Achieve

MAY 24, 2024

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

Retention 52

Retention Rate Donor Campaign 52

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

email 126

email Fundraising Sound Sample 126

M+R

DECEMBER 8, 2023

” It’s a normal, manageable change—but still one we need to be ready for. As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. What exactly is changing?

Track 104

Track Digital Change Fundraising 104

Byte Technology

DECEMBER 22, 2015

We’ve all experienced that seemingly endless barrage of emails in our inbox with catchy subject lines promising myriad wonderful opportunities from cheap and exotic vacations to deep discounts on must-have products to offers for reversing hair loss and improving your love life.

Rate 100

Rate Mind Game Open 100

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.

email 98

email Giving Template Gift 98

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? Automated email services for nonprofits are unsung heroes in achieving just that. Automated email services for nonprofits are unsung heroes in achieving just that. Why Automated Email Marketing?

email 52

email Service Marketing Metrics 52

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

Rate 84

Rate Donor Mail Files 84

NetWits

MAY 31, 2012

If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. Wrapped up in all that is the issue of sending too many emails. But with average nonprofit open rates at 13% and click-through rates at 2.1% Perhaps creating one email was difficult enough.

Rate 172

Rate Technique email Open 172

Classy

JULY 30, 2021

He highlights the importance of email marketing, lead generation, outreach campaigns, customer profiling, and acquisition to maximize ROI for all businesses. When launching an email campaign to raise funds, it is imperative to perfect the copy, segment your email lists, fine-tune the graphic assets, and more. Be Personal.

Sample 121

Sample email Campaign Fundraising 121

CauseVox

MAY 9, 2023

As a result, you’ve probably found yourself needing to write informative and engaging emails to connect with your community with limited time and manpower. With Open AI’s ChatGPT , nonprofits can generate high-quality emails in a fraction of the time it would usually take to write them. What is ChatGPT?

Examples 84

Examples email Communication Language 84

Neon CRM

JUNE 9, 2023

Membership retention rates for nonprofits vary widely. If you want to improve your membership retention rates, you need to nurture and build your member relationships consistently. What’s Affecting Your Membership Retention Rate? Your membership retention rate is the percentage of people who renew their memberships each year.

Retention 52

Retention Rate Associations Literacy 52

See3

SEPTEMBER 25, 2015

We stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it. In fact, we saw our open rates soar to 50 percent. Here's what we changed to connect with a stronger, more engaged email audience.

Rate 40

Rate Open email Change 40

DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! For instance, a school fundraiser might find that their email campaign brought in a record number of new attendees. Email marketing. Demographics.

Game 52

Game Marketing Change Tips 52

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. Unsubscribe rates did not change much.

Benchmark 84

Benchmark Blackbaud Report Online 84

Candid

FEBRUARY 27, 2024

One way to serve your clients more effectively is to gather feedback from participants, then use what you learn to improve services and support organizational change initiatives. To collect a representative sample, we recommend administering surveys using multiple methods—in person, via text, by email, etc.—and

Rate 119

Rate Survey Nonprofit Sample 119

Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling. Create a compelling and profound brand narrative that tells your unique story of transformative change.

Storytelling 227

Storytelling Action Roles Hunger 227

Cloud 4 Good

MAY 5, 2022

All of us have experienced it: an inundation of emails that leaves us with email fatigue, prompting us to unsubscribe from a mailing list. An Email Preference Center (EPC) can contribute greatly to ensuring your prospects continue to receive the content they want from you, without bombarding them with unwanted communications.

email 82

email Marketing Communication Template 82

Pamela Grow

JANUARY 18, 2021

Sarah writes: Our organization is overdue for creating a welcome email to send after someone joins our mailing list. Right now it’s just the standard message that comes with our email service provider (ConstantContact). that I don’t have the time to change it up regularly. Welcome emails have a 91.43% open rate.

email 78

email Lesson Rate Policy 78

Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. For emails, your donate button should be eye-catching with short and clear text. About the Author.

Campaign 325

Campaign Tips Fundraising Mail 325

TechImpact

OCTOBER 2, 2014

According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%. YouTube has the highest engagement rate, and the lowest bounce rate.

