EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. What are some trends around nonprofit digital advocacy?

Digital 130

Digital Advocacy Fundraising Channel 130

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices. campaign. 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The report explains, “After years and years of steadily increasing online revenue, including record-breaking 2016 and 2017 gains for many nonprofits, suddenly that trend line flattened out.

Benchmark 81

Benchmark Digital Report Learning 81

sgEngage

SEPTEMBER 28, 2021

Are there 2020 trends that we will continue to see in 2022? increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. This trend is unlikely to change. Let’s translate these trends into tactics. Hopefully we will never repeat 2020. increase in fundraising email revenue.

Online 92

Online Fundraising Benchmark Adwords 92

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Nonprofits nowadays invest serious resources to keep pace with the latest social media trends. Mobilize the people who already do. Twitter engagement rates for brands are actually higher on the weekend. By Sacha Evans. If money is an issue (isn’t it always?),

Social Media 119

Social Media Channel Difference Media 119

Nonprofit Tech for Good

APRIL 14, 2013

And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Link to video on the HRW YouTube Channel. Pitch to subscribe to mobile alerts in every issue.

Newsletter 240

Newsletter Learning Social Media Social Network 240

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

The focus is on Mobile Giving. I just finished moderating a panel on the topic of social and mobile integration. Here’s the description: Where and how do mobile and social strategy intersect. How do you combine mobile with the grassroots power of social media to successfully engage donors.

Integration 97

Integration Mobile Conference Strategy 97

Connection Cafe

JULY 23, 2019

Looking to the present and the future, here are four big trends to take notice of to ensure the ongoing success of your membership operation. This is sure to accelerate the trend towards unionization and overall salary equality. The rise of mobile technology has also led to changes in consumer expectations and demands.

Museum 34

Museum Trend Mail Culture 34

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

NTEN

JULY 19, 2012

For my next session, I'm covering "Creating a Mobile Strategy" with Ann Maier of the National Geographic Society. Maier jumps right in by talking about the challenges the National Geographic Society, a large nonprofit research organization, faced when approaching their mobile campaign. What was the overall impact?

Mobile 61

Mobile Create Strategy National 61

Care2

NOVEMBER 15, 2011

How big of a role will mobile fundraising play? The targets of this survey were the donors to nonprofit organizations that utilize text-to-give platforms so it’s important to note that this survey does not take into account donors across other channels. Email, attend public events, and watch something on TV.

Mobile 69

Mobile Fundraising Survey Offline 69

BoardAssist

MAY 10, 2016

What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. The trends are undeniable. All sorts of different platforms and channels are available to us – allowing us to reach new audiences and connect much more deeply with donors. What’s up for 2016?

Trend 40

Trend Fundraising Philanthropy Social Media 40

Neon CRM

JUNE 23, 2023

GivingTuesday Gets Social Media Attention In 2022, GivingTuesday trended #1 on Twitter. Since its inception in 2012, GivingTuesday has relied on digital channels to build a global community. Use your social media channels to connect with donors who are actively engaged in supporting nonprofits that day. Join the conversation!

Statistics 98

Statistics Fundraising United States Global 98

NTEN

JANUARY 27, 2010

The September 2009 issue of NTEN Connect had a review of trends in online giving. Blackbaud has been actively engaged in researching and analyzing trends in the nonprofit sector for quite a while. The analysis represents the largest study of online giving trends in the nonprofit sector. Year End Online Giving Trends.

Haiti 82

Haiti Trend Online Giving 82

NonProfit Hub

APRIL 17, 2024

There are advantages to writing both short and long-form posts: Short-form posts of around 300-500 words can be read quickly from a mobile device and they help deliver timely or urgent messages to your audience. CTA should lead to your mobile-friendly, streamlined, branded donation page. For example, your “Donate Now!” Google Ads.

Practice 36

Practice Organization Nonprofit Content 36

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Channel preference (social media vs. email). Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Gather past content from a specified time period and channel.

Marketing 52

Marketing Social Media Nonprofit Integration 52

CauseVox

JULY 18, 2023

Whether you’re creating a new plan or adapting an existing one to address new trends and unprecedented events – a common occurrence in recent years – it’s important to remember that fundraising plans are dynamic. Here’s how: Analyze fundraising channels: Examine how each of your fundraising channels is performing.

