Tech Soup

FEBRUARY 5, 2013

We're in the era of "big data." If you have the right data and you know how to use it, your organization can be unstoppable. There are almost an infinite number of ways that data can be used. What do you get when you combine your donor performance data with social engagement data? Powerhouse donors!

Data 62

Data Social Colorado Mail 62

NonProfit Hub

APRIL 17, 2024

There are advantages to writing both short and long-form posts: Short-form posts of around 300-500 words can be read quickly from a mobile device and they help deliver timely or urgent messages to your audience. CTA should lead to your mobile-friendly, streamlined, branded donation page. For example, your “Donate Now!” Google Ads.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. If you are a smaller organization, have a few people work together to keep the channels updated and have fun with it.

Social Media 189

Social Media Foundation Examples Media 189

DipJar

SEPTEMBER 12, 2022

Failing to clean up your data. Channel preference (social media vs. email). Gather past content from a specified time period and channel. Identify your distribution channels. Not all marketing channels will be right for your organization. Make your site mobile optimized. Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Everyaction

MAY 24, 2018

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Digital fundraisers are busier than ever, reaching more people through digital channels than ever before.

Benchmark 62

Benchmark Digital Trend Report 62

Achieve

JANUARY 18, 2023

Virtual nonprofit events have fewer overhead costs and can save your organization a lot of money in the long run, boosting your overall ROI. to store and manage donor data. Mobile bidding tools. To build your remote audience, leverage the following marketing channels: . According to. Live-streaming tools. Matching gift.

Virtual 97

Virtual Fundraising Nonprofit Hosting 97

Bloomerang

JUNE 14, 2021

Once people walked toward online channels; today consumers are running towards them. . How was the ROI? . Is your website mobile responsive? . As the fundraiser, it’s imperative you work closely with marketing and IT staff to ensure you’re always working from the best and most current data. Put Data Front and Center.

Digital 120

Digital Strategy Nonprofit Phase 120

NTEN

OCTOBER 19, 2012

Determined to embrace integrated, multichannel marketing, the nonprofit sector is increasingly shifting direct marketing budget to emerging channels of consumer solicitation, most notably mobile, social media, and online advertising. Perhaps the most blindly engaged channel used by nonprofits is online advertising.

Marketing 81

Marketing Online Demographics ROI 81

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

With a dedicated email deliverability expert on staff, EveryAction releases the nonprofit industry's primary data on Nonprofit Email Deliverability each year. #4. Custom reports offer a real-time picture of your supporters across all channels. Dig deeper by segmenting data by universe, timeframe, or source.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Make giving easy.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

Practice 339

Practice Online Fundraising Nonprofit 339

Connection Cafe

NOVEMBER 7, 2013

In a major study of more than 800 Canadian donors that we at hjc recently completed with Blackbaud , Edge Research , and Sea Change Strategies , two big trends stood out: mobile fundraising and crowdfunding. The increase in use of mobile devices has led us to a place where mobile fundraising can no longer be ignored.

Generation 35

Generation Mobile Trend Giving 35

Connection Cafe

NOVEMBER 7, 2013

So, to keep in mind all these factors and actually make right decisions, we had to search beyond our instincts and start gathering data to know where we are heading. There are tons of data hidden in the inner resources of your organization and you can collect them from all the people involved in your nonprofit. The effect?

Data 38

Data Management Nonprofit Survey 38

.orgSource

DECEMBER 11, 2023

A prospective member might check you out on mobile, go to the LMS to look at professional development opportunities, and then jump to the membership, the meetings site, or your store on the mobile app to find products. Increased ROI Advantages: Improved customer acquisition and retention. billion this year.

Tech 221

Tech Gartner Online Platform 221

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Care2

DECEMBER 28, 2010

Apps are fine, but nonprofits seriously need to invest in mobile versions of their sites. You don't have to translate your whole site, but be strategic about what content mobile browsers want, and what you want mobile browsers to see. Fundraising is all about channel integration. Second, data portability.

Game 75

Game Strategy Change Advocacy 75

Everyaction

APRIL 30, 2018

Additionally , major gifts software allows fundraisers to m onitor summary data on the total number of prospects in the pipeline, v iew total ask amounts, projected amounts and committed amounts, and v isualize pipeline data broken down by solicitor, allowing you to compare fundraisers' or gift officers' progress to goals.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Additionally , major gifts software allows fundraisers to m onitor summary data on the total number of prospects in the pipeline, v iew total ask amounts, projected amounts and committed amounts, and v isualize pipeline data broken down by solicitor, allowing you to compare fundraisers' or gift officers' progress to goals.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 23, 2018

To get the most benefit from your CRM, don’t just use it for traditional outbound fundraising methods; maximize your ROI by supplementing your Development program with modern tools like peer-to-peer fundraising. Track supporters' engagement across channels. Communicate constantly with mobile optimization and social media matching.

