DNL OmniMedia

DECEMBER 15, 2020

Once upon a time, the ability for a nonprofit to tell its story was handled through analog means. Social media, digital advertisements, websites, and email have improved nonprofit audience outreach and fundraising. In this guide, we’re going to focus on one of those outlets in particular: email. Let’s get started.

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Neon CRM

AUGUST 18, 2023

Center impact stories and personal connection with the donor instead!) For example, which email received the most clicks and why? Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Ask questions like: Have donors responded better to email over direct mail?

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Campaign Giving Tips Mail 98

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

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Tools Fundraising Analytics Analysis 361

Bloomerang

NOVEMBER 15, 2023

Craft a compelling narrative Your organization’s story is your most powerful tool to attract volunteers. Stories are the currency of human connection; they move, motivate, and—most importantly—mobilize. Make sure your story isn’t just about the what and the how—but also about the why.

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Arts Volunteer Retention Skills 60

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1 We can help. #2

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Campaign Guide Fundraising Storytelling 52

Bloomerang

MAY 26, 2021

This is the step where you determine which channel you will use to acquire donors. While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. .

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Program Donor Tips Channel 118

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. Why should nonprofits use digital advocacy forms now? Key takeaways.

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Saleforce Nonprofit

AUGUST 17, 2021

Faculty are engaging with students in real time using channels , which allows a continuous feedback loop to fine-tune courses throughout the semester. Professors are also creating surveys in Slack, allowing them to gauge student interest and retention of new material. Our students have high expectations of the RMIT Online experience.

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Candid

NOVEMBER 30, 2022

Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches. Once you’ve identified what worked best for you in the past years–like GivingTuesday, appeal letters , email campaigns , peer-to-peer fundraising , events, major gifts, etc.–you Check this blog out.

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Tips Giving Fundraising Profile 119

Volunteer Hub

JANUARY 2, 2022

Social media channels (such as Facebook, Twitter, LinkedIn, Instagram). Email campaigns. Before investing too much time and money in various recruitment channels, your organization needs to have an online volunteer registration process. What are the top social media channels for nonprofits? Word-of-mouth marketing.

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Technique Volunteer Online Social Media 121

Nimble AMS

NOVEMBER 27, 2022

An instant thank you email or phone call to a new donor will increase their next gift by 39%. When you highlight an individual donor, consider telling a story about why they chose to give. In each post, include relevant photos, images, or graphs, to further elevate the donor story. Increase your non-dues revenue.

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Associations Donor Gift Tips 125

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. It’s critical for member engagement and, ultimately, for member retention. Channel the audience reading your newsletter—what’s helpful to them? Let’s get started!

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Newsletter Content Ideas Tips 52

CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. This is your opportunity to draw donors in with your story and get them personally invested in your cause. Schedule out your email campaign.

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Fundraising Articulate Audience Story 79

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

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Bloomerang

DECEMBER 19, 2023

Segmentation and personalization: The secret of savvy fundraisers Categorizing your donors into segments and then tailoring your strategies and communications can maximize engagement, retention, and contributions. Invite them to volunteer events, share personalized impact stories, and offer opportunities for deeper involvement.

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Giving Retention Causes Database 56

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Direct mail reaches different audiences.

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Mail Fundraising Nonprofit Channel 52

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? The sorry state of donor retention has been a topic of discussion for at least the past decade, since the Fundraising Effectiveness Project Report began collecting data. Yet too many nonprofits still don’t prioritize donor retention strategies. .

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Donor Strategy Retention Relationship 141

Qgiv

JANUARY 24, 2024

The six pieces you need in your fundraising strategy How to create your fundraising strategy The six pieces you need in your fundraising strategy While no two nonprofits are alike, they all share common goals, like donor connection and retention , memorable fundraising events, and supportive partnerships.

