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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. You’re a charity fighting for action on the climate crisis, and you had two ads on Facebook. And, when it comes to parameters, keep these best practices in mind: Use only lowercase words.

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Nonprofit Storytelling: The Quick and No-Nonsense Guide

Bloomerang

Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Step 1: Understand story structure. Effective stories are told in a three-act structure. All well-crafted stories fit a three-act story structure.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. As you change stages, you may even have to change organizational structure. Finally, keep in mind that it’s not just about collecting data.

Analytics 112
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The ongoing revolution in philanthropy: An open-ended reading list

Deborah Elizabeth Finn

A Place Where You Can Speak Your Mind to That Foundation. Philanthropy for change, not charity. The Smartest Way to Promote Diversity: Pay for Overhead at Charities Led by People of Color. White Men Still Dominate CEO Offices at Big Charities. Tools: Reflective structured dialogue. The state of grant seeking.

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Setting Rules for Your Silent Auction: 5 Tips

Achieve

Communicating when the auction is open for bidding and counting down to its close is an excellent example of a rule that will help guests by giving structure and simplicity to their experience. Leveraging his software background, he built most of the tools his charities used, and in 2011 he launched Handbid at his own fundraising event.

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3 Keys to Setting Up Your Fundraising Calendar for Success

Top Nonprofits

Brad Davies is an online fundraising expert who was the project director of the “Online Fundraising Scorecard” which looked at the online giving habits of 250 charities, 100 of which are on the Chronical of Philanthropy’s 400 list. Logical deadlines help drive urgency in the mind of donors.

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6 Signs Your Nonprofit Needs a New Website

Nonprofit Tech for Good

While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals. When you use formats like rotating images or have a disorganized website structure, you’re making things harder than they need to be.

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