EveryAction

NOVEMBER 9, 2022

From there you can create two versions of your appeal: 1) thanking active donors for their previous contributions and asking for a final end-of-year gift to maximize their support, and 2) reminding lapsed donors about your organization’s important work while also letting them know they still have time to make a donation.

Gift 207

Gift Consultant Audience email 207

M+R

JANUARY 11, 2022

As always, we’re compiling and collating a mountain of data generated from last month’s fundraising efforts, but who wants to wait until that’s fully cooked? And those who weren’t in the news… didn’t do as well, generally speaking. Fewer gifts, higher averages! We’re carrying that energy into 2022. We’re hungry for data now. .

Fundraising 109

Fundraising Gift Sample Benchmark 109

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This is especially true among older generations, who prefer hard mail and similar forms of communication, but applies to everyone—tangible mail is simply more memorable. .

Retention 100

Retention Communication Donor Strategy 100

Nonprofit Tech for Good

APRIL 2, 2023

With the ability to generate human-like responses to a variety of topics, employees of all industries are using it to increase their efficiency! It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

Tools 359

Tools Fundraising Analytics Analysis 359

M+R

MARCH 14, 2024

Museums can have a hard time soliciting smaller dollar annual gifts tied to mission, rather than a new exhibit, and this is a great place to turn the focus to why donor support matters. They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer.

Giving 96

Giving Museum New York City Boston 96

Bloomerang

JUNE 26, 2023

Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission. Determining where to start and what channels are most worthwhile can be confusing, especially when staff capacity and external pressures are involved.

email 80

email Campaign Marketing Fundraising 80

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Ask local businesses if they can help you thank your volunteers by donating gifts or experiences. Understand Your Audience.

Tips 325

Tips Fundraising Management Cancer 325

sgEngage

OCTOBER 11, 2023

No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels.

Donor 88

Donor Social Media Websites Content 88

Allegiance Group

MAY 16, 2024

By using inclusive creative materials and expanding communication channels, they’ve been able to draw more new donors to their organizations. In addition, think beyond typical major gifts fundraising. Doing so will enable you to uncover your next generation of major donors. from 2022, the largest decrease among donor sizes.

Trend 52

Trend Podcast Retention Nonprofit 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Qgiv

APRIL 15, 2024

Legacy gifts provide your donors an opportunity to help your organization past their own lifetime! By leaving a legacy gift to your nonprofit, your donors invest in your future and to continue supporting the work they cared about throughout their life. What’s a legacy gift? Gifts of life insurance.

Guide 52

Guide Giving Gift Donor 52

Nonprofit Tech for Good

AUGUST 19, 2023

Finally, there are more advanced donation forms available currently that are able to pull in a combination of donor giving history, demographic information, and wealth indicators to generate a custom ask amount for every donor. The donation receipt includes the Donation ID, Serial Number, Organization Name and Address, and Signatures.

Donation 197

Donation Digital Online Giving 197

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. For example, could people who donate every year be cultivated for a larger or monthly gift? your neighbors.

Fundraising 336

Fundraising Mail Law Donation 336

Greater Giving

MARCH 21, 2023

Engaging the next generation of donors, including Millenial and Gen-Z Donors, requires understanding their values and preferences. These generations are tech-savvy and spend a lot of time on social media platforms. Engage with your followers by asking for feedback, running polls, and sharing user-generated content.

Donor 52

Donor Storytelling Social Media Poll 52

sgEngage

MARCH 8, 2022

The planning, preparation, execution and blend of multi-generational activities really comes together to make a community impact. Held during the first week of April, Tartan Tuesday invites all members of the Maryville College community to support the programs and causes that are important to them and help the College earn challenge gifts.

Giving 70

Giving Phase Gift Channel 70

Bloomerang

OCTOBER 30, 2023

Less than one in five new donors who donated on GivingTuesday will give a second gift, according to the Fundraising Effectiveness Project. Yet general statistics don’t have to be your reality! Take advantage of matching gifts Partner with corporations or major donors to offer matching gift opportunities.

Gift 82

Gift Mobile Phone Demographics 82

Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors. Email appends.

Channel 59

Channel Fundraising Offline PowerPoint 59

Media Cause

JUNE 22, 2021

After the user signed the petition to permanently end the Global Gag Rule, they were redirected to a donate page thanking them and asking them to start a monthly gift. . This passive approach yielded more monthly 2,705 petition signers — and more new monthly gifts than their direct sustainer acquisition in January. Lead Generation.

Advocacy 101

Advocacy Digital Fundraising Global 101

Candid

SEPTEMBER 28, 2021

The impact of social fundraising has dramatically increased in the last 18 months, giving nonprofits new channels to create reach and drive engagement. . And that’s just on one channel; think about Facebook, LinkedIn, Twitter, TikTok, and more. But older generations shouldn’t necessarily be excluded from your strategies!).

Fundraising 122

Fundraising Pledge Awareness Social Media 122

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 4) Know the Power of Email Fundraising.

