Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

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Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

Metrics 56

Metrics ROI Community Help 56

Care2

MAY 27, 2009

While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? Here are a few examples.

ROI 59

ROI Social Media Media Social 59

NTEN

JUNE 4, 2013

Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation. Kimberlee Roth.

Case Study 56

Case Study Leadership National Technology 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

ROI 66

ROI Results Community Online 66

Nonprofit Tech for Good

JUNE 13, 2013

That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. In the far left column, add the metrics you want to track. Under the green row, add your fundraising metrics. At the beginning of each month, plot your metrics. SUM your totals for monthly columns and annual rows.

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Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

to quantify ROI Page views from our stats program & Video view count from youtube ??? KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. to quantify exposure Time spent on page & Vote count from poll program ???

Case Study 50

Case Study ROI Social Media Contest 50

sgEngage

SEPTEMBER 11, 2023

You might test different social media messaging tactics to find what works best for your organization and monitor engagement metrics such as shares, reposts, and likes, plus click throughs to your event website. Social media also aligns well with peer-to-peer fundraising if you’d like to add another revenue stream to your tournament.

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Charity Create Sponsor Sample 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 15, 2008

I've been thinking a lot about ROI because at the end of the month, I'll be doing a session at the Legal Services Corporation's TIG Conference on ROI in the Nonprofit World. On Monday, my article, The ROI of Social Media , was published in the NTEN Newsletter and in March I'll lead a panel at the NTC on that topic.

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Metrics Learning ROI NTC 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Yesterday, I facilitated a session called Mapping Social Media to Strategy.

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Metrics Map Social Media Strategy 50

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools.

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NTEN Media eLearning Case Study 105

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Use metrics to discover what works and what doesn’t. Tips and Case Studies Who’s Doing What, Where, and How? Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. After each case study, the audience will get to ask questions.

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NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions.

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Awareness Tips Social Media RSS 100

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. Rachel has a page listing social media metrics. What is the value of meeting someone?

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Social Media Measure Media Effective 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Effective ROI StoryTelling Techniques.

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ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Learn to use the tools that help you measure success. Take Breaks.

Social Media 98

Social Media Media Tips Social 98

Amy Sample Ward

JANUARY 24, 2012

Multiple Constituent Groups, One Database: Case Studies | Idealware – A great collection of three case studies from very different organizations, including Fight Colorectal Cancer, Sarah's, and Earthjustice. of it staying the same. How are you managing your data?

Web 117

Web Indiana Case Study Bookmarking 117

NTEN

MAY 15, 2009

Nonprofits in the study segmented in some pretty interesting ways, increasing their ROI along the way. We have a case study of a mobile/email campaign integration that yielded great results. Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN. Integrated campaigns matter.

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Benchmark Studies Advocacy Case Study 50

ASU Lodestar Center

MAY 20, 2016

An in-depth guide related to the target issues they care about, tools or templates, case studies, and ebooks are all great examples of this. Use metrics, and when you can't, stay rigorous. Private companies measure success using KPIs like ROI and sales goals.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. What are your key metrics for success? Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI?

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Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

There's a great case study from Tom Humbarger. Is the ROI all about the web metrics? Oh, and there's a plethora of case studies. I'll summarize some of my favorite bits for the rest of you: Are communities any more engaged when there's an official community manager? Not so much. How to Frak it all up.

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Community Management Online Case Study 50

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. For A/B split testing, the dashboard provides impression and click-through metrics to maximize conversion. 7 Online Fundraising Ideas (That Actually Work): 1.

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Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign. 

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Social Media Relationship Media Georgia 50

NTEN

MAY 13, 2009

There's a great case study from Tom Humbarger. Is the ROI all about the web metrics? Oh, and there's a plethora of case studies. I'll summarize some of my favorite bits for the rest of you: Are communities any more engaged when there's an official community manager? Not so much. How to Frak it all up.

Community 44

Community Online Case Study Social Media 44

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" As I become more familiar with the service, and followed more people, it became easier.

Social Media 68

Social Media Twitter Action Advocacy 68

Robert Weiner

APRIL 28, 2009

Confidentiality of sharing case studies. Value-based pricing - what is the project worth, including me, the client, and the market (book: Million Dollar Consulting) — you get pragmatic — what is the ROI, what are the metrics and quantification of success?

Consultant 100

Consultant Structure NTEN Skills 100

Care2

OCTOBER 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" All individual answers will be kept confidential. Thanks so much for your participation.

Survey 28

Survey Social Media Online Advocacy 28

Care2

MAY 19, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Well also effectively abate 266 metric tons of CO2 due to these upgrades.

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Green Social Media Advocacy Case Study 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Need to catch up last week's ROI conversations so you can jump in - start here.

Convio 50

Convio API Nptech Summary 50

Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Read the full case study here. You can read the full case study here. To get started and to review more case studies, visit: [link]. What is your real output?

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Tools Tech Map Case Study 100