, white space is your best friend. Use contrasting, eye-catching colors.

Action 64

Action Guide Language Test 64

Double the Donation

OCTOBER 25, 2021

While you may understand the value of capturing employer data and pursuing a matching gift from your donors, your caller and digital engagement teams may not. But if your organization can be even 10% more deliberate about who you’re calling, it can have a great impact on your call conversion rate.

Guide 98

Guide Script Tips Gift 98

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Qgiv Qgiv’s text-to-donate platform prioritizes high response rates and speedy donation turnaround times. Use this guide to plan an engaging online campaign. Explore pricing plans and features.

Mobile 56

Mobile Guide Giving Fundraising 56

Nonprofit Tech for Good

JANUARY 16, 2022

This guide is meant to help you prepare for each season in your fundraising year. When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences.

Strategy 274

Strategy Fundraising Social Media Nonprofit 274

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% When my clients need to make important decisions, I always recommend that they use data to guide their thinking. I frequently encounter similar situations on digital transformation projects. According to a survey by LinkedIn, 61% of U.S.

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Application Statistics Culture Job 221

Neon CRM

DECEMBER 14, 2023

Lastly, factor in your donor retention rate so you can anticipate the number of new donors you’ll need to acquire in order to meet or exceed this year’s revenue total. Growth Rate: The expected percentage increase in revenue. Retention Rate: The percentage of donors who gave last year and this year. Let’s do it!”

Analysis 52

Analysis Project Donor Retention 52

Neon CRM

AUGUST 23, 2023

But there are a lot of factors to consider when choosing a credit card processor and setting up a digital donation experience. First, while cash and checks are great, it’s still a good idea to have digital payment methods available at in-person events. And there are some that don’t! So keep that in mind!

Process 52

Process Guide Paypal Method 52

DNL OmniMedia

DECEMBER 15, 2020

Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. Why are so many nonprofits utilizing email in their overall digital strategies ? Retention Campaigns.

email 52

email Guide Marketing Online 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

A Quick Guide to Google My Business for Startups and SMEs. With the decline of Google Plus, Google My Business is set to take centre-stage and become one of the most powerful digital marketing tools out there. Twenti can help you manage your GMB listing alongside your digital strategy and social media needs. by Angharad Miller.

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Google Business Guide Map 64

DipJar

NOVEMBER 15, 2022

In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . For example, if your nonprofit’s goal was to increase literacy rates in its community, an outcome metric might be the percentage of program participants who improved their reading skills. Why Are Impact Metrics Important?

Metrics 52

Metrics Impact Guide Literacy 52