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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Company-level Lead Tracking These tools leverage the IP, cookies and network information of visitors to your website to show a top-level view of company activity.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. They often prefer to support traditional, well-established organizations with a proven track record of impact. organizations** 11.8% organizations** 23.6%

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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Make eye contact with your audience. Create content that resembles the feeling of someone making eye contact with you in a crowded room. Be genuine in your interactions. Interact frequently with followers. Instead, share your mission through stories and behind-the-scenes looks at your work. Say their name. Don’t fake it.

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Which Customer Relationship Management (CRM) Software is Best for Your Nonprofit?

Nonprofit Tech for Good

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. Cost: $100/month for 1,000 contacts to $800/month for 85,000 contacts. Cost: $39/month for 2,500 contacts to $149/month for 100,000 contacts.

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Keep Better Contact Records with the Personal Email to Notes Feature

The Science Behind Engaging your Supporters

For fundraisers, the clarity of each donor contact record matters. A clean and complete contact record saves time and provides fundraisers with the full picture. It is impossible to track the nuances of all of those relationships without a little extra help from your CRM. The body of the email will be recorded as a note.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

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