Stats 226

Stats Content Marketing Change 226

Connection Cafe

OCTOBER 1, 2019

The days of the “wild west” when it comes to mass email marketing, where anyone can employ mass email to send an email message to any email address, if it existed, and it was delivered, have come to an end. Today, email is about engagement and not quantity. Today, email is about engagement and not quantity.

Rate 37

Rate email Spam gMail 37

Pamela Grow

OCTOBER 16, 2023

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of. This change aims to simplify the process for recipients and discourage unwanted emails.

gMail 52

gMail Awareness Spam Rate 52

Get Fully Funded

AUGUST 24, 2021

Email is a powerful marketing tool, but to get results you need to learn how to write fundraising emails that connect emotionally and inspire people to give. That means you can’t throw just anything in an email, push “send,” and expect thousands of dollars to pour in. You can be their hero and change their life.”.

Results 122

Results email Fundraising Story 122

Roundtree

FEBRUARY 23, 2022

6 Ways to Improve Your Donor Emails. Email remains one of the most important channels of communication. How can your organization send donor emails that improve open and click rates? #1: Focus every email around one topic: pick one program, event, or need. In your emails, be as specific as possible.

email 52

email Donor Denver Spam 52

Bloomerang

OCTOBER 13, 2023

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. The subject lines of your GivingTuesday emails are incredibly important. Email subject line checklist Use this checklist to create the best GivingTuesday subject lines. Follow them closely. How important?

Rate 104

Rate email Attention Open 104

M+R

MAY 31, 2022

that thing Apple is doing to email that’s going to change everything.” There was a lot of speculation about how it would affect email, ranging from laid back to predictions of doomsday. Burn down email and move into a bunker?). We saw some of the impacts of these changes in this year’s Benchmarks. Apple MPP, a.k.a.

Mail 107

Mail Spam Rate email 107

Forum One

JULY 8, 2021

People are unique individuals, so it’s important that your email personalization matches their uniqueness. Email personalization helps ensure your emails stand out as relevant and worth engaging with. Email marketing isn’t new for mission-driven organizations, but more recently it has become a more critical piece.

Personal 53

Personal email Tips Audience 53

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. At the end of the day though, making small changes to your forms or calls-to-action can drive big gains. By increasing your conversion rate to 1.5% 3) Engagement.

Metrics 303

Metrics Digital Marketing Retention 303

Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

email 52

email Guide Newsletter Rate 52

M+R

DECEMBER 1, 2021

This is the first in a series of posts about ways you can prepare your organization for the upcoming changes in the 2022 election cycle. 2022 Changes: What’s Happening and What to Do About It. With the recent changes, some carriers may begin imposing fines on organizations that send to non-opted-in lists, such as voter file supporters.

Change 83

Change Digital Phone Campaign 83

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

email 100

email Spam Money Fundraising 100

CauseVox

AUGUST 18, 2022

Cylinda’s story aligns with why Rob Wu and Jeff Chang co-founded CauseVox in the first place. Grow Your Email List. It may sound strange but Cylinda and many other nonprofit professionals swear by it: the #1 fundraising hack is to grow your email list. A great way to grow your email list is through social media.

Storytelling 73

Storytelling International email Service 73

Whole Whale

AUGUST 19, 2021

This pressure leads many to want to see if there are new tactics or shortcuts that can be taken like buying/renting an email list. Full disclosure, I have purchased and used email lists in the distant past and have NEVER seen any ROI from the tactic. Hopefully, this article will map out the pros and cons of email list purchasing.

email 96

email Spam Linkedin Relationship 96

NetWits

NOVEMBER 11, 2010

30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. I had the chance to review a few email marketing campaigns today.

email 212

email Profit Registration Review 212

NetWits

FEBRUARY 7, 2012

. — Did you know that nearly 90 million Americans use their phone to read email ? ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. 14 of the 15 messages with the mobile template performed better, by an average of 2 percentage points of open rate. (So,

Template 167

Template Mobile email San Francisco 167

Nonprofit Tech for Good

SEPTEMBER 6, 2016

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet. It was the final presentation of the website design and email marketing webinar. billion by 2020.

Design 100

Design email Websites Practice 100