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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. Key Changes to Google and Yahoo’s Email Guidelines Google and Yahoo’s new policy updates center on three main elements: email authentication, easy unsubscribe, and spam complaints.

Policy 246
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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

1) Use a top-rated Content Management System (CMS) platform. Installing a robust SSL certificate on your website helps protect confidential contact and financial information when when donors make an online donation and builds trust among users by assuring them that your site is secure. 10) Utilize Two-Factor Authentication (2FA).

Websites 300
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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. Now, you might be thinking, “What if I’m using platforms like Bloomerang, My Emma, HubSpot, Constant Contact, or MailChimp?” Now, let’s talk about spam rates – the real sticky wicket. Take precautions.

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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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What actually happened: Apple Mail Privacy Protection

M+R

So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Others haven’t, so you’re still seeing “open rate” — but now it means “combined open rate.”.

Mail 107
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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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How to Write Awesome Emails Your Donors Want to Read

Network for Good

When you want to contact your donors, chances are, you email them. Avoid sounding like spam. Certain words are spam triggers, and if you use them in a subject line, your donors’ email provider could move the message directly to the spam folder. And so does everybody else. So, how do you “cut through the clutter?”

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