Media Cause

JUNE 22, 2021

Why leveraging different calls-to-action actually deepens relationships with your constituents and supporters. Over the last year, we’ve seen this perfect pairing pay high dividends in our work with Pathfinder International, a 501(c)(3) non-profit that focuses on global reproductive health. Advocates aren’t donors. Action Center.

Advocacy 101

Advocacy Digital Fundraising Global 101

Saleforce Nonprofit

SEPTEMBER 16, 2021

Say Hello to Salesforce+ — The Netflix of Biz Content. As you might’ve guessed, Salesforce+ will serve as our host platform for all Dreamforce 2021 digital content! It will consist of four channels covering every role, industry, and topic, plus over 100 additional hours of on-demand content. Our movement begins now.

San Diego 90

San Diego Philanthropy Education Global 90

Nonprofit Tech for Good

APRIL 12, 2019

These can be very different. What creates more awareness and connects you to people who share your mission is expert content. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them.

St. Louis 246

St. Louis Headline Search Google 246

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

That’s why I have developed the “Crawl, Walk, Run, Fly” maturity of practice framework into a benchmarking tool – so it can quantify the level of maturity of one 13 different practices in the areas of: culture, capacity, measurement, monitoring, engagement, content, and network building. By: Rebecca Shore.

Benchmark 103

Benchmark Social Media Global Project 103

Saleforce Nonprofit

JANUARY 19, 2022

Many organisations invest in creating compelling content to inspire supporters to give. Nearly eight in 10 people globally use contactless payment methods for everyday purchases. According to the Global Trends in Giving Report , 55% of donors worldwide prefer to give online using a credit or debit card. Source: NextAfter.

Support 98

Support Online Conservancy Test 98

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

Practice 341

Practice Online Fundraising Nonprofit 341

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

AccelEvents

JANUARY 13, 2021

With a live video, live audio, and even live comments, your online attendees will see your brand in a different light. Live streaming is when you upload live, unedited video content online. You might also consider hosting a live stream at different times and days so that global audiences can attend with minimal hassle. .

Stream 88

Stream Audio Script Virtual 88

Forum One

JANUARY 13, 2022

Without program teams, the communications team doesn’t have the content they need to share the stories of their work on the ground. Create Feedback Channels. By understanding each others’ requirements, goals, and pain points, teams can see themselves as a truly global team, working together to drive change. Create Alignment.

Collaboration 74

Collaboration Digital Strategy Team 74

Forum One

JANUARY 19, 2023

Think beyond “your website” Your digital ecosystem —which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms—is the entry point through which your target audiences experience your organization. What elements will you be personalizing and where will they occur?

Websites 61

Websites Change Management Digital Government 61

Candid

AUGUST 2, 2022

Use multiple communication channels to get the word out about your fundraiser. Consider where your audience spends the most amount of time — whether that’s Facebook, Instagram, Twitter, or somewhere else — and develop engaging content on your chosen platform(s). .

Lesson 102

Lesson Learning Nonprofit Paypal 102

Forum One

JUNE 29, 2021

As you dig into your nonprofit’s 2021 annual report planning process, here’s some inspiration from three different mission-driven organizations who’ve each taken slightly different and highly-effective approaches. To boot, the PDF version of the report recently won a 2021 Vega Awards Winner for Branded Content. Girls Who Code.

Report 66

Report Online PDF Nonprofit 66

Bloomerang

NOVEMBER 12, 2021

To get a better grasp on this, let’s look at the different types of analytics and what they measure. Schedule your marketing communications by looking at the times your donors and supporters are engaging with your communication channels and materials; then use the insights you’ve gained to influence future actions. You can’t rush it.

Analytics 111

Analytics Digital Tools Measure 111

Tech Soup

DECEMBER 14, 2012

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. What is content curation and why should your organization try it? What's the difference between an organization that uses social media and a social organization ?

Social Media 59

Social Media Global Network Media 59

Saleforce Nonprofit

JULY 22, 2021

They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities. Moreover, funders, evaluators, and program managers can have different goals related to programs’ implementations. As illustrated below, the process is never finished. About the Author. Mélodie Kinet.

Impact 120

Impact Management Organization Evaluation 120

Forum One

JUNE 29, 2022

Without program teams, the communications team doesn’t have the content they need to share the stories of their work on the ground. Create feedback channels. By understanding each other’s requirements, goals, and pain points, teams can see themselves as a truly global team, working together to drive change. Create alignment.

Collaboration 46

Collaboration Digital Strategy Team 46

AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . GE’s Healthyimagination campaign, for example, was to promote global solutions for healthcare problems. . The event was set up like a movie set with three different healthcare environments as ‘sets’.

Virtual 97

Virtual Marketing Sponsor Goal 97

AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . Thinking about a global audience does not necessarily mean expanding your niche. Early bird tickets, general admission, and VIP tickets are a great place to start. .

Virtual 98

Virtual Audience Technique Industry 98

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

JUNE 23, 2020

Without the need for travel, a virtual trade show can reach a wider, potentially global, audience. This information can be used in the future to provide more valuable content, improve marketing strategies, and appeal to the right sponsors. From there, attendees can travel to different parts of the trade show. Larger Audience.

