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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 221
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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 221
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Nine Steps to Cause Marketing Success

The Sponsorship Collective

In my post “A Tale of Two Cause Marketing Campaigns” I talked about the differences between two companies and their cause marketing strategies. There are multiple outcomes and goals of any cause marketing strategy and point of sale campaigns […]

Causes 76
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246
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Lautman Maska Neill & Company Announces Promotion of Account Leader

NonProfit PRO

Lautman Maska Neill & Company, an award-winning consulting firm specializing in fully-integrated fundraising for nonprofits, announced the promotion of Marie Kosanovich, to vice president, accounts. Kosanovich has worked in the direct marketing industry for more than 25 years.

Companies 134
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Leaders at companies, global brands, nonprofits, and everyone in between are asking that important question: what is a purpose-driven company? It helps to start with a clear, shared definition of purpose and what it means to be a purpose-driven company. Purpose-Driven Companies Integrate Purpose into Business Strategy.

Companies 106
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[Webinar] AI In Action: Implementation for Real Marketing Results

CauseVox

Whether you’re a seasoned marketer or just starting out, this webinar is for you. You’ll learn everything you need to know to get started with AI and take your digital marketing to the next level. Unveil the untapped potential of AI integration in marketing and unlock unprecedented growth for your nonprofit.