Practice 339

Practice Online Fundraising Nonprofit 339

Connection Cafe

DECEMBER 18, 2019

“The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams. Nonprofit organizations have always tried to understand how to shift and modify their fundraising strategies to appeal to and resonate with the future generation of donors.

Audience 42

Audience Generation Donation Donor 42

Greater Giving

MAY 11, 2023

Alternatively, you could offer a high-value item such as a tech gadget, a luxury vacation , a special dining experience, or a gift card. A general rule of thumb is to set the ticket price at a level that will allow you to cover the cost of the prize while still leaving room for profit.

Raise 72

Raise Sponsor Social Media Law 72

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

Map 52

Map Digital Business Marketing 52

Nimble AMS

NOVEMBER 21, 2022

Share why their gifts are important, what goals your organization is trying to reach, and include any donation metrics. Try using giveaways like t-shirts, swag bags, and other products related to your GivingTuesday campaign to generate interest. Try a new campaign.

Celebrate 128

Celebrate Associations United States Social Media 128

sgEngage

OCTOBER 21, 2021

What we know is this: gifts from individuals, no matter how they are directed, are driven by a sense of generosity. That same survey found those in the Millennial and Z generation were likely to see crowdfunding for individuals, political donations, and charitable giving as the same. Celebrate the non-financial gifts.

Lesson 97

Lesson Fundraising Attitude Celebrate 97

Qgiv

JANUARY 8, 2024

This versatile tool can generate text, translate languages, create diverse forms of creative content, and more. As pioneers in the nonprofit tech space, Qgiv also offers AI solutions with Fundraising IQ to generate emails, recommend auction items, suggest campaign improvements, and more! Be authentic.

Trend 52

Trend Raise Tools Tips 52

sgEngage

JUNE 4, 2023

Bennington College 300+ annual work hours saved automating gift notifications and documentation Preble Street 500+ annual work hours saved automating gift reporting and documentation Make Room for Collaboration Fundraisers are collaborative by nature. Automation can be an easy fix, especially for smaller gifts.

Knowledge Worker 65

Knowledge Worker Fundraising Gift Gartner 65

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Additionally, holding onto physical mail may remind them to make another gift in the future. This shows that appreciation for this communication channel is growing among younger generations.

Mail 52

Mail Fundraising Nonprofit Channel 52

Achieve

APRIL 28, 2022

Promote matching gift opportunities. Your supporters have their individual engagement preferences, and it generally takes numerous interactions across channels before a follower is ready to donate. engagement channels. Promote matching gift opportunities. Design a beautiful, streamlined website. . According to.

Donor 59

Donor Tips Online Gift 59

Neon CRM

AUGUST 11, 2023

If those new donors never make a second gift, that return on your investment won’t grow. But, if you can inspire new donors to give a second $50 gift, you’ll net $60 instead of $10. Giving from individual donors is down , which means organizations are increasingly relying on gifts from major donors. Made in-kind gifts?

Retention 98

Retention Donor Gift Template 98

Media Cause

AUGUST 31, 2022

For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. Charitable acts and philanthropic giving are often passed down generations and are part of regular traditions. . 4,248 total online gifts. Leveraging a generous matching gift offer.

Story 52

Story Fundraising Case Study Storytelling 52

Cloud 4 Good

SEPTEMBER 8, 2021

Consider archiving gifts older than five years to your data warehouse and generating summaries of prior giving via the warehouse. Cross Channel Analytics. These engagement channels generate a lot of data—granular data that is difficult to leverage in your CRM but can be vital to understanding your constituents.

Roles 112

Roles Data Strategy Technology 112

Bloomerang

NOVEMBER 12, 2021

The algorithms generate predictive scores for each donor based on journey features, enabling you to look forward not backward. Schedule your marketing communications by looking at the times your donors and supporters are engaging with your communication channels and materials; then use the insights you’ve gained to influence future actions.

Analytics 112

Analytics Digital Tools Measure 112

sgEngage

AUGUST 22, 2023

We’ve broken down three steps to take you from a blank page to a full portfolio of messages, harnessing generative AI as a jumpstart and helping hand. Once you have a few rough bullets, you can feed them into a generative AI tool to workshop different phrasing, even tailoring your message to donor levels.

Fundraising 71

Fundraising Generation Education Feeds 71

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Finding your audience part 2: matching to digital marketing channels. Once you know who your audience is, you still have to figure out the best digital channels to reach them in. And it’s a big loss! However, digital can be a bit trickier.

America 105

America Digital Audience Channel 105

Bloomerang

SEPTEMBER 27, 2021

Talk to your donors and try to secure a matching gift for the Giving Tuesday campaign. Once you decide on your theme, create all of the assets for your communication channels—think about your website, the emails you’ll send, and the content you’ll share on social media. Sample Giving Tuesday timeline . a free sticker or t-shirt). .

Sample 107

Sample Giving Social Media Gift 107