Effective 40

Effective Test Social Media Offline 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I thought I'd share how I look at my Facebook page data. It much easier to collect, analyze and take action with your data when you do a little bit each month or every other week. You should also be thinking about what to measure and an efficient method for collecting that data before you begin. You are all the experts here!

Social Media 113

Social Media Measure Action Media 113

Saleforce Nonprofit

FEBRUARY 14, 2022

Of those surveyed, 76% said they need to develop a data strategy for their organization while 79% expect to implement widespread usage of artificial intelligence (AI) technology in the next three years. Key features include the ability to: Capture and manage trusted data on a single platform. Increasing Marketing Investment ROI.

Data 98

Data Impact Help ROI 98

Qgiv

DECEMBER 15, 2021

We can try things and let the data speak for itself! . Mobile-friendliness matters. Make sure your donation page uses responsive design so you can connect with mobile donors the first time. . And it has the highest ROI (return on investment) of any other marketing channel! . Tech Can Help You Raise More .

Raise 52

Raise Money Donation Practice 52

Connection Cafe

JULY 26, 2011

We all know that multi-channel marketing isn’t new, but data on what exactly organizations are doing with it isn’t necessarily well documented. We wanted to look closely at the best practices organizations are taking within the world of multi-channel marketing. The process of proving ROI is complex.

Integration 32

Integration Marketing Org Channel 32

The Modern Nonprofit

JANUARY 16, 2024

They’re a social impact digital agency that leverages data and tech with a human approach, whether that’s data analysis, digital strategy, web development, or training. Their “Major Donor Experience”—a three-and-a-half day vision-casting weekend, boasts a 5:1 ROI and 74% conversion rate.

Platform 105

Platform Social Media NPO Grant 105

Connection Cafe

MARCH 11, 2014

Key Takeaways: How to gather data to evaluate your programs and show funders how you’re meeting your outcomes. Yet, properly evaluating your outcomes within your data is no easy task, no matter the size of your organization. The Proof is in the Program Evaluation: Applying the Idealware Program Evaluation Pyramid [#14NTCprogeval].

Time 41

Time Evaluation Social Media Blackbaud 41

Qgiv

JULY 12, 2021

Mobile Fundraising Statistics. Search ads had the best ROI (return on investment) for nonprofits using paid advertising, with an average ROI of $4.78. . The average ROI on social media ads was $1.05. . Mobile Fundraising Statistics. Approximately 26% of all online giving was processed on mobile devices.

Statistics 116

Statistics Raise Fundraising Social Media 116

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

APRIL 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To use this calculator simply enter the data from your organization. Environmental $2.59

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To use this calculator simply enter the data from your organization. Environmental $2.59

Advocacy 44

Advocacy Social Media email Online 44

Bloomerang

JUNE 20, 2023

The majority of giving forms are now optimized for mobile, allowing supporters to give via their mobile devices. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Supporters can hop on their computer or phone and give immediately at any time of the day.

Ideas 97

Ideas Guide Online Fundraising 97

Bloomerang

JANUARY 29, 2024

Features of membership software for nonprofits Membership management software unites all member data in one convenient location. By clearly articulating your membership tiers and benefits across multiple marketing channels, you can connect with potential new members who would be a good fit for your program. Custom fields.

Software 80

Software Tools Associations API 80

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Email is a critical channel. Idealware.org has reviews of many of these tools as well.

Social Media 34

Social Media Tools Online Advocacy 34

Bloomerang

JULY 20, 2023

The majority of giving forms are now optimized for mobile, allowing supporters to give via their mobile devices. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Supporters can hop on their computer or phone and give immediately at any time of the day.

Ideas 79

Ideas Online Fundraising Tips 79

Nonprofit Tech for Good

DECEMBER 9, 2022

Healthy nonprofits diversify revenue by tapping a variety of resource streams and funding channels. Fundraise more efficiently: A well-planned and executed peer-to-peer campaign can generate an incredible return on investment (ROI) and, as a cherry on top, demand less of your staff’s time to do so. Peer-to-Peer and Team Fundraising.

Fund 320

Fund Pledge Nonprofit Gift 320

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Data What kind of results are people seeing to date? per supporter.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The Data What kind of results are people seeing to date? per supporter.

Causes 48

Causes Facebook Social Media Advocacy 48