Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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email Communication Mail Nonprofit 123

Bloomerang

FEBRUARY 20, 2024

Specific personalization When sending an appeal letter, thank-you note, or email to a donor, always include a note at the bottom and say something about the impact their gift has made and something very specific about their kids, dog, family, home, job, favorite sport, hobby, alma mater, volunteer work, or latest travel adventure.

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Experiment Donor Script Delicious 78

Eric Jacobsen Blog

MARCH 5, 2024

New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved (..)

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Mentoring Policy Review Technique 96

Pamela Grow

OCTOBER 4, 2023

We hope that you will be able to take part in one or more of the many exciting events that we are offering this year and experience firsthand the pride we take in supporting our cause. Create a Powerful Opening: Hook your reader from the very beginning. Highlight Impact: Share your organization’s impact, but remember, be concise.

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Template Results Fundraising Storytelling 52

sgEngage

MARCH 22, 2022

Focus on impact storytelling . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 98

Neon CRM

MAY 16, 2024

Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. It should thank them for their past donation, remind them of their gift’s impact, and ask them to donate again. Top takeaway: Remind donors of their impact.

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Donor Chicago Gift Children 59

Nonprofit Tech for Good

NOVEMBER 20, 2021

electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field. Include photos and examples of the impact supporters’ donations will have. Don’t forget to tie in your organization’s mission with the event.

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Virtual Personal Tips Online 250

The Modern Nonprofit

FEBRUARY 22, 2022

By the end of 2014, 66% of emails were opened on a mobile device. Designing your emails to be mobile responsive or mobile first will help them make the most impact when opened by your supporters. Make your readers feel good about their support of your organization and informed about the cause they care about.

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Newsletter Social Media Storytelling Mail 105

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Email marketing analytics: help us track open rate, click-through, and donation conversions. Why Do Donor Personas Matter?

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Audience Donor Survey Demographics 82

Nonprofit Tech for Good

OCTOBER 4, 2019

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

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Trend Fundraising San Diego Philanthropy 271

Bloomerang

MARCH 13, 2023

Unless the email is paired with a very important action… people must open your email. Mostly, people won’t open your email. GenZ receive an average of 20 emails/day , though they may be no more likely to open your email and/or act on it (especially if it’s urgent) because they visit their inbox infrequently. And guess what?

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email Communication Mail Nonprofit 74

Bloomerang

OCTOBER 30, 2023

Aaron knows that by creating a donor experience that goes beyond one transaction, you can inspire a deeper connection that will impact your mission for years to come. Direct mail had been Feeding America’s top revenue source, and while it continues to perform well, digital giving surpassed direct mail during the COVID-19 pandemic.

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Feeds San Antonio Donor America 86

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices).

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Fundraising Mail Law Donation 343

Neon CRM

AUGUST 18, 2023

There are many reasons people choose to donate to certain causes, and these motivations can be heightened during the giving season: Donating makes them feel good. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Giving and receiving gifts extends to others.

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Campaign Giving Tips Mail 98

Eric Jacobsen Blog

DECEMBER 13, 2023

Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance (..)

Mentoring 79

Mentoring Policy Technique News 79

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Tracking open and click-through rates for each segment provides data to refine messaging. Highlight the ongoing need and impact to make the ask relevant.

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Support Donor Community Retention 52

The Storytelling Non-profit

APRIL 25, 2022

This thank you letter can be the gateway to building a long lasting relationship between the donor and your cause. Are you curious about how to write an impactful thank you letter to your donor? You could try using a creative opening, such as leading with a story. Probably far too many letters, I’m going to guess.

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Tips Donor Sound Gift 100

Nonprofits Source

APRIL 24, 2023

If you only email your supporters to ask for things, it’s going to be harder to get them to open your emails. When email works together with your social media, direct mail, in-person activities, phone calls, and website, your supporters have many more opportunities to hear your message. Share a video explaining more about your cause.

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email Campaign Ideas Tips 91

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. You open LinkedIn to see if any other organizations you respect have shared new messages (“Am I already late to the game?”)

