Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. For the example below, we’ll be building out a sample Facebook Live co-branded series. So, how do we monetize this? Phase 2: Content, Cost & Creation.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. The platform, however, is different than Facebook or Twitter.

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Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do. What is a good social media strategy for nonprofits?

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

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The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But have you ever considered the benefits a dedicated website could bring to your nonprofit?

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Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Demographics Profile Audience Social Media 100

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

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Whole Whale

MARCH 24, 2021

Once the update goes live (currently projected for early Spring) this means an iPhone user with the update installed will open up an app like Facebook, for example, and see the following prompt: Source: Apple. But if a user opts-out, it will change how advertising giants like Facebook are then able to collect and utilize that user data.

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Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

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TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. All platforms are the same. I should promote my nonprofit M-F only. What’s not to love?

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Social Media Media Social Demographics 177

Candid

FEBRUARY 1, 2022

Both nonprofits and funders feel this acutely, particularly in recent years as we grapple with a global pandemic and the systemic implications of racial injustice. . On the other hand, these same (often smaller) nonprofits carry a disproportionate burden from funders’ duplicative and disparate application and reporting requirements.

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn.

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NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community. To understand your audience’s interests, create audience personas.

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TechImpact

AUGUST 26, 2014

They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. But what social platform are they on the most?

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Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Your Who : Your Audience. Potential locality.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Here are 6 ways. . Amirah, Inc.

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Media Cause

JUNE 27, 2023

Here, we’ll break down social media advertising for nonprofits, and guide you along with the best practices to bring your plans to life—and bring in new supporters. Determining your core audiences and what platforms they spend their social media hours on can help you optimize your budgets.

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Social Media Guide Media Social 97

Bloomerang

AUGUST 29, 2022

At the start of my career, “advertising” was a dirty word in the nonprofit sector—as was “ marketing.” We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. So… how does a nonprofit advertise successfully? . Luckily, a lot has changed.

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Digital Program Tips Nonprofit 118

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Put simply, the more exposure a nonprofit receives, the larger impact they can make.

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TechImpact

JULY 30, 2014

Or have you ever wondered how many visitors arrive to your site from Twitter vs Facebook. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on.

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Analytics Statistics Google Demographics 223

Media Cause

JUNE 28, 2021

Here are some best practices our media team uses when creating a new campaign, starting with goals and platforms all the way to tactical tips for executing your campaign. Setting Goals for Nonprofit Ad Campaigns. Selecting Ad Platforms for Nonprofits. You’ll want to select platforms where your audience tends to engage. .

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Allegiance Group

APRIL 15, 2024

In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Nonprofits usually report retention as a percentage. Let’s get started! Learn More!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

As we all know, in early January, Facebook announced some sweeping changes in the News Feed to prioritize content from friends and family and fewer updates from brands and news. The intent as described by Zuckerberg was to encourage meaningful interaction and ensure that time on Facebook was well spent. Increased discord on Facebook.

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Facebook Digital Strategy Social Media 76

Qgiv

JANUARY 8, 2024

In 2024, there are new, unique challenges and opportunities in the fundraising landscape that require nonprofits like yours to take a strategic and dynamic approach to maximize your fundraising efforts. Find the right nonprofit technology One size does not fit all with technology, especially in the nonprofit sector.

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TechImpact

JANUARY 16, 2014

The one demographic that is increasingly difficult for nonprofits to reach is the nation’s youth. As social media becomes more important to every nonprofit’s marketing plan, targeting youth through the traditional social media feeds is becoming obsolete. Facebook is for “old people”. Image courtesy of Ciniva Web Agency.

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Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Core Nonprofit Marketing Channels. Integrating Marketing Channels .

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TechImpact

JANUARY 27, 2014

It is impossible to ignore the importance of technology in today’s competitive nonprofit fundraising climate. Every dollar is tightly contested by other nonprofits whose missions are often equally as noble as your own. No one wakes up in the morning and says, “I need to make sure I give to a charity or nonprofit today.”

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Tech Strategy Fundraising Nonprofit 218

Whole Whale

JUNE 15, 2022

As a nonprofit organization, you’re always looking for ways to save money and stretch your budget. Benefits of Social Listening for Nonprofits. There are many potential benefits of social listening for nonprofits. Facebook (Meta) Listening Tools. Facebook Insights is the native listening tool provided by Facebook.

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The Modern Nonprofit

MAY 4, 2021

In addition to being a great way to engage with your supporters and followers, it is a free way to market your nonprofit and its campaigns. Your posts need to cater to an identified audience, taking into account supporter demographics and their values, which should align with your organization’s mission. Know Your Audience.

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Social Media Strategy Media Social 111

Achieve

DECEMBER 11, 2017

Facebook remains the most popular social media platform. Roughly 8 in 10 online Americans use Facebook – and three-quarters of those users visit the site daily, according to. Using Location in Facebook Ads. Once you’ve located your audience, you can layer additional demographics and behaviors. Pew Research Center.

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Classy

MAY 12, 2021

Your nonprofit social media presence doesn’t have to be a stressful part of your job with a social media plan to simplify content creation. Social media drove 51% of donation traffic to the Classy platform in 2020. . Your unique nonprofit social media strategy. Download The Nonprofit’s Social Media Content Planner.

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Social Media Template Marketing Create 99

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. The analytics are limited but the data allow you to explore the company information on the LinkedIn platform. Cost : Contact for pricing.

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Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. But as a busy fundraiser or nonprofit marketer, it can be challenging to find the time to make social media a priority. With Buffer, you can schedule your social media posts for specific dates and times on all major platforms—including Instagram!

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Social Media Tools Media Create 89

NonProfit Hub

AUGUST 26, 2021

Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Before you dive into optimizing your nonprofit’s website, let’s go over why it is necessary. Why Optimize A Nonprofit Website for SEO? Are you helping a specific demographic? To Stay Competitive.

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Organization Nonprofit Websites Search 81

Top Nonprofits

APRIL 20, 2022

As a best practice, use a constituent relationship manager (CRM) such as those included in EveryAction’s guide to picking a nonprofit CRM to help organize and monitor your campaign’s success. Use a volunteer management tool and event platform to make sure your supporters are all pointed in the right direction and making progress.

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Advocacy Campaign Tips Storytelling 130

Nonprofit Tech for Good

SEPTEMBER 24, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. To access everyone across all demographics, your nonprofit must utilize many different tools. Your Facebook Fanbase begins to grow faster.

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Nonprofit Tech for Good

SEPTEMBER 26, 2011

In the weeks after Google+ launched I saw a number of blog posts and articles about how brands should drop Facebook and Twitter, and migrate their communities over to Google+. To access everyone across all demographics, your nonprofit must utilize many different tools. Your Facebook Fanbase begins to grow faster.

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