NonProfit Hub

JUNE 15, 2021

First Cause Camp Fall speaker revealed! Purpose Collaborative is an invitation-only global group of 40+ boutique firms, consultancies, and experts—all passionate about social purpose. When you make a purchase you’re excited to get something in the mail. Cause Camp is Coming…and so is Dana! A customer is a donor!

Podcast 72

Podcast Causes North America Social Media 72

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52

Mail Relationship Digital Donor 52

Nonprofit Tech for Good

OCTOBER 5, 2011

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. 11 LinkedIn Group Management Best Practices. In the era of social media, LinkedIn Groups have been one of the most underutilized and overlooked tools available to nonprofits.

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Linkedin Group Practice Management 197

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. 3) Segmentation Segmentation is the process of categorizing current and prospective donors into distinct groups based on specific criteria to deliver targeted email campaigns.

Practice 244

Practice Fundraising Guide Channel 244

Nonprofit Tech for Good

OCTOBER 22, 2020

Far too many groups are not focusing their fundraising efforts on wide-scale donor acquisition efforts. Gone are the days of list acquisitions and swapping of mailing lists. Groups need to be willing to embrace them to see increasing returns on the health of their development programs. Far too often, I see groups that end here.

Social Media 353

Social Media Donor Media Social 353

The Fundraising Authority

SEPTEMBER 7, 2022

They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc. See if you can figure out what donors are most likely to give to your charity. Bear in mind that just because someone lacks major donor capacity doesn’t mean you should write them off.

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Guidelines Donor Organization Profit 312

Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. That means text messages make it possible to send relevant, targeted messages to your most receptive groups of supporters. The sky’s the limit!

Lesson 294

Lesson Marketing Amazon Adopt 294

Byte Technology

OCTOBER 6, 2016

Gone (mostly) are the days when cause-centered organizations stuffed flyers into envelopes and received a check back in the snail mail or reaped the benefits of plastic jars and point-of-sale locations. Indeed, today millions of mouse clicks translate into millions of dollars and cents put into the coffers of non-profit groups.

Causes 113

Causes Effective Amazon Tools 113

Eric Jacobsen Blog

MARCH 5, 2024

New Year's Resolutions for leaders : Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved (..)

Mentoring 97

Mentoring Policy Review Technique 97

Nonprofit Tech for Good

AUGUST 19, 2023

Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization. Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check.

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Donation Digital Online Giving 219

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

EveryAction

MAY 11, 2023

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. Big numbers might be more impressive to those outside, but I’ll take a smaller, more passionate group any day. Get in touch at TheCampaignWorkshop.com !

Advocacy 207

Advocacy Nonprofit Training Train 207

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do.

Marketing 52

Marketing Guide Nonprofit Channel 52

Candid

SEPTEMBER 27, 2023

The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project, or Business Venture by Laura Fredricks. Dive into this classic to set yourself up for success with its proven approaches for compelling direct mail or online fundraising appeals. It humanizes your cause, evokes emotions, and makes missions memorable.

Free 119

Free Help Fundraising Storytelling 119

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Bloomerang

MARCH 13, 2023

Provided the point of the email is not endless solicitation, but rather to: Show gratitude Offer something useful Report on impact they made possible It makes people feel good when their affiliation with your cause and community, their personal values, and their sense of identity as a helpful human being are reinforced. More is more.

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email Communication Mail Nonprofit 121

CauseVox

MARCH 1, 2024

It’s not just about age and location; it’s about understanding why someone cares about the cause, what drives them, and what barriers might be preventing them from contributing. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls?

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Audience Donor Survey Demographics 82

Nonprofits Source

SEPTEMBER 27, 2023

Whether you’re part of an animal shelter, wildlife conservation organization, or advocacy group, these insights will help you navigate the ever-evolving world of nonprofit marketing. Personalize these email campaigns to make donors feel appreciated and connected to your cause. Problem solve.

Marketing 52

Marketing Tips Influence Nonprofit 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

Fundraising 353

Fundraising Mail Law Donation 353

Allegiance Group

JUNE 7, 2023

These hardships make it even more challenging for nonprofits to conduct successful fundraising and encourage donors to give more to their cause. Take a look at your existing supporter base, seeking out ways you can cultivate stronger relationships with the people and organizations that have invested in your cause.

