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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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Demystifying Charity Gala Planning

Greater Giving

The word “gala” conjures images of glittering ballrooms, elegant attendees, and a night dedicated to supporting a worthy cause. What is a charity gala event? A charity gala is a formal fundraising event aimed at raising significant sums for a chosen nonprofit.

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5 Tips for Marketing Your Charity Golf Tournament Online

Nonprofits Source

When it comes to your charity golf tournament, a digital strategy is crucial for attracting golfers and selling sponsorships to make the event a success. Add alt text to images, avoid flashing colors and illegible text, and properly use headings to organize content. Reduce load speeds. Ensure your site is mobile-friendly.

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11 Creative Charity Fundraising Event Ideas

CauseVox

That’s why you should try incorporating more events into your charity’s annual fundraising plan. Charity events don’t just raise money for your charity, they also help to engage your supporters and bring publicity to your cause. Here are some of my favorite creative charity event ideas. Click to Tweet. Polar Plunge.

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How To Raise Money For Charity: 5 Ideas To Get You Started

CauseVox

Thankfully, there is actually another way (a great way) for you to help a charity you love —you can fundraise for them ! And you don’t have to be a seasoned fundraiser to raise money for charity. Here are 5 ideas to help get you started raising money for charity. ” tweet this. ” tweet this.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5

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5 Research-Based Fundraising Strategies For Modern Campaigns

Bloomerang

Recent research explored how different ways of presenting charity goals influence people’s willingness to donate. The study found that presenting charity goals in a positive, proactive way (promotion-framing) resulted in more donations than presenting goals in a negative, cautionary way (prevention-framing).