Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This requires engaging in a conversation. And you shared them!

ROI 91

ROI Examples Results Social Media 91

EveryAction

MAY 23, 2016

It might be a good idea to start by answering an important question: why do professionals move from the private sector to jobs at nonprofits? 20 Popular Nonprofit Interview Questions from Hiring Managers. Measuring impact has more to do with building awareness in issue areas and the larger public conversation.

Attitude 101

Attitude Interview Job Profit 101

Connection Cafe

JULY 14, 2017

The common question I’ve heard over the years is this: “How do I get donors to realize the importance of paying for what are considered overhead costs?” To answer these questions, I think it’s important to first understand the landscape and pressures around nonprofit overhead. . Is an accountant overhead?

Issue 39

Issue Conversation Change Metrics 39

Top Nonprofits

JULY 21, 2021

As the sector pushes more and more for higher fundraising return on investment (ROI), these trends of exclusivity according to wealth and background are reinforced. That doesn’t mean that a high ROI is a bad thing, or that these fundraising practices should be retired. Lead From the Top. That’s why we suggest starting with education.

Practice 59

Practice Leadership Nonprofit Culture 59

NonProfit Hub

JANUARY 28, 2021

This will damage your organization’s name and strain your digital marketing budgets due to lower ROI from such emails. . Instead… Decide upon the right frequency of sending emails depending upon statistics of essential metrics like open rates, unsubscribe rate, CTR, and conversation rates. Pose a question.

email 84

email Marketing Spam Rate 84

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Good question!

ROI 50

ROI Social Media Measure Media 50

Bloomerang

NOVEMBER 10, 2023

In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation. Write them a letter to show further appreciation for their support and invite them to have another conversation. Send a survey if you don’t hear back. Make one last phone call.

Gift 96

Gift Raise Guide Relationship 96

Amy Sample Ward

FEBRUARY 23, 2010

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. . "Over

Web 108

Web ROI Bookmarking Phase 108

sgEngage

DECEMBER 20, 2023

With these two numbers, you can identify the ROI for each channel. To help you work through these decisions, and what to do about the maybes, check out our conversation guide, Aligning on a Revenue-Wise Strategy. Tip 2: Ask your accounting vendor these five questions. Identify the top line for each channel.

Foundation 80

Foundation Build Grant Fund 80

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Saw a 2X ROI on ad spending. Result: 119%-203% higher conversion rates. In some cases, organizations saw between 119% and 203% increase in overall conversions. conversion rate) to donate $10.00

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. Notes one participant, “It definitely gave us the ability to work around chicken & egg conversations. This conversation was started by.

Summary 94

Summary Social Media Measure Media 94

AccelEvents

NOVEMBER 5, 2020

The virtual component should have a moderator or virtual emcee available to pull questions from the live chat feature or poll the online audience while the presenter is speaking. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Facilitate globalized networking.

Software 83

Software Virtual Integration Analytics 83

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

AccelEvents

NOVEMBER 5, 2020

The virtual component should have a moderator or virtual emcee available to pull questions from the live chat feature or poll the online audience while the presenter is speaking. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Facilitate globalized networking.

Software 59

Software Virtual Integration Analytics 59

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Neon CRM

JANUARY 23, 2024

Others may be more comfortable in a one-on-one conversation over coffee or lunch. Having face-to-face conversations with potential major donors (in addition to all the other donor stewardship activities you manage) will be an important part of building these relationships. Do they have questions? Why Implement It?

Gift 52

Gift Strategy Raise Database 52

NetWits

JULY 27, 2011

There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well. I’ve been deep in the world of email marketing for the past few months.

email 182

email Marketing Strategy Track 182

NonProfit Hub

FEBRUARY 18, 2021

The beginning of the fundraising year often leads to fundraisers asking themselves some age-old questions: What initiatives are working? Sadly, often before fundraisers can start to address these questions, they are quickly distracted by the next fundraising initiative. I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. She identifies some good questions to get at defining the value: - What is the value of having a better conversation? I'd like to see variations on the Justin Perkin's Social Media ROI Calculator to incorporate some of those.

Social Media 50

Social Media Measure Media Effective 50

Forum One

JULY 13, 2021

Decreased ROI on ad spending. Additionally, campaigns may report reduced conversions and ROI, as return visitors are incorrectly tracked as new users rather than returning visitors who previously viewed or clicked on an advertisement. In April 2021, Apple released its next round of privacy updates with iOS 14.5,

Impact 46

Impact Organization Track Analytics 46

Bloomerang

JANUARY 22, 2024

What questions should you ask before starting a nonprofit? Before taking the steps to start a nonprofit, ask yourself these questions: What need or problem will the nonprofit address? Vision statement Answers the question: What will the world look like if your nonprofit’s mission succeeds?

Nonprofit 78

Nonprofit Files Policy Software 78

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. I'm hoping that some of us can have a conversation about what Tim has done or perhaps try to apply to their own social media project. I'd like to see how you are going to specifically look at success/change and metrics for your blog.

Guinea 50

Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

We'll talk through the tools and strategies you can use to get the answers to these questions. Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We'll also use the Idealware stats to demo a methodology that connects metrics to business questions.

Analytics 50

Analytics Web Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. Listening is an important piece of the strategy.

Story 72

Story Learning Organization Metrics 72

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Note, a ttendees will expect an immediate response to their questions, and failure to meet this expectation can impact brand reputation. . Live text and video chat.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. What are the assessment questions and first steps that an organization should take to determine readiness? Conversations.

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. The presenter will not have control of their computer.

NTC 50

NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

What I’m most excited about is “networked learning&# – it is part peer learning, part content-delivery, and another part engaging people in the room and not in the room in conversation through the use of social media. From Conversational Keynote To Conversational Workshop. Hashtag Stats.

Reflection 103

Reflection People Network Colorado 103

Connection Cafe

AUGUST 13, 2012

Post your comments in the form of a question. Conversions? If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Metrics, metrics, metrics. Advice abounds about tricks and tips for engaging the social sphere. You should use certain key words. Respond to comments.

Facebook 51

Facebook Ratio Influence Social Media 51