Nonprofit Tech for Good

JULY 4, 2023

NextAfter ] Nonprofits average a 60-70% bounce rate – a good bounce rate is between 40% or below – indicating that that improvements are needed to engage visitors and encourage them to explore more of your website. M+R Benchmarks ] Overall, 0.23% of organic website visitors made a donation, generating an average of $0.77

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Statistics Websites Benchmark Drupal 246

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . Just like all ad platforms are not created equal, neither are lead generation methods.

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Generation Platform Websites Test 52

Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling.

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Storytelling Action Roles Hunger 240

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Monitor metrics such as engagement rates, content reach, and donor response. By inputting relevant data, the AI can generate nuanced insights that supplement your team’s analysis, thereby informing more holistic decisions. Share any available data or context that can help ChatGPT generate insights.

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Digital Strategy Guide Create 302

TechImpact

JULY 17, 2014

In part 1 of this blog series , we discussed how essential posting and maintaining quality content on your nonprofit’s website is to generating traffic. But driving more traffic to your website goes beyond just generating and maintaining updated content. Make sure that the keywords you decide on are not overly competitive.

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Generation Websites Hunger Search 119

Nonprofit Tech for Good

DECEMBER 2, 2023

Keeping donors connected with the mission ensures the best possible donor retention rate for an organization. This generation of donors, born between 1997 and 2012, are excited and passionate to support the missions they care most about. Gen Z are often referred to as ‘philanthro-kids’ and for good reason!

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Trend Fundraising Digital Celebrate 313

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. This, in turn, impacts click-through rate (CTR). Human-Centered SEO for Nonprofits in 2024 Good (optimized) content has a better chance of working for you and getting your nonprofit found online.

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Action Practice Tips Seattle 270

Nonprofit Tech for Good

APRIL 2, 2020

Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 1) Traffic. 3) Engagement.

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Metrics Digital Marketing Retention 320

Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. Consider a tool to automate: Association Analytics offers the software solution AcumenAI to help associations generate data-informed retention strategies by pooling all your data into one easy-to-use platform.

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Retention Associations Professional Strategy 169

Nonprofit Tech for Good

APRIL 17, 2021

.” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. According to the Harvard Business Review , increasing customer (or partner) retention rates by 5% can increase profits by 25-95%.

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Help Retention Tips Template 271

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. As this gets to become a regular practice, you’ll see your open rates climb. How are you making your donor feel?

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email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. This guide is meant to help you prepare for each season in your fundraising year.

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Strategy Fundraising Social Media Nonprofit 278

Nimble AMS

JULY 18, 2023

User-generated personalization. Software products are now incorporating organic, user-generated content, ratings, reviews, and recommendations to personalize experiences and help people discover relevant products or services. Privacy-conscious personalization.

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Associations Personal Trend Experiment 131

M+R

APRIL 27, 2023

We also compare retention rates and annual value for one-time and monthly donors. Digital advertising investment by nonprofits increased by 28%, and search remained the most reliable platform to generate a positive return on ad spend. Email generated 14% of all online revenue. Also: we say goodbye to open rates!

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Benchmark Studies Social Media Chart 98

OneCause

OCTOBER 26, 2023

Discover how community-generated reviews and testimonials can elevate your nonprofit's fundraising efforts, and how the GreatNonprofits Top-Rated Awards play a crucial role in building credibility, engagement, and impactful fundraising collateral.

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Review Community Fundraising Award 59

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

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Retention Gift Donor Pledge 95

Charity Village

AUGUST 5, 2022

For several years, charities have been struggling to find ways to capture the attention of younger generations. The need is more pressing as the “giving gap” – aging donors continuing to give at a much higher rate than younger generations – widens.

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Donation Donor Press Charity 86

Bloomerang

OCTOBER 13, 2023

Open rate : The success of your email often hinges on the open rate. On the flip side, a poorly crafted subject line can lead to lower open rates and, consequently, reduced chances of achieving your fundraising goals. A well-crafted subject line can significantly increase the likelihood that your email gets opened.