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Fundraising Generation Education Feeds 71

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters. This helps put a face to your appeal and generate empathy for your cause.

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Guide Giving Nonprofit Metrics 111

Neon CRM

OCTOBER 31, 2023

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Showing impact numbers and, more importantly, stories keep donors informed and engaged. That will make them more likely to open and read other messages in the future. Teaching them something.

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Donor Strategy Nonprofit Phone 98

Achieve

FEBRUARY 16, 2024

However, there are plenty of worthy causes for them to choose from! Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication. Consider incorporating your cause into your gifts, too.

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Sponsor Strategy Proposal Metrics 52

The NonProfit Times

MAY 23, 2024

Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. We stop contacting anyone who hasn’t opened or clicked on our emails at least once during the past 12 months,” said Holihan.

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Test email Spam United States 52

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Double the Donation is only open to U.S.

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Practice Online Fundraising Nonprofit 339

sgEngage

FEBRUARY 18, 2023

It’s worth spending some time here, because segmented campaigns get 14% more opens. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Unsubscribe options.

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email Communication Effective Fundraising 70

Nonprofit Tech for Good

JUNE 14, 2013

What impact has of millions of nonprofits telling their stories through social media had upon your giving? Facebook Causes, Razoo, a tool offered by the nonprofit? When is the last time your wrote a check and mailed it to a nonprofit? Do you open the fundraising appeals sent to you in the mail?

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Mobile Research Donation Paypal 203

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. How did you impact a constituent’s life because of the money you raised? Don’t let this moment pass you by.

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Fundraising Donor Celebrate Chicago 105

The Modern Nonprofit

SEPTEMBER 12, 2023

Earlier planning translates to engaging donors better, chalking out impactful messaging, gaining higher donation totals, and mitigating last-minute woes. A tailored message acknowledges the individual behind the donor mask, making them feel seen, valued, and more likely to open their wallets. Absolutely not!

Fundraising 59

Fundraising Synchronous Platform Campaign 59

Neon CRM

JUNE 8, 2023

What Not to Do Growing your nonprofit email list is an important step toward increasing support for your cause, but some growth methods come with negative consequences. You’re muddying your list with a random assortment of people instead of having a “clean” list full of those who want to support your cause.

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email Newsletter Contact Nonprofit 59

sgEngage

FEBRUARY 17, 2023

It’s worth spending some time here, because segmented campaigns get 14% more opens. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Unsubscribe options.

email 78

email Communication Effective Fundraising 78

Whole Whale

SEPTEMBER 8, 2023

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service.

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Lesson Fundraising Digital Test 59

Bloomerang

JUNE 9, 2022

Major donors are the supporters who make the largest donations to your organization and have a significant, direct impact on your mission. You can expand your portfolio by conducting prospect research to determine who else in your donor database or broader community has a high propensity and capacity to donate to your cause.

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Donor Gift Database Relationship 105

sgEngage

NOVEMBER 24, 2021

Crowdfunding is the simple act of raising money from many people to fund a project, appeal, or cause. Throughout the pandemic, we saw individuals far and wide rally around local and global causes and missions that were important to them. Share the impact. So, what does this boost in online crowdfunding mean for the future?

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Blackbaud Articulate Gift Global 102

Bloomerang

MAY 3, 2021

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Personal handwriting screams “open me!”

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Action Donor Tips Fundraising 129

Media Cause

JULY 11, 2023

For nonprofit organizations, making an impact without breaking the bank is crucial. Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. The Impact Email: Showcases the impact of your nonprofit.

email 52

email Service Marketing Metrics 52

sgEngage

NOVEMBER 15, 2022

There have been 11 economic recessions in the US since 1948, each making its own impact on the philanthropic sector. How each organization rebounds, however, is impacted by several factors. When reaching out to multi-year donors and new prospects, leave the doors open to means of giving that you may not yet be utilizing.

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Build Strategy Blackbaud Philanthropy 71