TechImpact

AUGUST 21, 2014

Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. This happens.

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Content Marketing Storytelling Analytics 129

Whole Whale

MAY 2, 2024

Meta descriptions and tagging Interns can be given assignments to clean up tagging and past content on platforms like YouTube or Pinterest which will help discoverability. Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. Many eyes make for light work.

International 98

International Program Ideas Data 98

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

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Taxonomy Content Data Strategy 169

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. The marketing and advertising purists balked.

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Stats Content Marketing Technique 126

Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. To successfully amp up support for your -thon event, try these marketing strategies: Outbound campaigns. To effectively plan and market your golf tournament among your donors, you’ll want to follow a few key steps: Secure corporate sponsorships.

Marketing 52

Marketing Fundraising Tips Registration 52

Bloomerang

JANUARY 21, 2022

Successful marketing means updating approaches. Social media companies create new tools to achieve objectives. Staying up-to-date on the latest trends can help you expand your nonprofit marketing and achieve your goals in new ways. Video Has to Be a Part of Your Marketing Mix. Smart business leaders know this.

Marketing 125

Marketing Audio Stream Nonprofit 125

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines.

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Accessibility email Practice Ratio 319

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . Include PSAs in Your Nonprofit Marketing Strategy.

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Public Service Script Oregon 331

Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.

Gift 52

Gift Marketing Data Strategy 52

CauseVox

JULY 13, 2023

These tangible strategies can be applied to your next DIY/in-house video project or relayed by you to your hired video production company. Finally, we’ll touch on tools that can increase your in-house power for self shot video content as well as using AI to help generate concepts and talking points for your videos.

Video 67

Video Campaign Marketing Storytelling 67

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. With 2021 in the rearview mirror, it’s time to kick things into high gear for the upcoming year and throw some new marketing strategies into the mix.

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Audience Marketing Nonprofit Search 98

Get Fully Funded

NOVEMBER 6, 2023

What if you could repurpose your event content to continue serving your mission, even after your event’s grand finale? Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Brand guidelines.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

What if you could repurpose your event content to continue serving your mission, even after your event’s grand finale? Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Brand guidelines.

Marketing 52

Marketing Strategy Influence Social Media 52

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

Marketing 119

Marketing Strategy Guide Sponsor 119

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales? Leverage content.

Marketing 97

Marketing Virtual Awareness Platform 97

Whole Whale

APRIL 14, 2021

Thus, they are much more engaged and willing to support organizations creating change in the world, but they can’t be reached like older generations – marketing to Gen Z will require a different approach. That is half the battle — now, learn how to leverage cause-alignment in your marketing to Gen Z supporters. . Enroll Now.

Marketing 105

Marketing Tips Teen Generation 105

Whole Whale

MARCH 15, 2023

Are there different types of email marketing that I can add to my strategy?” Great question, but first, let’s explore what email marketing is and is not. What is email marketing? Email marketing is the process of connecting to your organization’s audience via email.

email 75

email Difference Marketing Retention 75

Cloud 4 Good

MAY 5, 2022

As good marketers, it’s our job to ensure that our subscribers are receiving the content they want, at the time that’s right for them. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

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email Marketing Communication Template 82

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Virtual Marketing Sponsor Goal 97

Nonprofits Source

JUNE 29, 2023

This is evident by the extensive list of planning tasks provided in CharityBids’ guide to nonprofit event planning , which covers everything from building an event planning committee to recruiting and managing volunteers to marketing. These tasks may take time, energy, and resources away from day-to-day operations. In reality, no.

Companies 52

Companies Benefit Work Nonprofit 52

.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. One of the biggest is whether AI-generated content is protected by copyright law.

Sponsor 221

Sponsor Associations North America Law 221

Nonprofits Source

JANUARY 17, 2024

Nonprofit marketing is a huge undertaking—from building your social media presence to solidifying your website’s search engine optimization strategy, there are many tasks you need to complete to spread awareness of your organization and your fundraising efforts. Promote your event through multiple marketing channels.

Practice 52

Practice Marketing Fundraising Nonprofit 52

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? There’s an untapped pool of Fortune 1000 companies willing to align and provide funding to associations with aligned missions. For instance, some companies recognize the importance of DEI initiatives and are eager to support associations in implementing such programs.

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Associations Poll Industry Stream 169

sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

Marketing 84

Marketing Blackbaud Analytics Trend 84

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Stream Content Virtual Product 98

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Adele is a seasoned PR professional who, in addition to a myriad of other promotional endeavors, has been spokesperson for Fortune 100 companies such as Dupont, Lockheed Martin, and Verizon. We wrote two books on Association 4.0

Sponsor 275

Sponsor Associations Law Hype 275

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. ulting at a fundraising event production company focused on nonprofits. ulting at a fundraising event production company focused on nonprofits. Think about who each piece of content speaks to.

Marketing 98

Marketing Strategy Impact Exercise 98

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

Content 59

Content Strategy Create Calendar 59

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 59

Content Strategy Develop Language 59

Bloomerang

MARCH 21, 2023

Millions of people around the world followed Taylor Swift’s promotional campaign for her Midnights album—a feat that proves she knows what she’s doing when it comes to marketing. Four marketing strategies that Taylor Swift used that your nonprofit can implement too 1) Give your fundraising campaign a creative and memorable theme.

Marketing 88

Marketing Strategy Learning Fundraising 88

Nonprofit Tech for Good

JULY 20, 2022

Web3 is a new version of the internet that uses blockchain (IE a secure but transparent record keeping system) to decentralize the management of the internet, thus reducing the control of prominent companies such as Google or Meta. Web3 draws its name as the third iteration of the internet.

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Attention Avatar Virtual Internet 333

AccelEvents

JUNE 21, 2021

Events are a critical part of your marketing strategy. Whether you are using your event marketing funnel to promote brand awareness or to drive more sales to your business, events can be a powerful lead generation tool for marketing campaigns. . Your Event Marketing Funnel. your marketing/brand goals. your KPIs .

Marketing 91

Marketing Registration Map Virtual 91

Cloud 4 Good

AUGUST 25, 2022

For most modern businesses, technology is the engine of transformative change, driving companies toward profit. The savviest companies must learn to understand and embrace the nuances at the intersection between technology and human values as a fundamental building block of their digital transformation. Read it here.

Roles 59

Roles Companies Technology Journal 59

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing? Check out these tips for building a cause marketing campaign!

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Causes Marketing Impact Guide 52

Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. Based on this philosophy, Cora makes it her business to open doors to a path of continual success for companies of all sizes. She has over 20 years of marketing, advertising, and branding experience. The short answer: Digital advertising and marketing.

Digital 52

Digital Marketing Online Fundraising 52

DipJar

SEPTEMBER 12, 2022

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Producing irrelevant content.

Marketing 52

Marketing Social Media Nonprofit Integration 52