Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good.

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Social Media Channel Data Media 100

Nonprofit Tech for Good

JUNE 29, 2014

Many nonprofits are curious, but lack the resources necessary to create and manage yet another social network. Google+ is a visual social network. See the Sierra Club’s Google+ Page to view an example of an animated.GIF being used as a cover photo. Merge your YouTube Channel with your nonprofit’s Google+ Page.

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Google Practice YouTube Nonprofit 244

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention.

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Demographics Retention Donor Research 76

Allegiance Group

MAY 18, 2023

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

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Digital Practice Donor Strategy 52

NonProfit Hub

APRIL 17, 2024

For example, you can answer these questions: What communication platforms do these individuals use? For example, let’s say you create a persona for your younger supporters. For example, you could publish a short post to update your audience on how far you are from your $20,000 crowdfunding campaign goal.

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Practice Organization Nonprofit Content 36

Qgiv

JANUARY 8, 2024

For example, ChatGPT is easy to learn and use. Tapping into this demographic is going to be crucial for fundraising, and your organization will need innovative and tech-savvy approaches. Diversifying your fundraising channels can help you reach more donors by making giving convenient for them.

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Trend Raise Tools Tips 52

NTEN

APRIL 5, 2011

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. The changing demographics of the U.S. Map your network. Mapping your whole network is important.

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Demographics United States Baltimore California 87

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Your strategy will, of course, depend on your event goals, unique demographic, and other features of the event. .

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Marketing Virtual Sponsor Social Media 105

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Social media. Create social media posts based on your existing platforms.

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Game Marketing Change Tips 52

TechImpact

JULY 16, 2014

The answer lies in the way nonprofits are catering o the demands of its donor network. The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. These are all examples of ways you can contact your donors. Generation demographic.

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Donor Effective Fundraising Blackbaud 237

Media Cause

JANUARY 10, 2023

Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. For example, what activities do your supporters like to participate in? Considering marketing channels.

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Product Marketing Nonprofit Audience 52

sgEngage

MARCH 4, 2022

Since 2018, website donations have increased by 10%, beating out every other donation channel. . Social media and text donations saw the highest increase of usage in 2021 out of any other donation channel, showing that engagement from mobile devices should be a top priority. . Don’t be afraid to diversify your peer-to-peer efforts !

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Studies Experiment Giving Generation 86

ASU Lodestar Center

JUNE 1, 2022

For example, Barack Obama reaches over 100 million people with each tweet. The social network and the increasingly ubiquitous use of these technologies means the transformation of connecting with donors in the future will likely have to be done in some digital form during their development cycle. million alumni.

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Fundraising Analytics Analysis Nonprofit 98

sgEngage

MAY 27, 2021

For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention. Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area.

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Giving Retention Metrics Demographics 122

Nonprofits Source

JANUARY 17, 2024

Promote your event through multiple marketing channels. For example, you could feature event information on your website’s homepage, in your email newsletters, and on your social media. For example, the beginning of spring is associated with cleaning and tidying up to prepare for the rest of the year.

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Practice Marketing Fundraising Nonprofit 52

Get Fully Funded

JUNE 16, 2022

Additionally, to calculate ROI more broadly — for example, if you wanted to measure your ROI for an entire year — you would also need to factor in overhead costs, including office rent and utilities. . For example, if you spent $2,000 to run your campaign and earned $5,000 in revenue, your ROI would be 250% or 2.5X.

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AccelEvents

JULY 23, 2021

Especially in the increasingly digital world, live events and in-person events offer networking, grow social connections, and fuel community. . When done right, events are valuable and can be an extremely effective marketing channel. . Implemented as part of a broader marketing strategy, events can: Grow brand awareness.

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Marketing Strategy Guide Sponsor 119

TechImpact

JUNE 24, 2014

Facebook is one of the most important social media channels for almost every nonprofit in operation today. Whether to make us work harder, or make a little bit of extra cash , Facebook’s new algorithm has made the social network a pay to play model, making it difficult for nonprofits to penetrate their Likers’ news feeds.

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Facebook Meme Social Media News 142

Cloud 4 Good

SEPTEMBER 13, 2022

Instead of doubling down on one singular channel or communication strategy, Pencils of Promise diversifies its engagement strategy to match the diversity of its constituency. For example, Pencils of Promise will be hosting, for the first time in two years, its PoP Gala on October 20 at the Museum of the Moving Image in New York City.

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Technology New York City Donor New York 83

DipJar

JUNE 20, 2023

Nonprofit membership programs can help your organization raise money, build your network, and give members a louder voice in your organization or community. Member management software not only keeps track of your members, but also member demographics, preferences, and their history with your organization. Money management.

