Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Monitor data and adjust your appeals. Determine your objectives.

Analytics 52

Analytics Data Giving Metrics 52

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169

Create Strategy Associations Registration 169

Whole Whale

JANUARY 28, 2023

Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? How do I track my Apple Podcasts and overall Subscribers?

Podcast 52

Podcast Measure Feeds Plugin 52

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. It can be near impossible to measure the success of a story if you haven’t first thought about what your desired outcomes are and drivers of success. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67

ROI Storytelling Measure Story 67

Achieve

OCTOBER 6, 2023

By collecting and analyzing key data points, you’ll be able to continually refine your strategy and stay at the forefront of social media fundraising. Let your data lead the way. Conversion Rate Once your organization has a bustling community of supporters on social media, how do you channel their enthusiasm into meaningful impact?

Social Media 52

Social Media Metrics North Carolina Media 52

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Your data security and anonymity are VERY IMPORTANT to us.

Benchmark 97

Benchmark Data Map Help 97

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

Data 69

Data Metrics Nonprofit Analysis 69

Amy Sample Ward

SEPTEMBER 20, 2013

. —– I love data as much as the next person. But, there’s more to being data-informed and more to what we should demand of our data, right? When it comes to focusing on the right data, I like to ask myself these two questions. Is data helpful if you aren’t using it?

Metrics 158

Metrics Impact Change NTEN 158

Forum One

JULY 13, 2022

Meaningful data is a tremendous asset to advocates, policymakers, and mission-driven organizations. Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories.

Story 65

Story Data Storytelling Lesson 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

Colleagues Zan McColloch-Lussier and Peter Drury managing the back channel, the Twitter was rich with almost 1,000 tweets and the hashtag #kantersea trended locally. Appreciate that @ ericstowe is keeping it real about outcomes! “Is measuring data about proving it or improving it?” 2 What is the metric to track.

Seattle 98

Seattle Measure Data Hosting 98

Neon CRM

NOVEMBER 17, 2023

We’ll also be sharing the important metrics you need to keep an eye on to measure your performance. This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission.

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Measure 96

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Be sure to tailor your messaging to each channel. To test or preview your campaign, consider doing a soft launch first.

Communication 98

Communication Campaign Channel Measure 98

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Start by digging into your customer data to better understand who they are. These measurements should align with your campaign’s goals. Create customer personas.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign.

Facebook 226

Facebook Fundraising ROI Virginia 226

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” Lucy Bernholz, “ Data-first Philanthropy.” Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” ” Lucy Bernholz, “ Data-first Philanthropy.”

Social Media 100

Social Media Channel Data Media 100

Bloomerang

MAY 22, 2024

Measurable results Another significant advantage of incorporating fundraising technology into digital storytelling is the ability to track and measure the impact of storytelling efforts in real-time.

Storytelling 82

Storytelling Digital Integration Blended 82

Nonprofit Tech for Good

APRIL 23, 2019

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Does it have pre-built dashboards with nonprofit metrics that are important for each persona at your organization and important for board members. Are you able to measure outcomes that directly relate to your cause?

Metrics 261

Metrics Nonprofit Profile Platform 261

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. Nor am I convinced we’ll have the bandwidth to use the tools or this data. . In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction.

Analytics 112

Analytics Digital Tools Measure 112

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. How do you measure engagement?

Measure 98

Measure NTEN Social Media Metrics 98

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 101

Metrics Social Media Media Social 101

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Why is Social Media Data Important? Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media.

Metrics 77

Metrics Social Media Media Social 77

M+R

NOVEMBER 28, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. Your data security and anonymity are VERY IMPORTANT to us.

Benchmark 76

Benchmark Studies Analysis Trend 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. That in turns drives my measurement strategy.

Social Media 113

Social Media Measure Action Media 113

Nonprofits Source

FEBRUARY 22, 2024

Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Keep an eye on the following metrics for your site: Web traffic. Keep that in mind as well as you continue to build your site. Traffic sources. Traffic sources.

WordPress 52

WordPress Content Strategy Create 52

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Measure 52

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Your data security and anonymity are VERY IMPORTANT to us.

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

M+R

JUNE 10, 2021

If open rates from a significant portion of email list subscribers are unreliable, then that data point is unreliable. The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. What will this change? Let us know on social @mrcampaigns!

Rate 122

Rate email Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50

Measure Impact Program San Francisco 50

Saleforce Nonprofit

JULY 22, 2021

How rigorous or complex should the analysis of impact data be? Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. Impact management helps nonprofit teams collect and use impact data to make informed decisions about their programs.

Impact 120

Impact Management Organization Evaluation 120

sgEngage

JULY 15, 2023

Donor relation management is the process by which organizations organize donor data and maintain donor relationships to support a long-term donor infrastructure. Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan.

Management 52

Management Donor Blackbaud Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

It is from the recent workshop that NTEN and NPower in Charlotte, NC to help participants understand the power of data to drive decision-making for nonprofits. It’s a topic that NTEN’s executive director, Holly Ross, has covered with this must-read post: “ Four Ways Nonprofits Can Increase Their Impact With Data.”.

Results 95

Results Data Charlotte Measure 95

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Campaign Money Online 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. The Evolutionary Stages of A Data-Driven Culture.

Culture 115

Culture Data Measure Social Media 115

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Making the switch is vital — if you’re still using the old version, your data is no longer being tracked. You’ll be pulling in rich data in no time! However, GA4 does need to collect about four weeks of data before this function can begin.

Analytics 52

Analytics Google Fundraising Track 52