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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

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If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. These are tips to help them make the journey toward collaboration. Communicators are often on the front lines of coming trends and can spot challenges in the making.

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Culture, Community, and Technology—A Successful 2022 Convergence

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With the introduction of culture to a digital environment, we saw interpersonal dynamics in a new light.orgCommunity , our professional development and networking organization, was thrilled to host two in-person events that brought people together to explore those themes and discuss significant issues that emerged from our post-pandemic experience.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. These are tips to help them make the journey toward collaboration. Integrate Strategy There are plenty of incentives for collaboration.

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Build a Mission-Worthy Team

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Hiring for fit is more challenging. There are role-playing exercises, and the final activity is a cultural fit session. It’s helpful to outline cultural norms and values in the job description. You have to understand the characteristics of work in your culture. This process ensures that we hire the right people.”

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

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Trust isn’t a challenge that is currently top of mind for association leaders. Trust and Culture Trust and culture are deeply intertwined. From the beginning of her tenure at ENA, Nancy has made building a positive culture a priority. Nancy MacRae, MS, CAE, ENA, describes the relationship between trust and culture.

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Leadership’s Biggest Perk—Giving Others a Boost

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Be Intentional What can we do to facilitate more deliberate mentoring relationships? Introducing coaching into your culture is a good way to begin. Winton also notes that this skill-based, collaborative model is the way millennials prefer to work. Awareness of where communication may be challenging. The success is shared.

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

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Remote work is challenging teams. Initiatives are undermined by silos, turf wars, and poor collaboration. At Zappos, this arrangement is designed to reflect the company’s values and culture. Gustavo Rasetti, CEO of Fearless Culture , describes Zappos relationship between culture and structure like this.

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