Top Nonprofits

MARCH 4, 2021

From targeted ads on social media to emails from websites they bought one thing from years ago, how can you ensure that your nonprofit’s online marketing efforts shine through the noise? A tried and true method of increasing marketing efforts is to use a multi-channel approach. Why Your Nonprofit Website Plays a Critical Role.

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Channel Websites Tips Fundraising 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2019

person social media team could not keep up with requests for aid during Hurricane Harvey two years ago. The bot has become an important channel for the organization’s emergency response communications and was nominated for a shorty award in 2018. It’s available for free to other nonprofits through BotsForCharity.com.

Social Media 86

Social Media Team Media Hurricane 86

Media Cause

NOVEMBER 15, 2022

It allows for more control over the provided and tracked information, allowing you to get more granular and manually control the values (like a specific campaign, channel, etc.). Adding manual tags on social platforms can differentiate the link between a post, a page, or native referral tracking. based on predefined criteria.

Guidelines 52

Guidelines Track Practice Analytics 52

Nonprofit Tech for Good

FEBRUARY 17, 2013

YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. The new design offers much less customization, but enables more efficient browsing of your videos and the channels that you are subscribed to, and is more tailored for smartphone and tablet video watching.

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YouTube Channel Guidelines Nonprofit 231

Media Cause

OCTOBER 17, 2022

And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions. There is a big tie between social and search engine optimization (SEO), which most companies don’t think about.

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Content Channel Search Case Study 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

They are the respected voices who others turn to understand sector social change issues. Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers.

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Social Media Leadership Media Social 134

.orgSource

FEBRUARY 12, 2024

Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Formalize the interaction between these two groups by providing specific times for them to exchange information and channels for reporting the outcomes of those conversations.

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Collaboration Marketing Integration Trend 221

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Start by digging into your customer data to better understand who they are.

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Map Digital Business Marketing 52

Bloomerang

JUNE 3, 2024

These amazing organizations are committed to social change and making the world a better place. Those supporters, volunteers, and donors can become powerful advocates when they share UGC with their followers on social media or when they, say, write a blog post about their support for an email blast.

Generation 78

Generation Content Nonprofit Social Media 78

Nimble AMS

MARCH 3, 2024

Be sure to share your EDI initiatives on your website, within your online community, and across social media channels. By promoting its EDI efforts, AAMC demonstrates its commitment to social change and advancement. Highlight how your association promotes EDI by sharing videos, member testimonials, photos, and more.

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History United States Celebrate Guidelines 119

.orgSource

MAY 15, 2023

Analyzing website traffic, social media, product sales, and marketing campaigns together strengthens activities on both sides of the equation. Formalize the interaction between these two groups by providing specific times for them to exchange information and channels for reporting the outcomes of those conversations.

Collaboration 221

Collaboration Marketing Team Integration 221

ASU Lodestar Center

SEPTEMBER 11, 2013

As they say, “With any social media profile, comes great responsibility.” Having a social media policy in place will help you answer these questions, and inform you or your social media manager on what to do in similar situations. What’s in a social media policy? But they should!).

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Social Media Policy Media Social 84

Candid

DECEMBER 14, 2023

This typically means creating an exhaustive, robust library of materials, pre-launch, to get the word out on social media, email, and your website to drum up interest and support for your organization’s upcoming, exciting initiative. Also, gone are the days when functions like social media are a side note in a job description.

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Demographics Alternative Library Social Media 97

The Modern Nonprofit

JANUARY 2, 2024

They provide social proof, essential in attracting and retaining partners and supporters. Develop longer versions for your website and annual reports, and shorter snippets for social media posts or marketing flyers. Integrate Across Communication Channels Use testimonials in a variety of your communication channels.

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Story Guide Support Analysis 104

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. Then, you’ll build out more granular objectives that relate to the broader goals—for instance, growing your social media following by 10%.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Social Media Master Class. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Best practices for effective use of common social media tools: Facebook and Twitter. Aligns social media with their communications strategy and objectives.

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Social Media Effective Media Social 100

Association TV

NOVEMBER 30, 2021

In 2016, Ad Standards Canada introduced guidelines to “uphold the authenticity, honesty, and integrity of all online marketing tactics by requiring companies to clearly disclose working relationships. ”. The big social media platforms also have their own policies to keep creators honest.

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Sponsor Content Associations Audience 276

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Establish clear collaboration guidelines.