Develop 76

Develop Fundraising Pledge Track 76

DNL OmniMedia

MAY 25, 2022

The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Are certain pages seeing a high bounce rate?

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts. Online fundraising.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. According to the Global Trends in Giving Report , 33% of donors worldwide give tribute gifts.

Practice 339

Practice Online Fundraising Nonprofit 339

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Achieve

SEPTEMBER 8, 2020

virtual fundraising has been trending. Research trends in event technology. . Ensure it’s mobile-responsive. Mobile giving accounts for 25% of all donations. For your website, this would mean traffic and conversion rates. For email, this would include open rates, click-through rates, forward rates, and so on. .

Virtual 52

Virtual Tech Tips Fundraising 52

NTEN

JANUARY 27, 2010

The September 2009 issue of NTEN Connect had a review of trends in online giving. Blackbaud has been actively engaged in researching and analyzing trends in the nonprofit sector for quite a while. The analysis represents the largest study of online giving trends in the nonprofit sector. Year End Online Giving Trends.

Haiti 68

Haiti Trend Online Giving 68

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.

Software 84

Software Free Tools Adobe 84

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks).

Fundraising 98

Fundraising Gift Rate email 98

sgEngage

MARCH 4, 2022

Understanding these giving trends will help your nonprofit make smarter choices and forge stronger relationships with your donors. Since 2018, website donations have increased by 10%, beating out every other donation channel. . Prioritizing convenience can help you increase donor engagement, retention rates , and attendance numbers!

Studies 81

Studies Experiment Giving Generation 81

Qgiv

JANUARY 24, 2024

A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. There are countless resources on the internet that can help you stay up to date on the latest fundraising trends as well. Assess your strengths and resources.

Practice 52

Practice Strategy Guide Fundraising 52

Connection Cafe

OCTOBER 12, 2016

While the main focus of many end-of-year campaigns will be direct mail and email, other channels are increasingly driving online donations. No longer does multiple-channel fundraising mean a home page mention and few Facebook posts during online campaigns. ASC has a good example of an updated pop-up design that’s not intrusive.

Channel 20

Channel Fundraising Benchmark Facebook 20

Neon CRM

OCTOBER 6, 2023

By offering a discounted rate for those who purchase tickets well in advance, you can create a sense of urgency and boost initial ticket sales. Analyze data to identify trends, target event page improvements and marketing efforts, and make informed decisions that optimize ticket sales strategies.

Tips 52

Tips Fundraising Local Channel 52

Connection Cafe

FEBRUARY 18, 2016

This week, I was fortunate to get a sneak peek at two of the nonprofit sector’s leading tech experts musing on their technology trend predictions for 2016. With dipping donor retention rates , it’s critical for all of us to focus holistically on how your supporters are experiencing your brand throughout their donor journey.

Trend 20

Trend Tech Meme Retention 20

Connection Cafe

FEBRUARY 18, 2016

This week, I was fortunate to get a sneak peek at two of the nonprofit sector’s leading tech experts musing on their technology trend predictions for 2016. With dipping donor retention rates , it’s critical for all of us to focus holistically on how your supporters are experiencing your brand throughout their donor journey.

Trend 20

Trend Tech Meme Retention 20

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you currently investing resources in mobile marketing i.e, a mobile website, texting, mobile Apps, text-to-give, etc.? These were both donated, but we are investing in a text-to-give campaign with Mobile Commons that isn’t quite breaking even yet, but I think it has potential. The site currently has 1.6

Social Media 261

Social Media Interview Examples Media 261

Bloomerang

JULY 5, 2021

Do you know what your retention rates are or how to increase donor loyalty? After all, an average customer retention rate for for-profit businesses range from 54% to 84% , which is well above the nonprofit average of 43%. . Make everything on your website and emails mobile responsive. And only 43% of all donors remain loyal?

Donor 141

Donor Strategy Retention Relationship 141

Bloomerang

FEBRUARY 1, 2023

For example, a donor might use a mobile bidding app at your annual gala auction to bid on your nonprofit’s best prizes. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app ! Plus, OneCause is a mobile-bidding platform! Individual tasks. Outbid notifications.

Org 80

Org Raise Tools Help 80

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile. Study email subject lines and opening sentences that motivate instant open rates. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

Care2

OCTOBER 15, 2013

As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. What are your bounce rates, time spent on site, etc?

Metrics 77

Metrics Social Media Media Social 77