Care2

AUGUST 9, 2013

economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. The study looked at giving habits and trends across four generations of donors – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32). Even though the U.S.

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Charity Studies Money Donation 77

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 100

NTEN

MARCH 19, 2011

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. People unsubscribe because they read your message and decide your cause isn't interesting to them; people donate because they read your message and decide that it is. The average nonprofit in the study sent 3.6

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Benchmark Studies Report Mail 88

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Benefits of Partnership.

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Global Trend South Africa Report 203

NTEN

NOVEMBER 9, 2012

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study. This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. > Download the study online here.

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Studies Donor Benchmark Charity 73

Pamela Grow

OCTOBER 4, 2023

We hope that you will be able to take part in one or more of the many exciting events that we are offering this year and experience firsthand the pride we take in supporting our cause. Whether it’s a sick child or a struggling family, stories humanize your cause and make it relatable. Use this space wisely.

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Template Results Fundraising Storytelling 52

Neon CRM

MAY 16, 2024

Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. When you write your lapsed donor letter, make sure to tell your donor how their past gift impacted your cause. When was the last time you wrote a lapsed donor letter?

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Donor Chicago Gift Children 95

Neon CRM

AUGUST 18, 2023

There are many reasons people choose to donate to certain causes, and these motivations can be heightened during the giving season: Donating makes them feel good. Studies have repeatedly shown that the human brain responds positively to altruism and people are hard-wired to give because it produces feel-good emotions.

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Campaign Giving Tips Mail 98

Care2

DECEMBER 4, 2013

A couple of recent studies reveal some of these answers, but unfortunately they are contradictory. The Nonprofit Times cited a study during the 14 th Annual Symposium for Nonprofit Professionals and Volunteers at the Axelson Center for Nonprofit Management that concluded that social media users are quite active with nonprofit organizations.

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Social Media Studies People Media 75

Bloomerang

JUNE 9, 2021

From the publication of Prince and File’s Seven Faces of Philanthropy in 1994 and onward, study after study shows that the primary reason people give is not because they’re motivated by the tax deduction or other monetary incentives. Let’s go back to direct mail fundraising, for example. . But this idea is wrong. One to One.

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Effective Fundraising Mail Gift 117

NTEN

JANUARY 5, 2012

Appeal to the massive subconscious mind to help sell your cause. They have studied how to appeal to the massive subconscious mind, and there are some interesting and sometimes bizarre takeaways for those of us engaged in social good. Here are seven of the most surprising ways to sell your cause. Katya Andresen. Network for Good.

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Brain Causes North Carolina Ratio 92

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? Direct mail. Image courtesy of Fundraiser Help. Phone calls.

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Donor Effective Fundraising Blackbaud 237

Bloomerang

AUGUST 2, 2023

Mailing a letter as well is best practice. 7% of study participants felt their estate planning process was “very easy” or “somewhat easy” with another 22.9% Even if you don’t have a planned giving campaign devoted to Make-A-Will Month, you should at least promote it several times via email, social media, and other communications.

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Giving Sample Gift Chapter 82

Bloomerang

FEBRUARY 27, 2024

It’s worth noting that a recent study by Philanthropy Daily found that 49% of lapsed donors who hadn’t made a gift in at least two years believe themselves to be current donors. In one Harvard Study , 10-15 years longer.) Do donors realize they’ve lapsed? How valuable are recently lapsed donors? Wondering if wealthy people live longer?

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Donor Rhode Island Gift Tennessee 84

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

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Action Donor Tips Fundraising 129

Allegiance Group

JUNE 7, 2023

These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. Take a look at your existing supporter base, seeking out ways you can cultivate stronger relationships with the people and organizations that have invested in your cause.

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Donation Practice Fundraising Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2017

We talked about the issue of “ collaborative overload ” which is defined as the burnout that results from our over reliance on e-mails, meetings and other collaborative online technology tools that have, ironically, limited our ability to get stuff done.We Workplace Productivity and Well Being .

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Product Technique Nonprofit Method 110

ASU Lodestar Center

MAY 29, 2013

We worked on finding sites, and then mailed out 15 letters. Dick got his bachelor''s degree in interdisciplinary studies in education and nonprofit leadership and management at Arizona State University. This gave me the tools to develop the steps to get the program going. We named it the Emergency Youth Shelter / Safe Space.

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Alaska Causes Americorp Arizona 80

Nonprofit Tech for Good

OCTOBER 4, 2019

While someone traveling to the future from the 1950s might be disappointed to realize we don’t send mail by rocket or have flying houses , what I am sure they’d be impressed by is the degree of social impact we’ve driven as a collective society and the steps we’re taking to continue to evolve.

