Network for Good

MAY 14, 2021

Let’s address the elephant in the room… donor retention. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. Retention on subscription platforms, on average, is 70% while standard nonprofit donor retention was 43% in 2019. Segment donors.

Giving 86

Giving Retention Stream Gift 86

Bloomerang

NOVEMBER 15, 2023

Craft a compelling narrative Your organization’s story is your most powerful tool to attract volunteers. Stories are the currency of human connection; they move, motivate, and—most importantly—mobilize. Make sure your story isn’t just about the what and the how—but also about the why.

Arts 60

Arts Volunteer Retention Skills 60

Saleforce Nonprofit

AUGUST 17, 2021

Faculty are engaging with students in real time using channels , which allows a continuous feedback loop to fine-tune courses throughout the semester. Professors are also creating surveys in Slack, allowing them to gauge student interest and retention of new material. They used Slack to streamline communications across the U.S.

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Collaboration Communication Student Canada 120

Neon CRM

AUGUST 18, 2023

Center impact stories and personal connection with the donor instead!) Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. For templates you can use to set up a welcome series for new donors and tips for donor retention, check out The Fundraiser’s Guide to Welcome Series.

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Campaign Giving Tips Mail 98

Network for Good

MAY 14, 2021

Let’s address the elephant in the room… donor retention. Last year, for the first time we saw that retention dropped year over-year, while donors grew year-over year. Retention on subscription platforms, on average, is 70% while standard nonprofit donor retention was 43% in 2019. Segment donors.

Giving 52

Giving Retention Stream Gift 52

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Program Donor Tips Channel 116

Volunteer Hub

JANUARY 2, 2022

Social media channels (such as Facebook, Twitter, LinkedIn, Instagram). Before investing too much time and money in various recruitment channels, your organization needs to have an online volunteer registration process. What are the top social media channels for nonprofits? Word-of-mouth marketing. Community events (online).

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Technique Volunteer Online Social Media 121

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now?

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Digital Advocacy Fundraising Channel 130

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Nimble AMS

NOVEMBER 27, 2022

When you highlight an individual donor, consider telling a story about why they chose to give. In each post, include relevant photos, images, or graphs, to further elevate the donor story. Create a dedicated page or channel to shout out donors and thank them for contributing to your ongoing campaigns. Contact your donors.

Associations 126

Associations Donor Gift Tips 126

Bloomerang

DECEMBER 19, 2023

Segmentation and personalization: The secret of savvy fundraisers Categorizing your donors into segments and then tailoring your strategies and communications can maximize engagement, retention, and contributions. Invite them to volunteer events, share personalized impact stories, and offer opportunities for deeper involvement.

Giving 56

Giving Retention Causes Database 56

Bloomerang

DECEMBER 4, 2023

How to Audit Your Strategic Plan to Prepare for Annual Planning Nonprofit Mastermind Podcast Your strategic plan is your guiding star, helping you determine where to channel your energy, time, and resources. Listen on the go with the Spotify playlist here. Listen to this episode. Listen to this episode.

Podcast 88

Podcast Fundraising Storytelling Culture 88

Volunteer Hub

MAY 12, 2021

Another best practice is to use your organization’s communication channels, such as email, text messaging, and social media channels, to get the word out about virtual volunteer opportunities. Here are some additional tips for promoting volunteer opportunities on social media channels. Collect Feedback.

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Virtual Volunteer Tips Retention 57

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

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Donor Giving Retention Gift 99

The Modern Nonprofit

APRIL 18, 2023

Give each persona a name and story Assign each donor persona a name and create a brief narrative that describes their background, motivations, and relationship with your organization. Share stories of the individuals or communities your organization has helped and how their lives have been transformed through the support of donors.

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Guide Donor Fundraising Social Media 52

CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. This is your opportunity to draw donors in with your story and get them personally invested in your cause. Tell A Story.

Fundraising 78

Fundraising Articulate Audience Story 78

Candid

NOVEMBER 30, 2022

Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches. And use the recent Thanksgiving holiday as a way to say thank you to your current donors, board members and volunteers by sharing an impact story of what their support has helped accomplish.