Donation 52

Donation Practice Fundraising Gift 52

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 96

Retention Communication Donor Strategy 96

Nonprofit Tech for Good

JULY 25, 2019

Nonprofit fundraising events can be a great opportunity to bring the support of donors, volunteers, and fundraisers together in real life to rally around your cause, whether it’s through a nationwide 5k or a local bowl-a-thon. That’s why we put together these best practices to get you started…. 1) Start with a clear goal.

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Practice Fundraising Registration Nonprofit 278

Nonprofit Tech for Good

JULY 31, 2020

Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. Did you mail out an appeal at a different time? In fact, monthly donors are retained at one of the highest rates of all donor groups making this revenue source very reliable. 3) Past Trends.

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Goal Fundraising Pledge ROI 300

Eric Jacobsen Blog

DECEMBER 13, 2023

Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance (..)

Mentoring 81

Mentoring Policy Technique News 81

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts. Typically, this involves educating them about your cause or issue and highlighting the work you do.

Fund 52

Fund Donor Strategy Search 52

EveryAction

JULY 31, 2023

Millions of donors qualify for matching gifts, but the vast majority of this group ( an estimated 78% ) are unaware of the opportunity. This may include some combination of email marketing, social media posting, direct mail, and your nonprofit’s website ! Try these proven tips and tricks to yield impactful results!

Gift 201

Gift Guide Calendar Philanthropy 201

Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. When you segment your communication to speak to each group of supporters individually, it becomes more interesting and relevant to the individual. Were other groups under-represented?

Data 92

Data Gift Relationship Interaction 92

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. 8) Embrace Cause Awareness and Giving Days.

Practice 339

Practice Online Fundraising Nonprofit 339

The Fundraising Authority

DECEMBER 30, 2020

Are you focused on a large crowd of friends who don’t know much about your cause or a smaller group of familiar supporters and likely donors? Or is this event geared towards a specific group like the local businesses , parents, retirees or young professionals? Does this fit into a larger effort or campaign?

Guide 247

Guide Fundraising Hosting Charity 247

NetWits

MAY 22, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online donors are a generous group. You need to transition the online donor from detachment and relative anonymity to a feeling of belonging and investment in the cause. Download Now!

Technique 201

Technique Retention Donor Online 201

Bloomerang

DECEMBER 19, 2023

What if you knew more about their generosity, how philanthropic they are, and what causes they hold dear? Knowing what they’re giving to other causes and how engaged they are with you can help you ask the right donor, for the right amount, for the right project every time.

Donor 77

Donor Gift Student Demographics 77

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Try to seed between 15-30% of your goal to show your donors and prospects that you’re successfully generating support for your cause and their gifts can help you reach your goal.

Gift 207

Gift Consultant Audience email 207

Candid

FEBRUARY 28, 2023

An easy way to get started on this fundraising idea: Thank the folks that gave to your cause last year and invite them to get more involved. Mailing thank-you, birthday, or holiday cards, signed by your staff or volunteers. Joining the local affinity group you’ve been hearing about from your network.

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Ideas Fundraising Linkedin Grant 105

Bloomerang

MARCH 13, 2023

Provided the point of the email is not endless solicitation, but rather to: Show gratitude Offer something useful Report on impact they made possible It makes people feel good when their affiliation with your cause and community, their personal values, and their sense of identity as a helpful human being are reinforced. More is more.

email 73

email Communication Mail Nonprofit 73

Bloomerang

FEBRUARY 13, 2023

As a fundraising trainer/consultant who’s had the privilege of working with a wide range of nonprofits and a diverse group of professional and volunteer nonprofit leaders, I want to highlight ten pragmatic ways that nonprofit leaders can more effectively keep donors happy and even increase the gifts that fuel their missions.

Donor 102

Donor Strategy Retention Help 102

The Modern Nonprofit

APRIL 18, 2023

This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience. Gather new data directly from your target audience This can be collected through methods such as surveys, interviews, and focus groups.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

JUNE 1, 2022

Direct mail is the most popular year-end giving marketing method. This helps put a face to your appeal and generate empathy for your cause. Show donors how their gift will impact your cause (i.e. Segmentation involves grouping supporters based on shared characteristics. start as early as September.

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Guide Giving Nonprofit Metrics 107