Nonprofit Tech for Good

OCTOBER 17, 2023

In this post, we’ll explore three cost-effective strategies to boost your online visibility. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Develop a content calendar that outlines when and what type of content you’ll post.

Social Media 330

Social Media Media Social Influence 330

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan. Mission-driven.

Audio 74

Audio Podcast Content Phase 74

Nimble AMS

MARCH 25, 2022

Read on for what to include in your association’s online community strategy. Building a thriving online community starts with a well-considered strategy. Goals and success metrics. These metrics tell you how many of your members have joined the online community and how many are using it. Content strategy ?.

Community 134

Community Online Strategy Guidelines 134

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. Why you need a measurement plan. Deciding how often to pull data.

Content 47

Content Effective Strategy Measure 47

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.

Social Media 52

Social Media Metrics North Carolina Media 52

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Calendar Social Media Content Media 278

Nonprofit Tech for Good

JUNE 24, 2021

Did you scroll through content on Instagram today? The key to building a digital strategy that works is DATA. When you align your organization’s goals with the right social media strategies, you’ll start to see instant results! What social media metrics matter for your nonprofit. Cost: Free.

Social Media 356

Social Media Data Free Media 356

sgEngage

AUGUST 10, 2021

Are you freaking out about how Apple’s recent announcement regarding new privacy functionality of the upcoming iOS 15 might impact your email strategy? Tracking opens as the sole metric for engagement is no longer accurate. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”?

Metrics 111

Metrics Open Blackbaud gMail 111

Qgiv

NOVEMBER 9, 2023

A well-crafted branding strategy can help you stand out from the crowd, attract donors and volunteers, and make a lasting impact on your community. But what exactly is a nonprofit branding strategy? What is a nonprofit branding strategy? Why is a nonprofit branding strategy important? And why is it so important?

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning. Let’s say you’re a food bank.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

Social Media 98

Social Media Data Strategy Media 98

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Which strategies were most effective at attracting first-time donors? the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. Define your metrics of success.

Practice 244

Practice Fundraising Guide Channel 244

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. For nonprofits, this moment presents an opportunity for a social media strategy “do-over.”

Social Media 92

Social Media Media Strategy Social 92

Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here are my takeaways for the new year: LinkedIn, Instagram, and YouTube have growing audiences, and those audiences are increasingly engaging with our content.

Social Media 52

Social Media Data Strategy Media 52

Media Cause

JULY 14, 2023

Measure Impact: Define the metrics that will help measure the impact of your digital campaign. Beyond website traffic, consider metrics that reflect the impact on equity, such as engagement from marginalized communities or positive social media sentiment. This will inform more effective strategies and build trust with your audiences.

Project 52

Project Digital Marketing Impact 52

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. What questions does your team have about donor behavior and your content? Share their why. Keep it Short and Sweet.

email 116

email Marketing Strategy Tips 116

Nonprofit Tech for Good

AUGUST 9, 2021

Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. 1) Set up and prioritize LinkedIn Pages in your social media strategy. Finally, prioritize your LinkedIn Page in your overall social media strategy and commit to posting regularly. LinkedIn Pages.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. Whether you’re looking to take an improved approach to your existing strategy or design a new plan from scratch, this guide will steer you through the process of building a fundraising strategy. With that, let’s get started.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! If your KPIs and metrics aren’t set up properly, what you do pull could vary tremendously over time.

Associations 319

Associations Challenge Data Taxonomy 319

Bloomerang

APRIL 17, 2024

Using data to help your organization thrive Here are four strategies to help data drive your decisions so your organization can thrive! Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use.

Data 89

Data Metrics Measure Goal 89

Nonprofits Source

APRIL 3, 2024

As we discuss these methods, consider your current approach to recruitment marketing and which of these strategies would complement it well. Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly.

Organization 52

Organization Online Influence Metrics 52

AccelEvents

JULY 23, 2021

Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Known as a promotional strategy or experiential marketing strategy, event marketing allows potential customers, current customers, clients, partners, and brand loyalists the opportunity to connect with a brand in a face-to-face manner.

Marketing 119

Marketing Strategy Guide Sponsor 119

Nonprofit Tech for Good

MAY 8, 2019

For more insights on branding, messaging, strategy, print and web design, sign up to receive Bureau for Good’s once-monthly articles here. Successful nonprofits respond to significant change by reevaluating their strategy—and that includes their online strategy. Organizations are always changing.

Online 248

Online Hunger Metrics Drupal 248

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. As a result, your nonprofit’s financial health often depends on your ability to recoup that investment through a successful marketing strategy that brings in ticket sales and donations. These recommendations include: 1. Prepare ahead of time. Automate your marketing.

ROI 81

ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. 100 (approx 10k views per $.01).

Raise 325

Raise Fund Phase Audience 325

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

JANUARY 12, 2023

Chances are, your donor base is included in that number, making your nonprofit’s presence on social media and developing your nonprofit social media strategy just that much more important for attracting potential new donors and engaging with your loyal supporters. How to Create a Nonprofit Social Media Strategy. Set SMART goals.

Social Media 52

Social Media Strategy Media Donor 52

Association Analytics

SEPTEMBER 27, 2023

Especially in associations, analytics can provide invaluable insights, guiding strategies and shaping outcomes. If analytics could help pinpoint the reasons and lead to strategies that reduce this number to 10%, think of the increased revenue! These could be qualitative or specific metrics or KPIs.

Analytics 169

Analytics Analysis ROI Associations 169

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Sharing contents to social media platforms. Examples of Website Conversion. Filling out a contact form.

Rate 246

Rate Conversation Websites Metrics 246

Qgiv

APRIL 9, 2024

What is a good social media strategy for nonprofits? Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Why should nonprofits use social media?

Social Media 52

Social Media Media Guide Social 52

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 77

Benchmark Blackbaud Report Online 77

Forj

APRIL 17, 2024

Association leaders charged with building and managing online communities are faced with a lot of difficult decisions, from determining the right structure to creating a solid content strategy. It's about translating your metrics into stories that resonate with key stakeholders, from the leadership team to the board of directors.

Measure 36

Measure Community Metrics Structure 36