Marketing 52

Marketing Tips Influence Nonprofit 52

Care2

SEPTEMBER 22, 2011

While many nonprofits have a social media presence these days, senior leadership is still struggling to figure out how to best integrate it into their communications plans. ” How much time should you spend on social media if you have limited resources? Social media is an incredibly active and social space.

Social Media 75

Social Media Media Tips Social 75

Tech Soup

DECEMBER 14, 2012

By now, you've probably heard all the benefits of building a social media presence on Facebook or Twitter. We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. TechSoup's Social Media Resources.

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Social Media Global Network Media 59

Bloomerang

APRIL 11, 2023

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Instagram is a visual social media platform.

Contest 90

Contest Headline Social Media Survey 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser.

Turkey 101

Turkey Social Media Mobile Oracle 101

NonProfit Hub

JULY 25, 2014

As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social media. But social media is a valuable tool for your higher education organization. Follow these three guidelines to let social media work for your higher education fundraising success.

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Social Media Education Media Social 48

Get Fully Funded

NOVEMBER 6, 2023

Brand guidelines. Think of ways to channel your event’s theme into your marketing materials. For instance, when hosting a gala, you might use an elegant typeface on your social media banners. You likely already understand the importance of social media in your marketing strategy.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

Brand guidelines. Think of ways to channel your event’s theme into your marketing materials. For instance, when hosting a gala, you might use an elegant typeface on your social media banners. You likely already understand the importance of social media in your marketing strategy.

Marketing 52

Marketing Strategy Influence Social Media 52

sgEngage

JANUARY 15, 2024

Also review your formatting guidelines and templates. That includes in the application portal, on your website, partner websites, and on your social media channels. Does this seem commensurate with the amount of funding you are providing?

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Application Grant Help Blackbaud 95

Media Cause

JULY 14, 2023

Channels: Choose the digital channels that align with your audience’s preferences and behaviors. Follow accessibility guidelines! Beyond website traffic, consider metrics that reflect the impact on equity, such as engagement from marginalized communities or positive social media sentiment. Meet them where they are.

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Project Digital Marketing Impact 52

Pamela Grow

JUNE 28, 2023

Are you tired of feeling like a wee fish in the vast ocean of social media? Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie! billion by 2025.

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email Rate ROI Social Media 52

Connection Cafe

OCTOBER 3, 2013

Channeling Joan Rivers and E!’s s Fashion Police, nonprofit social media authors Amy Sample Ward, Allyson Kapin, and Melanie Mathos shared the latest trends, campaigns and faux pas in the nonprofit social media world during bbcon 2013, Blackbaud’s Conference for Nonprofits in National Harbor, Md.

Social Media 35

Social Media Media Social Meme 35

Qgiv

FEBRUARY 22, 2022

He’s spent the last three years specializing in WordPress and conversion optimization, and is an active proponent of coding guidelines. Blogging and Social Media Tools. One of the most effective ways to generate traffic for your website is to update content regularly and share your content on social media.

Websites 59

Websites Social Media Search Nonprofit 59

NonProfit Hub

JULY 25, 2014

As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social media. But social media is a valuable tool for your higher education organization. Follow these three guidelines to let social media work for your higher education fundraising success.

Social Media 40

Social Media Education Media Social 40

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2010

It’s the same sort of discomfort that some people feel about approaching the task of listening for learning using the social web. They know how to use social media to engage people inside and outside the organization to improve programs, services, or reach communications goals. Networked Nonprofits understand this.

Social Media 92

Social Media Media Social Contest 92

Nimble AMS

DECEMBER 5, 2022

Make it easier for your volunteers to connect with more of your members (and non-members) by providing marketing collateral like brochures or posters , discount codes for ea rly event registrations, and a social media campaign to guide digital posts. Consider hosting a volunteer thank you party to celebrate their efforts.

Associations 133

Associations Volunteer Mentoring Industry 133

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. There is a learning piece that has to happen first.

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ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

Photo by Dietrich I love the Red Cross's approach to scaling its engagement strategy by involving the whole organization - it is spelled out in their strategy handbook and policy guidelines. The first steps are simple once you have policy/philosophy in place and the right mix of bottom up/top down adoption or acceptance of social media.

Social Media 63

Social Media Culture Personal Social 63

Tech Soup

DECEMBER 14, 2012

By now, you've probably heard all the benefits of building a social media presence on Facebook or Twitter. We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. TechSoup's Social Media Resources.

Social Media 36

Social Media Global Network Media 36