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Rate email Attention Open 100

Nonprofit Tech for Good

APRIL 2, 2023

With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency! It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

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Tools Fundraising Analytics Analysis 361

Nimble AMS

DECEMBER 11, 2022

million Generation Z Americans. While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. The Community Brands 2022 Association Trends Study found 69% of Generation Z prefer connecting on TikTok, 82% on YouTube, and 82% on Instagram.

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Associations YouTube Generation Mobile 136

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Your own UTM generator. Just fill in the blanks and generate one. Investigate how well your audiences perform.

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Donor Track Campaign Facebook 297

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. DonorPerfect users have seen incredible success with monthly giving, increasing the average donor retention rate from 40% to 80%. Pro Tip: Ready to get started?

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Retention Donor Gift Rate 341

Candid

FEBRUARY 12, 2024

Once the preserve of large foundations and mega-donors, impact investing is growing in popularity, including among women and younger generations. According to Fidelity Charitable , it’s “the act of purposefully making investments that help achieve certain social and environmental benefits while generating financial returns.”

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System Impact Change Foundation 98

Connection Cafe

OCTOBER 1, 2019

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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Rate email Spam gMail 37

Candid

AUGUST 18, 2021

These algorithms are continually refined over time as more data is generated for analysis. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. On your team’s end, the process is simple—the technology runs analyses and delivers predictions.

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Course Fundraising Analysis Mail 130

Care2

OCTOBER 12, 2013

According to a new study by Dan Zarrella of Hubspot, sharing photos on Twitter generates significant retweets too. Tweets that had photos and used Twitter’s own image uploading system were retweeted 94% more then if users uploaded photos by another 3 rd party system such as Twitpic, which experienced a 64% retweet rate.

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Photo Studies Generation Twitter 70

Nonprofit Tech for Good

APRIL 15, 2020

6) Add charity rating badges and program vs. operating expense graphics. If your nonprofit has been reviewed by Charity Navigator , the BBB Wise Giving Alliance , Charity Watch , or GiveWell and your reviews are good, then add your rating badges to your donation page(s).

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Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Let’s explore a few key tenants of making pop-ups work for your nonprofit: 1. About the Author.

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Websites Work Test Nonprofit 319

CauseVox

MAY 9, 2023

With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. What is ChatGPT?

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Examples email Communication Language 83

Nonprofit Tech for Good

NOVEMBER 8, 2018

8) Generational differences are lessening due to technological advances. Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits. Baby Boomers are most likely to give tribute gifts at 41%.

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South America Global Trend North America 259

Bloomerang

NOVEMBER 28, 2023

Payment Methods: Google Pay, Apple Pay, debit, credit, ACH, in-person donations Payout Timeline: Daily deposits with a two-day delay, flexible payout timelines Pricing: Bloomerang offers among the most competitive rates in the payment processing field, with a processing fee of 2.2% + $0.30 per transaction. The ACH fee is 0.8% + $0.30

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Process Paypal Method Nonprofit 84

The MatrixFiles

JANUARY 4, 2023

Each week, I interview association and nonprofit CEOs, Presidents and Executive Directors about the things their organization is doing to increase membership, generate revenue, and ultimately thrive. It’s called Associations Thrive ! You see, at least once a year, we do a webinar where we showcase some of the amazing projects of our clients.

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Associations Podcast Learning Wisconsin 246

Connection Cafe

NOVEMBER 19, 2018

Assuring you have a successful retention rate starts with these four steps: Inform: Your community needs to know about your involvement. Next you will need a stewardship plan to secure retention rates. An automated email should be generated as soon as their donation is processed.

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Rate Retention Donor Gift 28

Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. These items tend to sell quickly at any auction, but you can generate even more excitement with pre-bidding and mobile notifications. Those aboard the online fundraising train tend to not look back.

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Ideas Online Fundraising Social Media 357

Nimble AMS

MARCH 10, 2024

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Why should your member-based organization leverage an online community to engage your members? An online community improves member loyalty and drives engagement.

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Community Platform Benefit Online 116

DNL OmniMedia

JANUARY 17, 2024

Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. For instance, you’ll want to track email open rates, social media likes, and click-through rates to gauge performance. Demographics.

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Game Marketing Change Tips 52

Nimble AMS

SEPTEMBER 14, 2022

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good. What is the state of your association’s data?

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Associations Data Benefit Practice 136