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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

Divide your mid-level donors into segments based on giving history, their personal interests in your organization, and engagement level. Create and tailor your messaging and approach to each group’s preferences. Invite mid-level donors into your strategy. Too often we only invite those making major gifts into the strategy fold.

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Start-up Marketing: How To Do It Right

Byte Technology

We were asked to design and develop a website and create a strategic marketing plan. This was not a completely clean slate, but they had no online history (footprint) or presence. We used their business plan and goals to create a Strategic Marketing Plan. They had a very clear vision, which is so helpful. Timing is everything!

Marketing 243
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Top 12 Features Membership Organizations & Associations Should Look for in a CRM

Nonprofit Tech for Good

Create Your Own Fields. You can also track engagement in different aspects of the organization. History Of All Information Exchanged. Track Engagement. You will also need to make sure that you’ll be able to track engagement with your messages. In many cases, the CRM will come with standard fields. Uses Automation.

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8 Organizations to Support this Black History Month

The Science Behind Engaging your Supporters

February is Black History Month and while there are countless ways to honor and celebrate black history throughout the year, we’re giving you a place to start by highlighting eight nonprofits that are making major waves in their communities. Check out the campaign here and learn more about this incredible organization.

History 51
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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. They are universal, so many tools track them or support adding them automatically. How can we track marketing initiatives using UTMs?

Donor 284
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How to Create a Content Strategy for Your Nonprofit

Media Cause

So, how do you create a content strategy? If you don’t already have a set of brand guidelines, now is a great time to put them in place. Creating these guidelines will help ensure your content sounds the same across all avenues. Can you create more content around these topics? And what should it include?

Content 59