Virtual 84

Virtual Guide Registration Sponsor 84

NonProfit Hub

APRIL 24, 2015

One of the biggest questions when curating social media content is “What the heck should we be posting and how often?”. Content guidelines such as the 80/20 Rule or the Rule of Thirds are great aids for helping decide how to keep your content diverse and engage followers. Appreciation. Appreciation.

Content 28

Content Generation Causes Advocacy 28

AccelEvents

JANUARY 13, 2021

With a live video, live audio, and even live comments, your online attendees will see your brand in a different light. Live streaming is when you upload live, unedited video content online. You might also consider hosting a live stream at different times and days so that global audiences can attend with minimal hassle. .

Stream 52

Stream Audio Script Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2013

The UN highlights a different theme for International Women’s Day. The support goes to four different, but complementary campaigns or organizations that support women. It would be interesting to learn more about their measurement framework and results, but for now – Happy International Women’s Day.

International 99

International History Celebrate Global 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. Content is king. It is also important to learn how to experiment telling your story in new and emerging channels. I showed examples of how charity:water shares the story across different platforms and how it supports their fundraising. A multi-screen world.

Learning 86

Learning Donor Online Fundraising 86

Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Local businesses that pitch in to make a difference. Giving Tuesday 2021 is right around the corner.

Question 268

Question Giving Sponsor Nonprofit 268

Tech Soup

DECEMBER 14, 2012

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. What is content curation and why should your organization try it? What's the difference between an organization that uses social media and a social organization ?

Social Media 36

Social Media Global Network Media 36

Twenti - Digital Marketing For Nonprofits

MAY 11, 2020

Influencers: global word of mouth marketing. You may have people already promoting your nonprofit (known as brand advocates) online but this is slightly different. On their social media channels, influencers will share their experience of your nonprofit, promote your work and cause and encourage their fan base to donate.

Influence 52

Influence Marketing Fundraising Social Media 52

Forum One

SEPTEMBER 7, 2021

Your digital ecosystem , which encompasses all of your digital properties, including your website(s), engagement channels, and technical support platforms, allows for a number of entry points through which your target audiences think and feel about your organization. What elements will you be personalizing and where will they occur?

Websites 58

Websites Strategy Change Management Digital 58

Bloomerang

SEPTEMBER 27, 2023

This day of global giving has grown into an impressive movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. The best time to gather important data to build your different donor segments is when your supporters give. According to GivingTuesday , the average online gift was $107, and $3.1

Gift 106

Gift Celebrate Goal Donor 106

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. With a large staff producing and marketing content, they also wanted a way to capture data for ongoing feedback to improve their content. Tracking for Impact and Learning.

Design 99

Design Marketing Metrics Measure 99

AccelEvents

JUNE 17, 2020

The platform should enable several different payment options to satisfy the needs of most potential attendees. Virtual attendees will have a lot of different things competing for their attention. Use the data collected at registration to offer personalized content suggestions. Easy Access to Additional Content.

Virtual 52

Virtual Platform Experiment Registration 52

AccelEvents

JUNE 17, 2020

The platform should enable several different payment options to satisfy the needs of most potential attendees. Virtual attendees will have a lot of different things competing for their attention. Use the data collected at registration to offer personalized content suggestions. Easy Access to Additional Content.

Virtual 52

Virtual Platform Experiment Registration 52

The Modern Nonprofit

MARCH 2, 2021

They have seen enough to know the difference between commercial appeals and personalized asks. As a whole, this group is poised to make up 75% of the global workforce by 2025. Once they get there, you’ll want to make sure your content looks good and is easy to use. They hate ads and value authenticity. They are cause-oriented.

Causes 124

Causes Support Volunteer Generation 124

AccelEvents

SEPTEMBER 11, 2020

These sorts of asks are a little different from what virtual events typically ask of the event team and the audience. . GE’s Healthyimagination campaign, for example, was to promote global solutions for healthcare problems. . The event was set up like a movie set with three different healthcare environments as ‘sets’.

Virtual 52

Virtual Marketing Sponsor Goal 52

AccelEvents

SEPTEMBER 1, 2020

If you are hoping to target a specific industry, for example, you need to develop content that will be both valuable and meaningful to individuals in that industry. . Thinking about a global audience does not necessarily mean expanding your niche. Early bird tickets, general admission, and VIP tickets are a great place to start. .

Virtual 52

Virtual Audience Technique Industry 52

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. We track ROI by looking at a couple of different factors – first we see how much revenue is generated from sites like Facebook Causes, Crowdrise , Social Vibe , etc. Please summarize your ROI.

Social Media 205

Social Media Conservancy Interview Media 205

AccelEvents

JUNE 23, 2020

Without the need for travel, a virtual trade show can reach a wider, potentially global, audience. This information can be used in the future to provide more valuable content, improve marketing strategies, and appeal to the right sponsors. From there, attendees can travel to different parts of the trade show. Larger Audience.

Virtual 52

Virtual Guide Registration Sponsor 52