Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Check out your favorite organization’s social platforms or look at nonprofits with similar causes to your own. Fundraising. Social media is a powerful fundraising tool!

Social Media 52

Social Media Media Guide Social 52

Forum One

JULY 15, 2021

our demographics and interest areas). This includes: Email databases Website analytics CRM systems Online giving platforms. Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Examples of basic personalization.

Personal 100

Personal Test Demographics Analytics 100

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Demographic and personal information. Wealth indicators.

Demographics 78

Demographics Retention Donor Research 78

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The level of supporter engagement with each of your marketing platforms. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

Giving 122

Giving Retention Metrics Demographics 122

Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. Let’s jump into the essential marketing platforms to add to your strategy and how you can harness their full potential.

Channel 52

Channel Business Marketing Effective 52

Association Analytics

JULY 22, 2021

Example: email should be close to 100%, other fields like interests aren’t as important to capture initially. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). Learn more about data hygiene and hear use case examples in our recent webinar.

Data 169

Data Analytics Associations Registration 169

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Nonprofits usually report retention as a percentage. Prioritize SEO.

Fund 52

Fund Donor Strategy Search 52

sgEngage

APRIL 10, 2023

Promote your fundraiser across multiple platforms. Along with using data from previous campaigns, analyze your donors’ demographics, such as age group and average income. For example, supporters who are parents often like fundraisers they can participate in with their children. Peer-to-peer fundraising platforms.

Donor 81

Donor Community Tips Fundraising 81

Neon CRM

SEPTEMBER 1, 2023

Let’s look at the Red Cross mission statement as an example. That’s a perfect example of a nonprofit mission statement because it succinctly conveys the organization’s purpose of preventing and alleviating human suffering. For example, maybe one of your board members works in the tech sector.

Guide 52

Guide Business Support Metrics 52

AccelEvents

AUGUST 15, 2021

The team organizing the event will usually have to develop the event style (will it be a trade show or a conference, for example?), the dates and times, how each of the hosting formats will work, the event management platform for hosting the event online, how to sell tickets, the event marketing, and the post-event strategies. .

Stream 98

Stream Hosting Virtual Registration 98

Nonprofits Source

OCTOBER 25, 2023

The best nonprofit CRM solutions will help you segment donors based on shared characteristics, such as: Demographics: Age, income level, and other demographic characteristics can indicate a donor’s interests and help you better appeal to your audience. You can also create audience personas to help you plan future communications.

Marketing 52

Marketing Support Demographics Nonprofit 52

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Candid

OCTOBER 17, 2022

Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. Level up with demographic information. Our Knowledge Base Article can help you collect demographics about your organization. Our Knowledge Base Article can help you collect demographics about your organization.

Campaign 75

Campaign Digital Profile Social Media 75

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can compare this year’s year-end giving campaign to last year’s. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Get Fully Funded

MARCH 2, 2023

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

Statistics 52

Statistics Stats Program Management 52

Qgiv

OCTOBER 9, 2023

Here are some major examples of matching a cause with a business that most people are familiar with. This example of a cause marketing campaign fits Walgreens’s mission as a business, which helps them motivate their customers to purchase a nose and make a donation. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Bloomerang

JUNE 1, 2022

Most nonprofits generate at least two “touches” with supporters during the year-end fundraising season using a variety of marketing platforms. Which marketing platforms received the most engagement? What were the demographics of our year-end donors? Round up metrics such as your: Fundraising total. Analyze your success.

Guide 114

Guide Giving Nonprofit Metrics 114

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

Search 59

Search Alternative Social Social Media 59

AccelEvents

JULY 23, 2021

For example, if the goal of your next event is to get more leads , you would need to implement a lead capture strategy. Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. .

Marketing 119

Marketing Strategy Guide Sponsor 119

Bloomerang

APRIL 12, 2022

Each profile shows the donation history of each donor, their contact and demographic information, and each interaction they’ve had with your organization in the past (emails opened, calls-to-action taken, events attended, etc.). Fundraising metrics. Your dashboard can provide insight into your most important fundraising metrics.