Tips 120

Tips Giving Fundraising Profile 120

CauseVox

NOVEMBER 18, 2021

In the session, “GivingTuesday + Year-End Fundraising: A (Good) Marriage Story,” Melissa Benjamin from Fiver Children’s Foundation and Jenna Notarfrancesco from CauseVox, sat down to talk about how Fiver was able to raise over $32K with their #GivingTuesday campaign in 2020. Who doesn’t love a good story? Don’t Skip Direct Mail.

Fundraising 79

Fundraising Social Media Sponsor Mail 79

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Use a multi-channel approach to re-engage lapsed donors Think beyond the appeal letter.

Donor 52

Donor Mail Retention History 52

NonProfit Hub

DECEMBER 27, 2019

The donor retention rates would go up too because donors would find it easy to give again and again. . With the various platforms and the different communication channels that it has on offer, your organization can reach tons of different audiences. . Share a great story. You want to make it as easy as possible to give.

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Game Tips Fundraising Retention 69

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. To expand your audience, consider how you can take a multi-channel marketing approach. Plus, it will boost retention after the year-end season comes to a close.

Demographics 72

Demographics Retention Donor Research 72

Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 141

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. This information can then be given to your donors and used on your marketing channels.

Tools 361

Tools Fundraising Analytics Analysis 361

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

Giving 119

Giving Retention Metrics Demographics 119

Qgiv

JANUARY 8, 2024

Diversifying your fundraising channels can help you reach more donors by making giving convenient for them. This level of personalization not only enhances donor satisfaction but also boosts retention rates by encouraging your donors to stay engaged with your cause! Be authentic. Make data-driven decisions.

Trend 52

Trend Raise Tools Tips 52

Neon CRM

JUNE 16, 2023

For example, if they previously gave $50, you might give options of $40, $50, and $60 to encourage retention and increase giving. You taper off the most expensive and time-consuming recognition channels to the smallest group of donors. In fact they are six times more likely to leave a legacy gift and have a retention rate of 90%.

Map 52

Map Donor Guide Newsletter 52

NetWits

AUGUST 8, 2012

Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. Download Now!

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Offline Donor Online Fundraising 219

Neon CRM

JANUARY 25, 2024

It’s critical for member engagement and, ultimately, for member retention. Channel the audience reading your newsletter—what’s helpful to them? Share your research methodology and the story behind how the report came to be. Let’s get started! Spotlight them and show the printing process!

Newsletter 52

Newsletter Content Ideas Tips 52

DNL OmniMedia

DECEMBER 15, 2020

Once upon a time, the ability for a nonprofit to tell its story was handled through analog means. It has also allowed nonprofits to communicate more with different types of campaigns that tell a different story based on the conversion you want. Retention Campaigns. Ideally, your organization retains donors in response.

email 52

email Guide Marketing Online 52

Qgiv

JANUARY 24, 2024

The six pieces you need in your fundraising strategy How to create your fundraising strategy The six pieces you need in your fundraising strategy While no two nonprofits are alike, they all share common goals, like donor connection and retention , memorable fundraising events, and supportive partnerships.

Practice 52

Practice Strategy Guide Fundraising 52

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

Mail 52

Mail Relationship Digital Donor 52

Get Fully Funded

OCTOBER 7, 2021

Focus on volunteer retention. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Focus on volunteer retention. Volunteer retention is an ongoing process. Stay up to date with current advocacy trends.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Finding your audience part 2: matching to digital marketing channels.

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America Digital Audience Channel 105

Candid

FEBRUARY 28, 2023

This multi-channel approach not only helps diversify your funding streams. Please feel free to share your own fundraising ideas and stories below, and thank you for all the work you do every day to help our communities thrive! Sending custom receipts recapping donors’ 2022 gifts to make tax season easier.

Ideas 105

Ideas Fundraising Linkedin Grant 105

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) These channels have shifted power from the nonprofit to the donor. Therefore, it’s necessary to keep your donors happy and engaged through year-round retention efforts. 3: Donors Hold Power.

Share 126

Share Fundraising San Francisco Storytelling 126

Pamela Grow

OCTOBER 30, 2023

having your marketing team launch a new campaign and explore a different communication channel). Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Analyze which types of content, stories, and communication techniques resonate most with your donors.

Analytics 52

Analytics Data Giving Metrics 52