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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. Step 2: Set expectations and key performance indicators to measure progress. Leadership wants to see results in their investments and it’s your job, as a marketer, to be able to show that progress.

Digital 111
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Who is sharing nonprofit demographic data with Candid? 

Candid

i We anticipate a steady increase in organizations sharing demographic information as a result of our recently launched Demographics via Candid campaign. The chart below compares the proportion of nonprofits by subject area overall (in blue) with that of the subset of nonprofits sharing demographic data (in orange).

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Social Media Measurement and Learning Analytics: How Do I Love Thee, Let Me Count the Ways

Beth's Blog: How Nonprofits Can Use Social Media

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

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New Resource for Nonprofits: The Data Playbook – Practices for Purpose-Driven Work

Beth's Blog: How Nonprofits Can Use Social Media

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. Refinable – adapt to rapidly changing environments.

Resource 105
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Debunking 3 Myths About Digital Transformation

Saleforce Nonprofit

The nonprofit and education leaders I work with each have a different definition of “digital transformation.” How does it measure its impact? It’s a vital component of effectively delivering results. As with any industry buzzword, there are disagreements – and misconceptions – about what it means. It’s far from a distraction.

Digital 122
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Social Media: Ask What’s the Change, Not the Return!

Beth's Blog: How Nonprofits Can Use Social Media

For nonprofits, those are not solely money or efficiency for everything that could be measured. By aligning social media to organizational objectives and using measurement, you can answer the question: of all the ways we could be investing our resources, is social media the best choice to see the social change results that we want to see?

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WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it.

ROI 103