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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Track progress, celebrate results.

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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. Selecting a business profile will allow you to add “Nonprofit” to your bio. Work With Influencers.

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Reimagining grantmaking with data collaboration at scale 

Candid

In addition to Candid’s vice president of influence Aleda Gagarin, the session featured Ellen Dickenson, senior vice president for research of United Way of Massachusetts Bay; Jeffrey Jimenez-Kurlander, learning and impact officer from the Surdna Foundation; and Kerrin Mitchell, co-founder of Fluxx.

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Data to support the relentless pursuit of racial equity 

Candid

Particularly, as many foundations have bolstered their efforts to collect demographic data from grantees, have changes in how we collect that data helped address inequitable funding practices and bring about systems transformation? In 2015, we began asking all grantseekers to provide demographic data. At the W.K.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups.

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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Who are the community influencers on trending topics? What are real-time trends and demographics of our meeting registrants? Go deep with data and determine things like how many events they attended before, how many courses they took while also considering their demographic data. Which programs matter most to our members?

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