Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. Understand donors’ giving behaviors. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?” The World Café is a strategy designed to deeply explore a series of topical questions.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. That’s been useful to at least test content and engagement formats.

Metrics 112

Metrics Facebook People Measure 112

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. This is absolutely critical because it allows you to set up the right kind of ad campaign, and it also lets Facebook report back on key metrics about your ads, including how many people are giving, and how much.

Facebook 236

Facebook Fundraising ROI Virginia 236

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind.

Metrics 81

Metrics Social Media Strategy RSS 81

CauseVox

MAY 9, 2023

and learns not only about the content of that data but also how the words and phrases in it have been structured. In order to leverage its power effectively, you’ll need to know how to use it to generate the content you want. Follow up with additional prompts to refine the content until you end up with exactly what you want.

Examples 83

Examples email Communication Language 83

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I wanted to avoid automated cross-posting of social content because I think it isn't very effective. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. My Fan Page objective is: .

Metrics 97

Metrics Benchmark Facebook Experiment 97

Wild Apricot

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Sales Ops: Table of Contents. Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Performance. Technology.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Connection Cafe

JUNE 5, 2017

In a world where everyone is their own publisher on social media, the conventional wisdom that “content is king” is simply incomplete. That is why social media content analysis is important to any campaign. Obtrusive and Unobtrusive Analysis. Instead, we learned how to better control for the effect in our analysis.

Content 41

Content Social Media Analysis Issue 41

Forum One

NOVEMBER 3, 2021

When it comes to your reporting strategy, it’s important to keep in mind who your key stakeholders are, and how can you package your data and results in a way that speaks to them directly. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Analyze with actionable data in mind.

Report 70

Report Data Metrics Analysis 70

DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Operating without a clear marketing strategy. Producing irrelevant content. Operating without a clear marketing strategy. As the first step to developing a strategy, set clear, measurable goals.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Allegiance Group

FEBRUARY 27, 2024

Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. Implement Your Data Collection Strategy Once you’ve identified your primary and secondary conversions, determine what other layers of information you want from those conversions.

Analytics 52

Analytics Google Fundraising Track 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. More than likely, your organization will want to use a combination of the four types of data analytics to elevate your nonprofit’s strategies.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? The gym metaphor resonated because lately I’ve been obsessed with the idea of “ SpreadSheet Aerobics , an actionable social media measurement strategy that is fit and trim and light on its feet!

Social Media 99

Social Media Strategy Media Social 99

NonProfit Hub

FEBRUARY 4, 2021

Finding the right social media platform will allow you to create content that hits the mark. Start Working on Content Plan. After you have identified a platform for communication with like-minded people, you need to create a content plan based on the platform’s characteristics. Come up with a Content Publishing Schedule.

Marketing 88

Marketing Create Nonprofit Platform 88

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Without gathering this information, and without the biweekly strategy meeting to evaluate program management, including impact data, the organization would have missed a valuable opportunity to pivot and reach their target audience. Manager, Impact Innovation Strategy.

Impact 120

Impact Management Organization Evaluation 120

Get Fully Funded

MAY 9, 2022

You see, marketing is a cycle of execution, analysis, and tweaking. What can you do to improve the metrics that matter? Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan. Check your metrics, focusing on overall numbers and growth. What’s working?

Marketing 69

Marketing Guide Metrics Nonprofit 69

DNL OmniMedia

JUNE 28, 2023

When used strategically, tools can be used to enable you to keep your digital strategy both donor-centric and data-driven. Taking the time to make these improvements now will allow you to easily implement new communication and marketing strategies in the future as you learn more from your data. Let’s get started.

Platform 52

Platform Donor Online Social Media 52

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. To make the data more accessible, they’ve developed a communications strategy based on storytelling products that make the data come alive. Develop a strategy for data storytelling. Commit to a schedule.

Story 66

Story Data Storytelling Lesson 66

sgEngage

MAY 12, 2023

Post-event analysis yields many more insights and takes less time when your team is able to easily filter through data in your CRM. This data can also help guide the follow-up and stewardship processes, as you can quickly sort bidders by total contributions or other engagement metrics.

Virtual 67

Virtual Build Stream Software 67

3rd Sector Labs

SEPTEMBER 4, 2014

Two rules that every charity needs to live by: Rule #1: if the data is poor, the content does not matter. 4 – Fundraising strategy, technology, and data alignment. The answer lies in your fundraising strategy and supporting technology used to carry out that strategy. 5 – Donor retention. Nothing new there.

Data 184

Data Time Fundraising Retention 184

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Enable Site Search.

Analytics 100

Analytics Google Digital Marketing 100

Forum One

MARCH 18, 2021

So, how do we get our colleagues to see the importance of updating the way they work and buy into a digital transformation strategy? Oftentimes, we see a need for change and think about our strategy to steer leadership toward our recommendation. It’s a long, and ultimately worthwhile, road.

Digital 88

Digital Demonstration Colorado Leadership 88

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

NetWits

APRIL 2, 2013

Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. Meaning, I’m less likely to be annoyed with the frequency of communication than I am with the failure of the content connecting to my interests. Email Marketing Interactive Online Fundraising'

Rate 139

Rate San Diego Open Benchmark 139

Media Cause

APRIL 22, 2022

When writing email content, it’s important to make sure that each email is written for the specific segment to which it will be sent. . Be Authentic + Share Relevant Content. Content needs to be easily digestible and should be written in a way that reflects your brand’s unique tone of voice. . Lead with Your Mission.

email 52

email Practice Marketing Test 52

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Actionable Event Growth Strategies. This will allow individuals to access the content whenever they want. The Shift in Events. What’s Next?

Guide 93

Guide Virtual Registration Platform 93

NTEN

JUNE 4, 2013

Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation. We were fairly proactive in the content of our messaging but less so in the technologies to deliver them," said Sandeen.

Case Study 56

Case Study Leadership National Technology 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. Each principle is also illustrated with some practical and tactical advice that ladders up to strategy. The principles cover strategy, learning, capacity, and organizational culture. Connecting With Colleagues.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. What outcomes is this strategy or tactic going to achieve? Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others. Elizabeth R.

Measure 101

Measure Social Media Foundation Reflection 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Return on Investment is what many executive directors may be thinking when social media strategy comes up. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

But if you Google + seems like the right next step in your integrated social media strategy, here’s how to get started. Natalie Villa-Lobos Community Manager for Google + she shares information about Google +, but also more broadly resources about building online community that are applicable to Google + strategy.

Google 98

Google Time Nonprofit Metrics 98

DNL OmniMedia

FEBRUARY 16, 2022

A comprehensive digital marketing strategy is the single best way to successfully reach and retain wider audiences online: Your nonprofit’s overarching goals, marketing goals, budget, other constraints, and technology infrastructure will inform your digital strategy. Your digital strategy defines how you use online marketing.

Digital 98

Digital Strategy Create Phase 98

Qgiv

JUNE 10, 2022

The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. By utilizing multiple digital channels, and uniquely corresponding them with strategic content and creative design, you can generate brand awareness and increase leads and donations for your nonprofit.

Digital 52

Digital Marketing Online Fundraising 52

EveryAction

APRIL 6, 2017

I won’t lie to you: the success of automation is contingent upon understanding your audience and having a solid implementation strategy. You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc.

Marketing 104

Marketing Question Nonprofit Social Media 104