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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. How can your organization apply this?

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

Auctions are a popular event for nonprofits to put on their fundraising calendars , whether hosted as a standalone affair or part of a larger function, such as a charity gala. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

According to Charity Navigator, online giving increased 23 percent in 2017 and monthly online giving grew 40 percent. Change those random letters and numbers to your keywords (special-education1, special-education2, etc.) Use the “mullet” philosophy when writing website and blog headlines.

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Donor Fatigue | It’s Not Your Donors, it’s YOU

Pamela Grow

Articles with headlines like The Reality of Donor Fatigue and Strategies to Overcome It. When we contribute to charity or extend a helping hand, our brains respond with a burst of positivity. Help them visualize the change they’re helping to bring about. I see crap like this every day. On LinkedIn. In my inbox. Truth bomb.

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

For fundraising initiatives that require a little more love – like charity auctions and virtual events – below is a list of ten powerful fundraising ideas to help you pave your new-and-improved path. Connect your mission to headlines donors care about. Start crowdfunding with birthday fundraisers. It pays to pay attention.

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How to Audit An AdWords Campaign

Media Cause

Consider creating a budget pacing document and updating throughout the week as you optimize your campaign—allowing you to make changes to the daily budgets so your campaign stays on track. Pro Tip: If your campaign is continuing to underspend, it could be a sign that you need to make changes to your campaign (e.g. more on that below.

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