Neon CRM

OCTOBER 31, 2023

Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Ask for details you might be able to use later, like demographic information, how they first learned about you, why they decided to give, and how they want to communicate with you in the future. Asking about donor motivations.

Donor 98

Donor Strategy Nonprofit Phone 98

Cloud 4 Good

SEPTEMBER 13, 2022

To date, Pencils of Promise has built nearly 600 schools worldwide, and over 130K students are currently enrolled in those schools. Instead of doubling down on one singular channel or communication strategy, Pencils of Promise diversifies its engagement strategy to match the diversity of its constituency.

Technology 83

Technology New York City Donor New York 83

Qgiv

JANUARY 4, 2022

It’s also much easier to target and personalize your message to different demographics, making your marketing strategy for fundraising far more effective. Even better, email fundraising has the highest return on investment than any other marketing channel with a $40 return for every dollar spent. Student art show.

Raise 98

Raise Ideas Online Help 98

Cloud 4 Good

OCTOBER 18, 2022

Western Michigan University (WMU) is a large, public research-intensive university that has been helping students reach their potential through a pursuit of purpose since 1903. Around 20K students find that purpose each year across a range of undergraduate and graduate programs at WMU. Solidifying Student Success.

Michigan 115

Michigan Student University Knowledge Base 115

Cloud 4 Good

SEPTEMBER 29, 2022

Whatever the disruption, staff, faculty, and students will be called to support and uplift the institution’s mission. Shifts in how education institutions conduct business continually change how we define student success. The goal is to cast a wider net and reach the students who thought college wasn’t for them.

Student 87

Student Education Data Industry 87

Get Fully Funded

FEBRUARY 2, 2022

Relatable to the general audience — If your supporters are mostly working-class people, having your main character be a college student might not be the right course. Based on the robust donor data in your system, you can segment your donors into groups based on their support history, their demographics, and their support preferences.

Communication 52

Communication Strategy Storytelling Social Media 52

Get Fully Funded

JANUARY 30, 2022

Relatable to the general audience — If your supporters are mostly working-class people, having your main character be a college student might not be the right course. Based on the robust donor data in your system, you can segment your donors into groups based on their support history, their demographics, and their support preferences.

Communication 52

Communication Strategy Storytelling Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 19, 2015

And there is Jack Andraka , a high school student who got obsessed with finding a cure for cancer and created a test that can detect pancreatic cancer. Isadora Faber, 14-year-old Brazilian student who launched an online Classroom Diary on Facebook to discuss problems in her school, such as broken desks and bathrooms without toilet seats.

Social 50

Social Nigeria Student Cancer 50

NonProfit Hub

JULY 25, 2014

As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social media. Establish the right voice and really aim to connect with both students and alumni on social channels. Send to alumni and students with an email marketing campaign or direct mail piece.

Social Media 48

Social Media Education Media Social 48

Bloomerang

JUNE 1, 2022

As a rule of thumb, nonprofits should start preparing and building their year-end giving teams when students return to school for the fall semester, usually three to four months ahead of the campaign period. What were the demographics of our year-end donors? Was the fundraising total more or less than what we expected?

Guide 109

Guide Giving Nonprofit Metrics 109

Everyaction

APRIL 30, 2018

In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Effective management of major gifts relationships.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

In this blog series, we're focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Effective management of major gifts relationships.

University 40

University Practice Tech Mail 40

Connection Cafe

JULY 22, 2016

In college, I worked in the Alumni Giving office making cold calls to solicit donations from former students. At the time, I did not realize that the limited information given to me on each former student could have helped me establish a small personal connection. I wasn’t good at this job at all.

Marketing 20

Marketing Relationship Donor Arts 20

NonProfit Hub

JULY 25, 2014

As an institution built primarily for the Millennial demographic, higher education organizations need to go where those people are—social media. Establish the right voice and really aim to connect with both students and alumni on social channels. Send to alumni and students with an email marketing campaign or direct mail piece.

Social Media 40

Social Media Education Media Social 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

You can, however, engage in some poor man’s demographic and psychographic research. Just distill the message you want to test down to a Facebook ad, and then run that ad against various groups: married women over 40, students living in Washington and Oregon, Canadian kayakers and so forth. Imagining Supporters with User Stories.

Analysis 105

Analysis Audience Test China 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2008

While I was there, I got a tour, visited some classrooms, and talked to a few students. In one classroom, I queried the students about their social media use. study, because every day they interact with friends through multiple channels of communication ??? No surprise there. But, none used RSS readers or knew what they were.

