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Use These 11 Metrics To Evaluate Your End-Of-Year Fundraising Campaign

Bloomerang

When evaluating your year-end campaign , look at the whole picture. Looking at this data will help you make informed decisions and have an accurate picture of your organization’s health. . Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Donor demographics .

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Keep that in mind as well as you continue to build your site. Bounce rate. Conversion rate. Establish the content you’ll create.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Demographics. Previous engagement.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook allows you to target specific demographics for a minimum of one dollar a day. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. Facebook lets you target groups based on demographics, interests, behaviors, and more.

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What Are You Doing with Your Donor Data?

Greater Giving

Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. Alternatively, you might notice your donor response rates are low, indicating that some of your data is outdated or inaccurate. Fill In Gaps With Data Appends.

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LinkedIn for Nonprofits: 7 Best Practices for Social Media Success

Qgiv

Make sure your “About” section provides an accurate picture of your mission and what your organization does. The two most important pictures on your profile will be your profile picture and header image. However, it’s important to keep in mind that LinkedIn is not just any other social media page. Final thoughts.

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Read This Post If You Want Your Most Successful GivingTuesday

Bloomerang

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. We’re all busy but it’s your job to keep your cause top of mind. Or do both!

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