TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. 50% of the ROI of a pin can happens after 2.5 And for good reason, too.

Stats 226

Stats Content Marketing Change 226

Association Analytics

SEPTEMBER 27, 2023

Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. That’s the power of analytics.”

Analytics 169

Analytics Analysis ROI Associations 169

Nimble AMS

DECEMBER 3, 2023

Not only can you save staff time, but you can boost your ROI by freeing staff to work on higher-value projects. Lack of change management Is your association hoping to grow in the New Year? Growth can be a challenge for any organization, but to advance your goals in 2024, you must be open to change.

Associations 130

Associations ROI Retention Software 130

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246

Marketing Analysis ROI Picture 246

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 2) Nonprofits are consistently kept in the dark and left guessing when it comes to Facebook upgrades and changes in the toolset. Those sites let users know in advance when changes are coming. 3) Facebook ROI is limited and often over-rated.

ROI 251

ROI Integration Question Facebook 251

Nonprofit Tech for Good

MARCH 3, 2022

Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. You will then be sent an invoice for $30. Once paid, you will be given access to the recording and the notes.

Social Media 246

Social Media Practice Media Social 246

Nonprofit Tech for Good

FEBRUARY 2, 2024

Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. Having the ability to pivot or make changes up until the last minute eases a great deal of stress, for both nonprofit event organizers and sponsors.

Sponsor 299

Sponsor Digital Channel Nonprofit 299

Association Analytics

MAY 4, 2023

Many people have good ideas, but using analytics to test the ideas, improve upon them and prove ROI on their efforts will set you apart! Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results.

Analytics 321

Analytics Skills Knowledge Associations 321

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

ROI 52

ROI Analytics Data Help 52

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific). So, how do we measure those items?

ROI 135

ROI Case Study Metrics Student 135

Nonprofit Tech for Good

JULY 31, 2020

These types of changes can help you nail down an excellent fundraising strategy moving forward. Fundraising software, like DonorPerfect, can help you track these figures making it easy to determine your return on investment (ROI). As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

Goal 300

Goal Fundraising Pledge ROI 300

Nonprofit Tech for Good

JUNE 17, 2020

Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. This is the second of three webinars in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits.

Social Media 294

Social Media Practice United Kingdom Belgium 294

sgEngage

MARCH 15, 2024

By applying these helpful ways to measure and optimize nonprofit performance, you can drive positive change for your organization. There are short-term outcomes (cleaner beaches, better access to childcare); intermediate outcomes (boosting awareness, changing policies); and long-term outcomes (preserving the environment, improving society).

Measure 91

Measure Help Analysis Metrics 91

.orgSource

APRIL 1, 2024

Martech changes overnight. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Too often plans are reviewed at a staff meeting with little to no explanation about what the various objectives mean for distinct functional areas and how they connect to each other.”

Trend 221

Trend Influence Taxonomy Associations 221

Greater Giving

DECEMBER 19, 2022

Fundraising ROI (Return on Investment). Calculating ROI can tell you how worthwhile each event is—and other key event metrics can tell you how to improve it in the future. Calculating ROI can tell you how worthwhile each event is—and other key event metrics can tell you how to improve it in the future. Cost-to-Revenue Ratio.

Metrics 98

Metrics Ratio ROI Sponsor 98

.orgSource

SEPTEMBER 19, 2023

Back in 2017, we could see that business was changing. Kimberly Pendo AI is rapidly changing the world, and the non-profit sector is no exception. Kimberly will explore these complex and evolving ethical and legal issues and the importance of developing policies and regulations that address this changing landscape. Kimberly A.

Sponsor 221

Sponsor Associations North America Law 221

Nonprofit Tech for Good

OCTOBER 30, 2021

The reality is that skipping or neglecting the discovery phase is the most common cause of budget and timeline overruns, low adoption and ROI, and misalignment to people and processes. Is a process or culture change also needed for the solution to work? They will thank you for it by owning the change and driving a positive outcome.

Tech 274

Tech Project Phase Adopt 274

Nonprofit Tech for Good

DECEMBER 13, 2009

Scheduled to occur sometime between late 2009 and early 2010, some major changes are coming to Facebook Fan Pages. My first instinct is that the changes below are going to significantly impact nonprofits, and in some cases, not in a good way. Do you think these changes could help small nonprofits in the long run?

