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Member Retention Strategies For Professional Associations

Association Analytics

Your association should create consistent values to accurately calculate your retention rate. You should segment your membership by the metrics that matter most to you, such as demographics, tenure, behavior, at-risk status, periods of time and more. This is critical for proper analysis and strategy refinement.

Retention 169
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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Each generation living today has come of age with profoundly different experiences concerning mass communication and these differences directly impact how they give to nonprofits. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Generation X (Born 1965–1979, Currently Ages 35–49).

professionals

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The 5 Ways Your Nonprofit’s Website Generates Traffic

TechImpact

Google’s algorithm for generating this list is of course proprietary, but it is important to find out what search terms are being used to land users onto your webpage. Social media is a less used, but no less important, means of generating web traffic. Does the phrase “Can you Xerox that document for me?” come to mind? Social media.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

Monitor metrics such as engagement rates, content reach, and donor response. By inputting relevant data, the AI can generate nuanced insights that supplement your team’s analysis, thereby informing more holistic decisions. Share any available data or context that can help ChatGPT generate insights.

Digital 298
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5 Fundraising Trends to Watch for in 2024

Nonprofit Tech for Good

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. This generation of donors, born between 1997 and 2012, are excited and passionate to support the missions they care most about. Gen Z are often referred to as ‘philanthro-kids’ and for good reason!

Trend 311
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Advancing racial equity for effective environmental grantmaking 

Candid

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104
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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

million Generation Z Americans. While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. The Community Brands 2022 Association Trends Study found 69% of Generation Z prefer connecting on TikTok, 82% on YouTube, and 82% on Instagram.