Nonprofit Year-End Fundraising | The Free Checklist
Pamela Grow
AUGUST 2, 2023
And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Organize board members for a phone thank-a-thon. What channels did you use last year? Review your data with an eye to segmentation.
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