article thumbnail

4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

It’s not uncommon for up to 80% of data to live outside of an AMS, making it difficult to see the full picture of your members. Who are the community influencers on trending topics? What are real-time trends and demographics of our meeting registrants? Or are less likely to renew? Who is likely to attend an upcoming event?

Analytics 169
article thumbnail

Data to support the relentless pursuit of racial equity 

Candid

Particularly, as many foundations have bolstered their efforts to collect demographic data from grantees, have changes in how we collect that data helped address inequitable funding practices and bring about systems transformation? In 2015, we began asking all grantseekers to provide demographic data. At the W.K.

Data 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Four Steps to Align Data with Your Mission and Goals

Association Analytics

They are the secret sauce that help you understand likely outcomes before they happen and empower you to influence those outcomes in real time. Leading indicators allow you to measure how well your strategies are working to influence a goal. These metrics are called leading indicators.

Goal 192
article thumbnail

5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Demographics. Partnering with an influencer. Reach out to well-known influencers in your nonprofit space to promote your event online and come in person. Previous engagement.

Game 52
article thumbnail

Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Middle of Funnel : By the time a user reaches the middle of the intent funnel, they are aware of your organization’s mission, and they’ve been qualified as having the financial or other demographic markers of a potential donor. Reach top-funnel users with podcast & audio ads. These ads are typically considered top-of-funnel.

Digital 52
article thumbnail

[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.

article thumbnail

How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. Use your logo as your profile picture. Let’s dive in!