article thumbnail

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111
article thumbnail

Who is sharing nonprofit demographic data with Candid? 

Candid

The chart below compares the proportion of nonprofits by subject area overall (in blue) with that of the subset of nonprofits sharing demographic data (in orange). In the chart below, we compared sharing rates by different staffing levels and demographic categories, including race/ethnicity, gender, sexual orientation, and disability status.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Beth's Blog: How Nonprofits Can Use Social Media

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

article thumbnail

New Resource for Nonprofits: The Data Playbook – Practices for Purpose-Driven Work

Beth's Blog: How Nonprofits Can Use Social Media

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. Refinable – adapt to rapidly changing environments.

Resource 105
article thumbnail

Debunking 3 Myths About Digital Transformation

Saleforce Nonprofit

The nonprofit and education leaders I work with each have a different definition of “digital transformation.” How does it measure its impact? Greg Perlstein is a digital transformation lead for Salesforce.org, working with customers to chart their paths to greater social impact. Is the work happening efficiently? Greg Perlstein.

Digital 122
article thumbnail

Social Media: Ask What’s the Change, Not the Return!

Beth's Blog: How Nonprofits Can Use Social Media

For nonprofits, those are not solely money or efficiency for everything that could be measured. By aligning social media to organizational objectives and using measurement, you can answer the question: of all the ways we could be investing our resources, is social media the best choice to see the social change results that we want to see?

article thumbnail

Exploring the Reporting Advantages of Salesforce Over Blackbaud CRM (BBCRM)

Cloud 4 Good

That is, a definition of the objects on which you want to report. Next, simply choose what the chart should look like, how it should be labeled, and save. So, this means that there is a far greater degree of flexibility and depth of what you can report on natively in Salesforce. Now, a report is based on a report type.