RSS 50

RSS Twitter Digital Classroom 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

This is a big issue for teachers who don’t want to friend their students for obvious reasons. Geoff Livingston says it better : “Social media is entering a period where certain communities and demographics will migrate to some networks in favor of others. And that’s why it is critical to be strategic.

Google 121

Google Community Social Stumbleupon 121

NonProfit Hub

OCTOBER 16, 2015

The demographic profiles of these donors skewed younger, the vast majority being Millennials or Gen Y. And there is Jack Andraka , a high school student who got obsessed with finding a cure for cancer and created a test that can detect pancreatic cancer. Tips for Engaging Gen Z on Social and Mobile Channels.

Social 28

Social Nigeria Student Cancer 28

sgEngage

MAY 18, 2023

Enrollment management is a strategic process used by schools to attract and retain students while ensuring the institution’s financial stability and success. It involves using data to optimize recruitment, financial aid, academics, student life, and relationships with stakeholders. Roles and Responsibilities It takes a village!

Management 52

Management Student Demographics Retention 52

M+R

APRIL 6, 2021

Don’t just think about your list in terms of demographic differences. ICYMI: Takeaways from our Roundtable on lifting the Pell ban for incarcerated students. Use manual data tactics like cluster analyses to find opportunities to expand your targeting to audiences you might be otherwise missing. Test and verify what works best!

Audience 59

Audience Channel New York City Canada 59

Neon CRM

SEPTEMBER 25, 2023

This can be tough due to competition for members’ time, attention, and resources; changing demographics in a given industry; and evolving member expectations. Most associations serve a specific industry niche, but you should consider demographics, interests, and needs. It’s not an either/or proposition.

Associations 52

Associations Guide Structure Industry 52

Media Cause

JANUARY 18, 2022

Detailed Demographics: homing in on specific age groups, genders, household incomes, etc. . AFS-USA, a student exchange program that empowers people to become globally engaged citizens by delivering meaningful intercultural experiences, worked with Media Cause for their Fall 2021 Host Family Recruitment campaign. .

Google 52

Google Digital Marketing Images 52

Bloomerang

NOVEMBER 13, 2021

So, for example, if I provide an after-school program, I just use that a lot because I ran an after-school program for over a decade, but if I’m delivering academic programs, then I’m going to be looking at the number of students served. “We are serving X number of students right now.” And for a good reason.

Report 79

Report Measure Impact Process 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

While the primary goal is for students to learn about strategic use of networks and social media for international organizations, I will also be covering some practical career skills such as effective networking and self-directed professional learning (also called “Social Learning”).

Policy 103

Policy Social Media International News 103

Museum 2.0

APRIL 1, 2009

There are college students who cannot make it through the day without checking Facebook multiple times. The fastest growing demographics are over 35. I want a college student to feel like her week is not complete if she didn’t make it to the museum. But then, just in this last decade, the Web 2.0

Museum 20

Museum Conversation Columbus Local 20

Care2

AUGUST 7, 2007

While the exact demographic numbers are somewhat disputed , without a doubt the typical user is a young student. Were all battling with too many channels and too little time and money; and need just this kind of lens to pinpoint those to pursue.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

While the exact demographic numbers are somewhat disputed , without a doubt the typical user is a young student. Were all battling with too many channels and too little time and money; and need just this kind of lens to pinpoint those to pursue.

Causes 48

Causes Facebook Social Media Advocacy 48

Bloomerang

AUGUST 6, 2021

Jen Shang, PhD will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love. All my students are my favorite.

Video 111

Video Children Donor Survey 111

Pamela Grow

AUGUST 15, 2023

It allows organizations to break through the clutter of other communication channels and reach supporters directly, thus offering an exciting new opportunity for nonprofits of all sizes. In fact, studies show that text messages have a 99% open rate and 90% read rate within just three minutes of sending.

Strategy 52

Strategy Fundraising Registration Marketing 52

Pamela Grow

JANUARY 14, 2021

One of our long-time students wrote in: “We’re 74% of the way to our revenue budget and we’re not quite halfway through our fiscal year and are up 322% year over year (last year we raised almost $770K) How are we doing it? Getting your donors to give in multiple channels is a way to not only increase short-term revenue but long-term as well.

Culture 82

Culture Nonprofit Gift Donor 82