Facebook 276

Facebook Change Feeds API 276

Nonprofit Tech for Good

MAY 16, 2019

Social media is in a constant state of change and without regular education in emerging trends, your nonprofit could be wasting valuable time and resources implementing outdated best practices. Time: 1pm EDT / 10am PDT. Presented by: Heather Mansfield of Nonprofit Tech for Good. Fundraiser for: Wildlife SOS (Donation Optional).

Social Media 276

Social Media United Kingdom Trend Free 276

.orgSource

AUGUST 28, 2023

Do the Research Favorite playlists change quickly. These days favorite playlists change quickly! Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. Watch what is trending online. I hope I’m preaching to the choir.

YouTube 221

YouTube Industry Leadership Podcast 221

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. Don't change the "Campaign Name" across mediums; use "Campaign Content" to differentiate between ad versions. We found that each new subscriber cost: $2.12 from Facebook.

ROI 91

ROI Linkedin Online Analytics 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2011

Engage Media's Theory of Change. I’ve been mulling over the “Social Media ROI&# concept and how it doesn’t necessarily work for nonprofits, especially when it applied as a litmus test to see if there are financial outcomes — cost reductions or increased revenue. Why Use A Theory of Change.

Social Media 101

Social Media Change Media Social 101

Nonprofit Tech for Good

APRIL 15, 2012

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed. Date: Wednesday, June 6, 2012. Time: 1pm-2:30 EDT. Cost: Free.

Social Media 273

Social Media Hype Free Media 273

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The key, though, is doing it in a way that delivers maximum ROI. Return on Ad Spend (ROAS) measures ROI.

Facebook 245

Facebook Fundraising ROI Virginia 245

Givinga

JANUARY 29, 2019

The change is driven by employees and customers asking for more from corporate giving programs. In this article, we’ll look at some of these changing market demands. Modern platforms and services have to change to help companies adapt their programs to meet additional demands. Not only that, but the market is expanding.

Software 49

Software Marketing Change Platform 49

Nimble AMS

APRIL 9, 2020

The business case presents your proposal for change. What you need to do is present to the board a case for change. Is the association making process/organizational changes or an update to its website or other critical system? Step 2: Discuss the difference between ROI and TCO. The ROI belongs in the first meeting.

Business 78

Business Software Build ROI 78

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

Last week’s case study about how the Students for Free Tibet vets participation generated some great responses and advice in the comments from Wendy Harman , Red Cross and Stacey Monk , Epic Change, both veterans of online fundraising and voting contests. The first question is whether you have a reasonable change of winning.

Contest 98

Contest ROI Online Fundraising 98

NTEN

MAY 18, 2011

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. We can also determine success from staff approval.

ROI 65

ROI Survey Attention Tech 65

Nimble AMS

FEBRUARY 24, 2023

To make changes, consider publishing any relevant feedback in member communications or sharing survey results in member town halls. To learn more ways to improve your association’s events, watch our on-demand webinar today: For the love of events ROI. Ask your employees to share their experiences at the event too. Ready to learn more?

Survey 140

Survey Associations Action Strategy 140

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59

Raise Campaign Money Online 59

Nonprofit Tech for Good

JUNE 21, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. Time: 2-3:30pm :: Honolulu (Wednesday, September 26).

Social Media 244

Social Media Honolulu San Francisco Singapore 244

Care2

SEPTEMBER 21, 2010

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. The Philosophy and Definition of ROI. Beth's four 'I' terms are a contextual lens through which to look at social media ROI.

ROI 57

ROI Social Media Metrics Strategy 57

Nonprofit Tech for Good

JUNE 12, 2012

Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. Time: 8-9:30am :: New York, Toronto.

Social Media 237

Social Media Free Media Hype 237

Greater Giving

JANUARY 12, 2023

That’s why having a good grasp of your Event Budget and ROI (Return on Investment) matters so much for your fundraiser. This gives flexibility so that changes can be made if necessary. Use Your Event Budget for ROI measures. Whatever it is, you should have specific ROI measures in place for each goal.

Create 75

Create ROI Pledge Measure 75

Amy Sample Ward

JANUARY 18, 2010

Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. Look at this way: ROI asks how many Facebook fans you have; ROE asks how many people are “liking,&# commenting and sharing your Facebook content. Tags: community engagement mlkday roe roi. Then or now.

Community 179

Community ROI Facebook Evaluation 179

Forum One

MARCH 12, 2024

We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? There is a scary elephant in the room: efficiencies can also mean a team can do more with fewer people, but resisting change isn’t the way to approach this.

Social Media 80

Social Media Images Video Media 80