Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

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Lesson Marketing Amazon Adopt 294

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule.

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Practice Fundraising Guide Channel 244

Connection Cafe

MARCH 26, 2021

To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. Show Gratitude. Reach New Audiences. Show Gratitude.

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Mail Support Channel Campaign 44

M+R

DECEMBER 8, 2023

Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client. Link Tracking Protection applies to any email address used in Apple Mail, regardless if it’s an apple email address or not. About 17% of the U.S.

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Track Digital Change Fundraising 104

sgEngage

APRIL 17, 2024

By marrying design principles with insights from behavioral science, nonprofits can create more engaging and efficient donation platforms that enhance the donor experience and boost conversion rates. For development teams, this means creating varied and engaging content to keep donors invested in the cause. Want to know more?

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Donation Online Canada System 91

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Donor Strategy Retention Help 102

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause?

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Rate Content Conversation Test 134

Nonprofit Tech for Good

NOVEMBER 8, 2018

These donors are most likely to support the causes of children and youth (15%) , health and wellness (11%) , and animals and wildlife (11%). Baby Boomers are the generation most likely to give as a result of direct mail/post (18%) , but overall, all generations are becoming more homogeneous and tech-based in their giving habits.

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South America Global Trend North America 261

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Fundraising. Volunteering.

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Mobile Digital Fundraising Advocacy 130

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. Provided you’re offering up content that’s relevant, useful, hopeful, and inspiring , mail as often as you can afford to do so (taking into account both human and financial resources). Layering on social media to reinforce the message in your mailing is generally a good idea.

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email Communication Mail Nonprofit 121

Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. Did you mail out an appeal at a different time?

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Goal Fundraising Pledge ROI 300

Bloomerang

FEBRUARY 20, 2024

Call before sending Immediately after dropping an appeal letter in the mail to top-tier and second-tier donors, call them to announce that an appeal will be coming in the mail. Personalized envelopes are nearly impossible to throw away, and because of this, you just may see your response rates spike by 5x!

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Experiment Donor Script Delicious 75

The Modern Nonprofit

FEBRUARY 22, 2022

Make your readers feel good about their support of your organization and informed about the cause they care about. According to social media researcher and author Dan Zarrella , including more links in your emails will garner better click-through rates and fewer unsubscribes. Make it convenient to opt-in to your mailing list.

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Newsletter Social Media Storytelling Mail 105

Nonprofit Tech for Good

JULY 25, 2019

Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. That’s why we put together these best practices to get you started…. 1) Start with a clear goal.

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Practice Fundraising Registration Nonprofit 278

EveryAction

JULY 31, 2023

In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount. This may include some combination of email marketing, social media posting, direct mail, and your nonprofit’s website ! Maximize corporate philanthropy funding.

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Gift Guide Calendar Philanthropy 201

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Typically, this involves educating them about your cause or issue and highlighting the work you do.

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Fund Donor Strategy Search 52

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 96

Candid

NOVEMBER 14, 2023

But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. No matter what size the organization or staff, building a culture of gratitude makes everyone feel more valued and connected to your cause. If they don’t answer, no worries.

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Giving Retention Gift Hosting 112

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Easily promote your event to a wide audience.

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Websites Benefit Sponsor Fundraising 214

Neon CRM

JUNE 8, 2023

What Not to Do Growing your nonprofit email list is an important step toward increasing support for your cause, but some growth methods come with negative consequences. You’re muddying your list with a random assortment of people instead of having a “clean” list full of those who want to support your cause.

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Bloomerang

JANUARY 7, 2022

Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years. How to Calculate Donor Retention .

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Retention Donor Guide Rate 85

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

sgEngage

FEBRUARY 17, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

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email Communication Effective Fundraising 75

NonProfit Hub

JUNE 20, 2016

Ask yourself—what caused you to take action? Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Maybe it was an offer that you just couldn’t pass up.

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Mail Headline Action Mind 34

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Tracking open and click-through rates for each segment provides data to refine messaging. Highlight the ongoing need and impact to make the ask relevant.

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Support Donor Community Retention 52

Nonprofit Tech for Good

NOVEMBER 22, 2017

Based upon the survey results of 4,084 donors worldwide, the 2017 Global Trends in Giving Report is an annual research project that examines how donors prefer to give and engage with their favorite causes and charitable organizations. 10) Millennials, Gen Xers, and Baby Boomers all prefer to give online – 62%, 59%, and 59% respectively.

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Global South America Trend Giving 256

sgEngage

FEBRUARY 18, 2023

It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Videos: Adding video to your emails can increase open rates by 19% and boost click rates by 65%, according to Campaign Monitor.

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email Communication Effective Fundraising 68

Nonprofits Source

SEPTEMBER 27, 2023

Personalize these email campaigns to make donors feel appreciated and connected to your cause. Direct mail: For a more traditional approach, send fundraising flyers , event invitations, and thank-you notes to members of the community through the mail. Problem solve. Introduce a challenge that your character faces.

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Marketing Tips Influence Nonprofit 52

Bloomerang

OCTOBER 30, 2023

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video.

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NonProfit Hub

NOVEMBER 17, 2014

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent. Finding a Different Approach. Featured Fundraising'

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Rate Donation Ratio San Diego 52

Bloomerang

MAY 3, 2021

One place I worked saw appeals with notes get a 30%+ rate of return vs. a 4% return from appeals without notes! . Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). Enclose tribute giving envelopes in mailed newsletters and/or annual reports. How does this work?

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Action Donor Tips Fundraising 127

Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. What is donor retention? Donor retention measures how many donors continue to give to your organization.

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Retention Donor Rate Mail 52

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 8) Embrace Cause Awareness and Giving Days.

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Practice Online Fundraising Nonprofit 339

Bloomerang

FEBRUARY 27, 2024

The minute you understand and act on this, your retention rates will rise. If you stop communicating with a donor in their last five years of life, or at minimum, the last two, the loss rate of their planned gifts goes to 50%. How lapsed is “lapsed”? The second thing you must know is what defines a lapsed donor. Monthly donors.

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Donor Rhode Island Gift Tennessee 81