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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. Using UTMs to track how users arrive at a website What is a UTM?

Track 247
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5 takeaways from the 2024 DAF Fundraising Report 

Candid

Donor-advised funds (DAFs) are the fastest-growing giving vehicle today, and DAF donors are bucking the downward trend in donor participation , according to the 2024 DAF Fundraising Report. Of the 20 organizations, six reported that DAF contributions accounted for at least 20% of total revenue last year. in 2019 to 12% in 2023.

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Rethinking Your Association’s Member Renewal Campaigns

Association Analytics

Before diving into strategies, it’s important to have some context about the challenges associations face when renewal reason approaches. That makes it even more essential to make sure your communication strategies throughout the year are of value, keeping members engaged and informed. Why Don’t Members Renew?

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Plan ahead, so you’ll know what data to track.

Create 169
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6 smart fundraising strategies to drive major giving success

EveryAction

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects. Consider hosting a capital campaign.

Strategy 177
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Contact us.

Marketing 246
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The Role of Data Warehouses in Nonprofit Technology Strategies

Cloud 4 Good

After you’ve become deeply familiar with your data and dedicated the time, strategy, and planning that goes into a successful CRM implementation, you might be surprised to learn that ALL of your data doesn’t belong in Salesforce. A data warehouse is a structured database that supports reporting, segmenting, and analytics needs.

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