Remove Collaboration Remove Industry Remove Marketing Remove Roles
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. The board plays the central role of visionary.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. The board plays the central role of visionary.

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To Get Close to Members, Follow MarTech Trends

.orgSource

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. You can build more collaborative teams. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage.

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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. These products leverage your association’s wealth of industry data, providing valuable insights that can be monetized.

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Initiatives are undermined by silos, turf wars, and poor collaboration. No matter how expertly executed, switching roles and responsibilities is disruptive. Collaboration among business units is facilitated and encouraged.

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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Let’s get started!

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10 Reasons to Attend the Collaborative: Virtual Sessions

Classy

The Collaborative: Virtual Sessions , hosted by Classy , is an online conference designed exclusively for nonprofit and social sector professionals. For the second year in a row, the Collaborative: Virtual Sessions is completely free, and completely virtual. 10 Reasons to Attend the Collaborative: Virtual Sessions. Technology .