Go MICRO And Improve Your Response Rates in New Donor Acquisition
Bloomerang
JUNE 23, 2021
For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. This means that fewer people are donating to charities, but those who do are giving larger amounts. For email, the key metric to review is your Open Rate.
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