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Practice Strategy Guide Fundraising 52

Allegiance Group

JANUARY 23, 2023

And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. A series of letters, well-timed telemarketing efforts, and email reminders all work well for retention efforts. Use a multi-channel approach to re-engage lapsed donors Think beyond the appeal letter.

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The Modern Nonprofit

APRIL 18, 2023

Give each persona a name and story Assign each donor persona a name and create a brief narrative that describes their background, motivations, and relationship with your organization. Share stories of the individuals or communities your organization has helped and how their lives have been transformed through the support of donors.

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Achieve

AUGUST 6, 2021

Now, imagine that I’ve replaced that generic copy with a personal story that shares why I’m raising money for this particular cause. once you’ve seen my personal story? After your participants register, send them an email (or two!) Step Two: Ask your participants to send fundraising emails. . How much more would you be.

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Badge Fundraising Social Media Raise 100

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Finding your audience part 2: matching to digital marketing channels.

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America Digital Audience Channel 105

CauseVox

NOVEMBER 18, 2021

In the session, “GivingTuesday + Year-End Fundraising: A (Good) Marriage Story,” Melissa Benjamin from Fiver Children’s Foundation and Jenna Notarfrancesco from CauseVox, sat down to talk about how Fiver was able to raise over $32K with their #GivingTuesday campaign in 2020. Who doesn’t love a good story? Don’t Skip Direct Mail.

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Fundraising Social Media Sponsor Mail 80

Neon CRM

JUNE 16, 2023

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. Donor recognition should start with a base thank-you email for every donation regardless of size.

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Map Donor Guide Newsletter 52

Volunteer Hub

MAY 12, 2021

Another best practice is to use your organization’s communication channels, such as email, text messaging, and social media channels, to get the word out about virtual volunteer opportunities. Here are some additional tips for promoting volunteer opportunities on social media channels. Collect Feedback.

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Virtual Volunteer Tips Retention 57

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. To expand your audience, consider how you can take a multi-channel marketing approach. Explore advertising opportunities such as: Your email newsletter.

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Demographics Retention Donor Research 74

Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign.

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Lesson Fundraising Digital Test 59

Qgiv

JANUARY 28, 2022

To get supporters excited about joining your event and helping you raise funds, you need a powerful story. Make your story easy to understand and share. It’s also important to make it easy for them to share the fundraising story with friends and family. Build your fundraising emails. Create impactful messaging.

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sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

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Giving Retention Metrics Demographics 119

Classy

JULY 14, 2021

They also measure retention to see how many return each year and what factors could play into increases or decreases. . Establish Communication Channels for Engagement. This can be through email groups, digital breakout rooms, or other chat board software. Virtual Fundraising Event Email Promotion. Lean Into Email.

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Virtual Professional Marketing Fundraising 105

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

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Mail Relationship Digital Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

You can do this by: Asking your donor to connect on social media and through email. Personalize all communications, even if it’s an informal email. All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) Get to know your donor on a personal level.

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Share Fundraising San Francisco Storytelling 126

Qgiv

DECEMBER 8, 2022

Putting together a multi-channel marketing plan is the best way to let people know that you’re raising money for your organization’s mission. Some of your donors may prefer getting information through email rather than social media while others might like direct mail as opposed to text messaging.

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Money Raise Causes Fundraising 52

Get Fully Funded

OCTOBER 7, 2021

Focus on volunteer retention. However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. Email is one of the most popular outreach platforms for nonprofits, and for good reason. Focus on volunteer retention.

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Advocacy Strategy Nonprofit Volunteer 59

Neon CRM

AUGUST 24, 2023

Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics. How to use it : Your organization should be prioritizing donor retention rates as part of its operations.

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Hype Research Marketing Benchmark 52

Pamela Grow

OCTOBER 30, 2023

having your marketing team launch a new campaign and explore a different communication channel). Achievable: Assess your current resources such as staff, budget, and marketing channels to determine whether your goal is realistic. Analyze which types of content, stories, and communication techniques resonate most with your donors.

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Analytics Data Giving Metrics 52