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FAQ Program Guide Arkansas 52

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. For example, if you would like to build awareness you might want to run a combination of Facebook and Programmatic Display ads. Understanding the demographics of each platform will take a bit of research. .

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Practice Audio Nonprofit Search 59

AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . If, for example, members of your target audience are interested in networking, they will need to see ample networking opportunities presented in your agenda. .

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Virtual Audience Technique Industry 98

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Humane Society of Pikes Peak’s TikTok is a great example of raising awareness of their organization and engaging with their community. Fundraising.

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Social Media Media Guide Social 52

Neon CRM

OCTOBER 31, 2023

The factors determining how engaged a donor is will vary from organization to organization, but engaged donors are typically the ones most responsive to your messages, most likely to attend events, the first to volunteer, and proud to share your mission within their networks. But that doesn’t mean analog channels aren’t valuable!

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Donor Strategy Nonprofit Phone 98

AccelEvents

JULY 7, 2021

Live events have been critical to the success of leaders in the tech sector , for example, and events are often considered as a solution to common conversion blocks. . This means that your marketing is still on-brand and clear across your delivery channels, and the messaging won’t confuse, distract, or mislead the audience. .

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Marketing Virtual Awareness Platform 97

Achieve

MARCH 2, 2022

For example, on your organization’s anniversary, set up an online donation form where donors can donate specific amounts based on significant dates related to your nonprofit, such as the anniversary of your organization’s founding. Segment your donors by using information like demographic data, interaction history, and past donations.

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Ideas Online Fundraising Social Media 59

DNL OmniMedia

OCTOBER 13, 2020

For example, by examining segments, you can: Ask for the ideal gift amount. Provide for certain giving channels. Use the right outreach method and channel. Well, let’s look at one example: Asking for the ideal gift amount. For example, this could cover: Peer-to-peer fundraisers. Demographics. Volunteers.

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Guide Donor Nonprofit Database 52

Bloomerang

SEPTEMBER 4, 2018

Do you know what acquisition channel or strategy has yielded you your best donors? For example, if your average donor has been on file for 5 years, gives an average of 3 gifts per year, with an average gift amount of $25 your average donor lifetime value is $375. Surveys provide information on: Who your donors are (demographics).

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Donor Tips Retention Files 52

Top Nonprofits

MARCH 12, 2021

For example, many nonprofits responded to the pandemic by shifting programs online, hosting virtual fundraisers, and having socially-distanced events. While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support. Appealing to Younger Donors.

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Trend Campaign Fundraising Mobile 98

Media Cause

OCTOBER 14, 2022

Demographic targeting: Targeting by age, gender, or household income. can be purchased programmatically, “programmatic advertising” typically refers to non-social network ads. . Search targeting : targeting based on what people have searched for, e.g., people who have searched for volunteer opportunities. View-through Conversions.

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Audio Search Audience Websites 52

DipJar

JUNE 20, 2023

According to GolfStatus , golf tournaments attract an affluent demographic that’s attractive to sponsors and has a propensity to give. A classic example is a black-tie affair, such as a gala or even a masquerade ball. These encourage your network of supporters to make generosity go viral. Online gaming. Crowdfunding campaigns.

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Ideas Fundraising Artist Nebraska 52

Cloud 4 Good

FEBRUARY 15, 2022

With this information in mind, we can help you envision just how Marketing Cloud can bring your constituent data together and automate your cross-channel communications to the right person at the right time – meeting them exactly where they are at in the constituent lifecycle. What tools are you equipping them with to make this easier? .

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Marketing Phase Nonprofit Gift 59

AccelEvents

SEPTEMBER 8, 2020

Utilizing multiple pre-event promotional live streams will help you speak to that target demographic and start fostering engagement. Sponsoring another conference, meeting, or networking event, whether it is in-person, hybrid, or virtual, is a great way to get your event brand out there and to generate brand awareness.

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Virtual Marketing Guide Stream 95

Qgiv

JUNE 10, 2022

With a unique energy and do-anything attitude, she understands that a community must network and join forces to create and grow successful businesses. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . If, for example, members of your target audience are interested in networking, they will need to see ample networking opportunities presented in your agenda. .

Virtual 52

Virtual Audience Technique Industry 52

Amy Sample Ward

OCTOBER 18, 2011

Beth Kanter compiled examples of the way organizations are using Facebook for specific purposes. This increased activity in a public channel is increasing search results on Google too. Ted Fickes’s guest post on the Care2 Frogloop blog explains how this new feature impacts the way nonprofits are sharing news and updates.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2016

SnapChat has been around for a few years, but I have not focused on it because as a babyboomer I’m not the target demographic. Snapcha t is a mobile app that lets users exchange text messages, photos and videos that disappear in 24 hours. For example, I noticed this in One Campaign’s Instagram Feed and started following them.

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Tutorial Hype Atlanta Social Media 50