Software 105

Software Management Donor Guide 105

Qgiv

JANUARY 12, 2023

To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. What platforms are they active on? What do they like? What would those people be interested in?

Social Media 52

Social Media Strategy Media Donor 52

Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Our purpose at Candid is to get key information—like this demographic data—into the hands of those who rely on it to guide their decision making. nonprofits and foundations.

Demographics 98

Demographics Accessibility Data Free 98

sgEngage

AUGUST 23, 2023

Dive into your constituent data to understand your audience’s demographics. Review your site’s metrics such as time spent on each page, call to action (CTA) click-through rate, bounce rate, and conversion rates for pages such as your donation form or new patient registration page. Assess website analytics.

Websites 83

Websites Organization Tips Map 83

sgEngage

APRIL 18, 2022

Consider your audience’s demographics and group audience members based on shared characteristics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages. Promoting your website’s donation opportunities using your social media and email platforms.

Websites 81

Websites Organization Tips Map 81

Qgiv

JANUARY 24, 2024

With powerful platforms like Bloomerang , you can create donor segments that allow you to send tailored communications within the various demographics of your donor base. A chievable: Notice how the example above was a reasonable, but still challenging, goal of increasing the donor base by 10%? And the list goes on.

Practice 52

Practice Strategy Guide Fundraising 52

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

OCTOBER 18, 2011

The fact that so much is changing—and will continue to change—should reinforce the idea that our use of Facebook (or any other platform, for that matter) should be guided by a larger strategy with goals that further our missions. Beth Kanter compiled examples of the way organizations are using Facebook for specific purposes.

Facebook 196

Facebook Change Tutorial Plugin 196

AccelEvents

AUGUST 19, 2021

For example, an online academic event might have a scholastic virtual booth exhibit where scholars could attend and connect with book publishers to get discounts on newly released books or connect with sales representatives to publish an upcoming text.

Virtual 98

Virtual People Badge Sponsor 98

AccelEvents

JUNE 24, 2021

Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. . Using a virtual events platform creates an entirely new medium and to succeed, you will need to reimagine and reinvent what you know works about events.

Guide 93

Guide Virtual Registration Platform 93

Nonprofits Source

JUNE 22, 2017

These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. For example, what strategies would you use if your goal is to build your brand and grow your audience online? How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Qgiv

JUNE 10, 2022

Digital marketing consists of advertising campaigns that include targeted research and outreach segmented by geographic location, demographics, specific interests, and more. Utilize a platform like Qgiv to help you host virtual auctions and mobile bidding. You can also use these platforms to host and market/advertise online events.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. Then an agency approached us with the core idea.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Nonprofit Tech for Good

MAY 25, 2024

Marketing Automation for Nonprofits Modern digital marketing platforms offer a range of tools to help you do your job better. Marketing automation tools integrate with CRM systems, ensuring that donor data is up to date and synchronized across platforms. Here’s what that looks like in practice. Which email copy is best? Test both!

Marketing 194

Marketing Fundraising Test Nonprofit 194

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. There are specific metrics for specific platforms. Deb Levine from ISIS shared, “Many organizations in public health area are still relying on process measures (how many visitors, how many links in, how many friends, etc.).

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. Also, in some places of the world there is lower adoption rates of social — for example in very rural areas of the developing world – where this data would not be useful for informing a funding strategy. Not Data Driven.”

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2012

Big listening is taking all the conversations that are going on online and trying to find pockets; in our case, ocean issues like MPAs (marine protected areas), overfishing, sustainable seafood, whales, bluefin tuna, ocean acidification, sharks, and shark finning, “ explains Matt Fitzgerald, Upwell’s Curator & Social Metrics Manager.

Conservancy 112

Conservancy Measure Conversation Nonprofit 112

DNL OmniMedia

DECEMBER 13, 2021

This includes maintaining donor profiles (demographic information, contact information, preferences, etc.) For example, CRM software that features customization capabilities allows you to build reports focusing on the specific data points that are most useful to your efforts. Donor management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52