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Trend Fundraising San Diego Philanthropy 271

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2017

Collaborative overload is the burnout that results from our over reliance on e-mails, meetings and other online collaborative technology tools that have, ironically, limited our ability to get stuff done. During the workshop at Rutgers, one participant shared an insight that illustrates the findings of the study.

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email France Guidelines Virginia 119

NonProfit Hub

NOVEMBER 22, 2016

The moment you’ve all been waiting for, the official Cause Camp 2017 speaker lineup. Cause Camp is Nonprofit Hub’s annual conference, bringing the best and the brightest from both the for-profit and nonprofit sectors, to inspire, educate and transform nonprofits of all shapes and sizes, from all over the world. AhernComm.com.

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Causes Nebraska North Carolina Lecture 28

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Understand donors’ giving behaviors. Engagement level.

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Analytics Data Giving Metrics 52

Bloomerang

JUNE 7, 2022

If you’re using direct mail, include a website URL at the bottom of your letter that takes them to your donation page and a pre-addressed return envelope to allow donors to send in a check or cash if they’d prefer to give that way. . Here are six things you can do to reach your donors and encourage them to support your cause: .

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Strategy Tips Mail Database 92

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Apply those lessons.

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Lesson Fundraising Digital Test 59

NTEN

MAY 5, 2011

But raising funds online is not about technology, any more than raising funds through the mail is about paper. It’s about the relationship between the nonprofit and the donor who wants to support a cause. Our analysis [ from the 2010 Online Giving Study ] showed the following: Fundraising is still about relationships.

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Relationship Studies Network Online 89

Twenty Hats

NOVEMBER 16, 2021

In this workshop, we would take away all of the conventional titles for nonprofit connectors – development, outreach, communications, volunteer management – and reorganize around one idea: How can we fully engage individuals in our cause, so that they want to support us in every possible way? They develop a deep sense of belonging.

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Relationship Volunteer Management Roles 75

The Modern Nonprofit

APRIL 18, 2023

This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience. This value proposition should answer the question, “Why should this specific group care about and support our cause?”

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Guide Donor Fundraising Social Media 52

The NonProfit Times

MAY 23, 2024

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Research backs this up. Even the shape of a button can have surprisingly far-reaching consequences. “A

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Test email Spam United States 52

Nonprofit Tech for Good

FEBRUARY 27, 2012

As mentioned earlier, both Network for Good and JustGive.org use GuideStar to empower their giving portals as well as the online donation processing technology of their partners, such as Facebook Causes, Crowdrise, and Jumo. Include Your Mailing Address on Your Donate Now Landing Page for Check Donations. Launch a Sustainer Program.

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Donation Practice Mail Newsletter 223

Care2

SEPTEMBER 21, 2013

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ? Embrace it!

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Generation Philanthropy Canada Benchmark 66

Nonprofits Source

JANUARY 12, 2023

According to a recent study , the average American picks up their phone once every ten minutes. People who care about your cause and who have an engaged audience can be a powerful force in advancing your mission. Feature your text-to-give number on direct mail and flyers. Consider working with social media influencers.

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Campaign Giving Tips Social Media 52

Neon CRM

JUNE 16, 2023

." Ask with a Gentle “Prod” Most of the time, the people that you reach out to have shown some interest in your cause. Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient.

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Map Donor Guide Newsletter 52

NTEN

JANUARY 4, 2011

million gifts 1.879 million unique donors 66,470 different nonprofits Seven-year time span (2003-2009) Donations from a wide range of nonprofit sizes and types About the Study The purpose of this data mining wasn’t to create another study about the rapid growth of online giving (though it is skyrocketing). We looked at: 3.6

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Studies Donor Online Giving 95

Kindful

NOVEMBER 19, 2021

You can even share their stories in your annual report or direct mail communications. . Additionally, if a volunteer wears their shirt or their swag, they’re spreading awareness about your organization and hopefully introducing new supporters and donors to your cause ! Send them a Certificate of Appreciation. .

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Volunteer Giving Gift Phone 125

Tech Soup

OCTOBER 6, 2011

Google Mail, offered as part of Google Apps, was the clear contender — it was free (at the time it was free for organizations up to 50 staff, now it's limited to 10)* and already well established. By far, the most popular part of Google Apps at OCASI is Google Mail, which staff use to send, receive and manage their email.

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Case Study Google email Studies 48