The MatrixFiles

JANUARY 2, 2024

Monitor the results weekly. If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website. Is old content dominating the results? Do some searches on your site.

Websites 272

Websites Analytics Podcast Map 272

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

Gift 97

Gift Results email Metrics 97

Bloomerang

APRIL 26, 2023

At the heart of a strong social communications plan is relevant and compelling content. Nonprofits cannot be random with social media content as that will only lead to a very random result. Here are easy-to-implement content ideas to help fill out your social media calendar.

Social Media 90

Social Media Content Ideas Media 90

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Develop a content calendar that outlines when and what type of content you’ll post.

Social Media 330

Social Media Media Social Influence 330

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial.

Digital 299

Digital Strategy Guide Create 299

Whole Whale

MARCH 20, 2024

This slice of wisdom from the kitchen is a perfect metaphor for the current wave of generative AI in content creation. Off-the-shelf AI tools are being touted as the solution to all our content woes, promising to churn out blog posts, social media updates, and newsletters at lightning speed.

Content 52

Content Voice Newsletter Delicious 52

Bloomerang

SEPTEMBER 1, 2021

In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s SEO results. If you’re looking for someone reputable, you’re likely going to start looking at the ones who appear at the top of the search engine’s results list as their ranking will add to their credibility. .

Results 83

Results Search Websites Attention 83

Gyrus

FEBRUARY 13, 2024

Dive into the art and science of effective e-learning content creation. Discover proven strategies for creating engaging, informative e-learning content that resonates with learners and drives results.

Arts 40

Arts Content Learning Results 40

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. It takes careful strategy and deep knowledge of your donor to get the results you’re looking for. Not the content (which most people skim in about 13 seconds or less).

Results 122

Results email Fundraising Story 122

TechImpact

MARCH 10, 2014

Search engine result pages are difficult to grasp and take complete control of, while social media feeds become more saturated with our peers, Even more difficult and mysterious, especially to many of us in the nonprofit sector, is the search engine and where it places our websites and social media outlets on those first few pages.

Google 229

Google Results Yahoo Search 229

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.”

Google 52

Google Results Websites Grant 52

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. The more engaging your content, the larger of a request you can make. Can get lost in the mess of an inbox. .

Content 105

Content Test Student Audience 105

Association Analytics

APRIL 1, 2024

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.

Data 210

Data Strategy Associations Survey 210

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 59

Content Strategy Develop Language 59

Nonprofits Source

AUGUST 31, 2023

Maximize your results by creating social media posts and email newsletter updates that encourage supporters to check their eligibility as well. All of your website content positions you as a thought leader in your field. Create special blog content.

Websites 52

Websites Results Fundraising Social Media 52

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Below you’ll find guidance on how to use —and not use—these tools.

Content 40

Content Practice Search Research 40

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. This means including clear content on your site and helpful resources like blogs, case studies, and whitepapers to inform your supporters. Make sure your content is both clear and relevant.

Content 52

Content Channel Search Case Study 52

The MatrixFiles

MAY 21, 2021

When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly. Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets.

Language 246

Language Google Search Content 246

Nonprofit Tech for Good

MAY 11, 2023

The 2023 reports reaffirm the growing power of monthly giving, the need to clean your email list(s) regularly, and reveal that more nonprofits are understanding that social media requires an investment in social ads to produce results. Benchmarks Study 2023 :: Download [US] Published by M+R 2.

Research 293

Research Report South Africa Digital 293

sgEngage

APRIL 14, 2021

As we take this time to recognize the importance volunteering has in our lives and communities, we wanted to round up some of our favorite volunteer-focused content we have published over the last few years: 60-Second Interview with HCA on Skills-Based Volunteerism. The post Employee Volunteering Content Roundup first appeared on npENGAGE.

Volunteer 60

Volunteer Content United States Canada 60

The MatrixFiles

JANUARY 2, 2024

Monitor the results weekly. If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website. Is old content dominating the results? Do some searches on your site.

Websites 130

Websites Analytics Podcast Map 130

.orgSource

MARCH 4, 2024

The goal was to create shorter assessments of specific content that could be administered over time. This initiative resulted in ABMS CertLink®. And there’s a dashboard that highlights individual areas for improvement and compares results to other participants. Physicians no longer must travel to take an exam.”

Strategy 221

Strategy Marketing Detroit Associations 221

Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. So, what kind of content is that, exactly?

Action 271

Action Practice Tips Seattle 271

Nonprofit Tech for Good

DECEMBER 23, 2023

These innovative tools are revolutionising tasks by saving hundreds of hours of manual work through aiding in campaign creation, categorising and drafting email responses, assisting with content creation, and even automating donation processes to personalise and enhance the donor experience.

Policy 334

Policy Analysis Language Nonprofit 334

Media Cause

SEPTEMBER 1, 2022

As of August 25th, 2022, Google rolled out a new search engine optimization update called the helpful content update , which may take up to two weeks to fully roll out. The goal of this update is to target sites that have a large amount of unsatisfying or unrelated content that has been written for search engines first.

Content 52

Content Help Google Search 52

TechImpact

SEPTEMBER 10, 2014

Create content readers will care about. Sure, readers care about the quality of the content, and the validity of the information that’s being disseminated; but they also care about being entertained, and the ease at which they can consume and digest the information your blog and social media feeds are presenting to them. ?

Voice 134

Voice Content Marketing Social Media 134

Nonprofit Tech for Good

JUNE 24, 2023

By designing emails with clear and well-structured content, nonprofit organizations can ensure that everyone can engage in important conversations, receive essential information, and participate in your mission. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines.

Accessibility 325

Accessibility email Practice Ratio 325

Nonprofit Tech for Good

JANUARY 29, 2024

While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Say their name.

Social Media 260

Social Media Organization Media Fundraising 260

Nonprofit Tech for Good

OCTOBER 25, 2022

Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. 3) Embedded opt-ins and donation forms in blog and news content. 1) Top bar opt-ins and links. At a cost of $13.99 4) Top of homepage donation forms.

Websites 347

Websites Action Test Newsletter 347

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

Content 47

Content Effective Strategy Measure 47

NetWits

MARCH 10, 2012

It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. What’s content marketing? Content marketing and your nonprofit.

Content 201

Content Marketing Online Wikipedia 201

Nonprofit Tech for Good

JUNE 24, 2021

Did you scroll through content on Instagram today? When you align your organization’s goals with the right social media strategies, you’ll start to see instant results! How to leave behind the guessing game and rush to post content day of. Or maybe watch a live video on Facebook?

Social Media 356

Social Media Data Free Media 356

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

TechImpact

JUNE 18, 2014

As a result, nonprofits and volunteers alike are turning to the internet to find, and fill, volunteer opportunities. This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Reward volunteers.

Content 136

Content Platform Volunteer Marketing 136

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Keep things recent to get the most accurate data.

Analytics 169

Analytics Associations Model Metrics 169

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Byte Technology

MARCH 25, 2015

Does your organization appear in the top five search results? Determine that and you can infuse such words and phrases into your headers, page names and content. Keep Updating Content. Search engines love newly published content, and having a blog component to your site is a great way to boost your rankings. The top ten?

Search 100

Search Results Profit Google 100