Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

email 52

email Rate ROI Social Media 52

CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

Examples 84

Examples email Communication Language 84

Neon CRM

JUNE 8, 2023

When it comes to receiving communication from nonprofits, donors have a clear favorite: Email! Our latest research uncovered that 48% of donors cite email as their preferred method of communication from nonprofit organizations. If your nonprofit’s email list growth has been stagnant, check out the tips below.

email 59

email Newsletter Contact Nonprofit 59

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 78

email Communication Effective Fundraising 78

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. A key tool in overcoming these challenges?

email 71

email Communication Effective Fundraising 71

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

email 82

email Marketing Communication Template 82

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Monitor data and adjust your appeals. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

email 98

email Evaluation Social Media Marketing 98

Nonprofit Tech for Good

MAY 13, 2022

Some of the most effective online fundraising strategies happen when you dig into your organisation’s data and understand who your donors are, and how they came across to you. . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Are your conversion rates different for different audiences?

Donor 284

Donor Track Facebook Campaign 284

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. What if I don’t have the data? Analyze the stats of previous emails.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Surprisingly, there is little concrete data on which set of donation amounts results in the highest increase in online giving. 6) Add charity rating badges and program vs. operating expense graphics. in 2019 and accounts for 8.7%

Practice 363

Practice Donation Paypal Badge 363

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered.

Tools 360

Tools Fundraising Analytics Analysis 360

Network for Good

OCTOBER 20, 2020

When you want to contact your donors, chances are, you email them. Download How to Write Amazing Fundraising Appeals That Raise More , and check out these 5 tips to ensure your email reaches (and resonates) with your donors: Tip 1: Think Before You Write. What is the purpose of the email? It’s just an email.

email 98

email Donor Spam Rate 98

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

email 52

email Guide Newsletter Rate 52

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter Newsletters. Twitter Spaces.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Neon CRM

NOVEMBER 17, 2023

Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars. Upgrade Your Email Marketing Outreach Email marketing offers a fast (and cheap!) After all, 91% of all US consumers check their email daily. A good CRM will allow you to easily plan this out ahead of time.

Strategy 98

Strategy Measure Social Media Metrics 98

Forum One

JULY 13, 2022

Meaningful data is a tremendous asset to advocates, policymakers, and mission-driven organizations. Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories.

Story 68

Story Data Storytelling Lesson 68

EveryAction

AUGUST 11, 2016

This post originally appeared in NTEN's July Connect newsletter. In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. What Email Deliverability Is and Isn’t.

email 100

email Spam Money Fundraising 100

Nonprofit Tech for Good

AUGUST 9, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. email addresses are not allowed, and as a general rule, should not be used for your nonprofit communications publicly or internally. And while that may sound low, it is double the rate of Facebook Pages. Gmail, Yahoo, etc.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. Those can go in a newsletter.

Results 122

Results email Fundraising Story 122

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Nonprofit Tech for Good

FEBRUARY 26, 2024

Far from just an email-blasting tool, modern marketing tools handle everything from scoring leads to posting on social media to sending text messages. If you’re just looking for simple newsletter sends and database management, you might need one thing. The good news is that the longer the contract, the better the rate.

Application 267

Application Marketing Nonprofit Evaluation 267

Pamela Grow

AUGUST 2, 2023

While you might want to imagine your organization sending out one or two emails resulting in a widely successful year-end, all the research shows the unlikelihood of that happening. And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Your donor newsletter. Clean up your data.

Free 88

Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

Practice 339

Practice Online Fundraising Nonprofit 339

Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. To answer that question, you want to be sure you’re pulling up the right data. Conversion rate (e.g., newsletter sign-up, resource download, donation). when/why?).

Metrics 75

Metrics Digital Strategy Rate 75

3rd Sector Labs

MARCH 1, 2015

You keep mailing out newsletters and fundraising appeals. Your response rate falls from 60% to 40% to under 30% over time. Is your organization is a donor data hoarder? Is your organization is a donor data hoarder? Data hoarding extends far beyond just your donor data and CRM software. That feels right!

Data 100

Data Donor Database Mail 100

NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

email 182

email Marketing Strategy Track 182

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. Get Prepared and Dig Into Your Data Before you decide how to position your campaign or how much to spend on advertising, it’s critical to analyze your supporter data.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 103

Donor Strategy Retention Help 103

Candid

JULY 6, 2021

From developing email streams to scheduling social media posts to importing new data on donors, automation in fundraising and communications has become very advanced indeed. . Let’s consider how you collect data when a donor gives to your organization. These relationships are key for your organization’s donor retention rate. .

Nonprofit 137

Nonprofit Retention Relationship Data 137

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

Retention 98

Retention Gift Donor Pledge 98

Neon CRM

JUNE 16, 2023

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. Donor recognition should start with a base thank-you email for every donation regardless of size.

Map 52

Map Donor Guide Newsletter 52

Nimble AMS

MAY 5, 2022

Manage your donor data. TIP: Nimble AMS by Community Brands helps you collect and manage member and donor data in one place so you can easily keep data updated and secure and use it for fundraising campaigns. You can then use that data to send targeted email asks through Nimble AMS. . Set up a donation microsite.

Associations 121

Associations Effective Tips Fundraising 121

Cloud 4 Good

AUGUST 5, 2021

The university’s Salesforce success has been made possible through a migration from their legacy TargetX CRM into a customized Education Data Architecture (EDA) environment that was both integrated with Marketing Cloud and compatible with Salesforce.org’s new Admissions Connect tool. The Digital 360 Advantage.

Alabama 113

Alabama Student University Application 113

DNL OmniMedia

JANUARY 17, 2024

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Email marketing. Demographics. Social media.

Game 52

Game Marketing Change Tips 52

sgEngage

MAY 30, 2024

Recruiting and onboarding may have larger impacts on your ultimate retention rate than you initially realized, for instance. If you’re seeking to improve your nonprofit’s employee retention rate, start by reviewing your organization’s practices in each of the categories above and think through how they relate to retention outcomes.

Retention 89

Retention Management Tips Nonprofit 89