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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Creating a consistent supply of social media content for a nonprofit is hard. Unless you work for an animal shelter with cute puppies or a museum with extensive collections you can photograph as needed, it can be a challenge. This approach also affords you a lot more content to work with. Here are some of the highlights: 1.

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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. METTWINNING.

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Worst of Museums for this Decade

Museum 2.0

These two adages were both in my mind last week when I asked people for the worst museum trends. Brad Dunn basically summarized the overall themes of people comments. In this decade museums worst trends were in labor and tech: 1. good riddance to museum studies programs! . good riddance to museum studies programs!

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A Decade of Museums and Museum Work

Museum 2.0

I was thinking I’d do a few alternative histories of museums for the first post of the last month of the decade. As I imagined a world without the many museum tech projects of the decade, I felt inherently sad about the imagining away the successes that friends and colleagues have enjoying. But I couldn’t get there.

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How to Get Your Visitors to Post About Your Arts and Cultural Organization

sgEngage

Spotlighting content from happy visitors allows you to turn those socials media shout outs into powerful marketing tools. . According to The Art Newspaper’s annual survey in 2021, visits to the world’s 100 most-visited museums plummeted by 77% in 2020 due to the coronavirus pandemic. Exhibition hashtags . Let’s be real.

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Unraveling the Threads App for Fundraisers

sgEngage

By liking, commenting, reposting, or sharing, you and your followers can keep a conversation going across your networks. A few ideas on how to use Threads include: GivingTuesday or Peer-to-Peer campaigns: Set your goal, create a hashtag, and give regular updates to build hype around your campaign. Sound familiar?

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Creative, Authentic and United: Digital Engagement during COVID-19

Museum 2.0

This week we're hearing from Eastman Museum's Kate Meyers Emery. They are producing innovative online campaigns, reusing available content in creative ways, finding ways to create new content from home, and doing most of this with little to no budget, limited or no access to physical objects, and limited access to their colleagues.

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