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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. This means that fewer people are donating to charities, but those who do are giving larger amounts. For email, the key metric to review is your Open Rate.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Analyze your online giving trends and engagement metrics. Consider creating a strategic marketing campaign to spread awareness during an affinity month and raise funds. Assess metrics such as your email open rate or online donation rate to measure your success. Their retention rate.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be aware of key accomplishments, metrics, testimonials, and milestones. Is the donor renewal rate low?

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How Should Funders Evaluate Charities?

Care2

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

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Beyond the Venue: Innovative Platforms for Charitable Events

sgEngage

The event space for nonprofits has predominately focused on traditional walks, runs, rides, and galas, and while there is nothing wrong with these types of events, there are so many additional tools that charities can use to fundraise in unique ways. Storytelling is not new for charities, but the way we tell them can be!

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5 Takeaways from Our Webinar on Subscription Giving

Network for Good

That means that donors haven’t stopped giving, they have just moved to other charities. If Netflix can achieve a 90% retention rate through a subscription-based model, why can’t your organization do the same through telling stories about the good work you do? How much more would you be raising? So what do we do?

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Strategies to Increase Nonprofit Donor Retention Rates

Care2

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.