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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

When members donate, they’re not just giving away money but aligning with something larger than themselves. This isn’t just about collecting data about your donors; it’s about really getting to know them and crafting communications that make every interaction with members personal and meaningful, setting the stage for them to become donors.

Donor 67
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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail makes for better retention rates. The open rate is roughly 18% for emails. Response rates are 5X higher. Email response rates hover around 1%; the direct mail response rate is 5-9%. Direct mail?

Mail 81
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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. The good news is that the longer the contract, the better the rate. Your potential donors.

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The Art Of Asking: 3 Tricks To Keep Donation Appeal Messaging Fresh

Bloomerang

Then for continuing interactions, change these parameters with each return point of contact. The amount of money or time that is requested is set so clearly that the reader gets to make a definitive decision then and there. Give a direction rather than a question. Set clearly defined perimeters.

Arts 117
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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

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10 Simple Fundraising Tips Guaranteed to Improve Effectiveness

sgEngage

Individuals raising money for a cause they care about deeply want to surpass their donation goals and build enthusiasm for the mission. Use the Most Effective Online Fundraising Tools If you haven’t explored the apps, online tools, and upgrades now available to help your organization raise more money, more effectively, now is the time.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

You’re responsible for bringing in the money, and your donation landing page can make or break your campaign. Is there contact information displayed should the donor want to contact you? . Tip: Post interactive content that encourages engagement. . Interactivity significantly increases shares and conversions.

Strategy 143