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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Fundraisers have other metrics available. And the only way to know is to test.”

Test 52
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

Practice 239
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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. .

Test 325
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly.

Support 103
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Online Fundraising Best Practices for Nonprofits. Today, nonprofits worldwide have access to online fundraising tools that could not have been imagined at the turn of the millennium, and current best practices are shaped by 20+ years of innovation and experimentation. 1) Implement Donation Page Best Practices.

Practice 339
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform. Despite the significant opportunity fundraising ads offer, getting started can be daunting.

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7 Ways to Get More Out of Your Online Fundraising Platform

Qgiv

How do you make the most of your new online fundraising platform? Once you’ve got the technology you need, it’s time to optimize your online fundraising for your nonprofit. That’s why it’s important to have an online fundraising platform that’s customizable and offers tools you need to get more of your supporters giving.