Nonprofit Tech for Good

JANUARY 1, 2021

4: World Cancer Day — #WorldCancerDay. 101 Digital Marketing & Fundraising Best Practices for Nonprofits is a year-long blog and webinar series on website design, email marketing, online fundraising, and social media best practices for nonprofits, NGOs, and charities worldwide. 18: Martin Luther King, Jr.

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Awareness Calendar Causes Giving 364

Double the Donation

MARCH 9, 2023

You see a video of your niece taking her first steps, posts about a good friend recovering from a hard-fought battle against cancer, and pictures from a family friend’s wedding. Picture this: you’re scrolling through your social media feed. Among those posts, you see a virtual event flyer for a local 5K that’s proceeds will go […]

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Awareness Cancer Marketing Guide 52

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Facebook has been a highly effective tool and is the strongest in communicating the message of the Pancreatic Cancer Action Network, but also allows people to connect and offer support to each other. Are you currently investing resources in mobile marketing i.e, gid=104492.

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Cancer Social Media Los Angeles Action 218

Charity Village

APRIL 18, 2024

The abandoned dog that found his forever home, the woman who was able receive treatment and is now cancer-free, the mother and children fleeing abuse who accessed clothing and shelter, all thanks to your organizations. These are the stories that make your cause worth donating to.

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Social Media Storytelling Impact Media 91

Bloomerang

FEBRUARY 6, 2024

It may seem like a brand-new idea, but it’s a foundation of modern marketing. By focusing on a dedicated group of cyclists who are passionate about supporting the Dana-Farber Cancer Institute, PMC has consistently achieved remarkable fundraising success.

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Guide Cancer History Volunteer 84

Nonprofit Tech for Good

MARCH 11, 2022

Team fundraising introduces gamification, which is a fancy word for an online marketing technique intended to inspire engagement with a product or service. For instance, the Prostate Cancer Foundation hosted a great push-up challenge in which participants had to “commit to doing 10 push-ups for every $20 donation received.

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Fundraising Cancer Raise Nonprofit 314

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2020

The nonprofit tech & marketing world has lost one of its legends, John Haydon, from cancer. When he was diagnosed with a very rare and deadly form of cancer in 2017, he created a private Facebook Group called “Watch John Beat Cancer.” We will all miss him and a great loss to the nonprofit marketing field.

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Cancer Boston Attitude Podcast 117

Tech Soup

AUGUST 18, 2014

Last year we shared how the American Childhood Cancer Organization (ACCO) used Teespring to exceed their fundraising goals with a few clicks of a button. Last year our ‘Go gold with kids for cancer’ campaign was a really successful campaign because it had such a clear statement that reflected with people.

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Childhood Cancer Raise Organization 84

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

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Virtual Marketing Sponsor Goal 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2010

Today I heard about Drew Olanoff's latest fundraising campaign, a text to give strategy on behalf of Boarding for Breast Cancer. This is not the first time Drew Olanoff has taken to the social web to fundraise for cancer. textPlus, a mobile app, offers users free texting with group text capability.

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Cancer Campaign Fundraising Haiti 94

Tech Soup

SEPTEMBER 5, 2014

We recently shared how the American Childhood Cancer Organization (ACCO) used Teespring to raise over $43,000 through Teespring campaigns. We produce and distribute informational materials for free for families with children with cancer, so a lot of what we do is give things away. " Here are ACCO's tips for using Shopify.

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Cancer Experiment Support NPO 50

Connection Cafe

DECEMBER 18, 2014

One organization that’s really tapping in to the potential of #GivingTuesday to advance their mission is the Canadian Cancer Society (CCS) who saw a 78% increase in donations during the week of #GivingTuesday this year, and an 85% increase in the number of donations they received! Focus on the Follow-Up.

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Cancer Donation Grant Canada 44

NetWits

JUNE 15, 2011

Not unless you have a compelling or marketable concept. Unlike any other mobile app on the market today, the guide includes bird portraits, call recordings, information about endangered and poisonous species, range maps, and wildlife. So what are you going to do about this? Do you need an iphone app or Android App? link : [link].

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Mobile Marketing Phone Austin 207

Nonprofit Tech for Good

JANUARY 5, 2019

A fundraising video can be very different from a marketing video. A great marketing video is designed to capture the eyeballs of strangers, pique their interest, and entice them to learn more. Slaying Childhood Cancer: Alex’s Lemonade Stand Foundation. and Canada before the international rollout.

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YouTube Money Raise Nepal 258

Qgiv

JULY 10, 2023

Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.) John is active in the direct marketing industry and is a frequent lecturer and blogger. Describe a person by their human qualities and contributions, not the challenges they face.

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Storytelling Donor Cancer Guidelines 75

NonProfit Hub

MAY 29, 2020

A great example of this kind of strategic partnership is between the V Foundation for Cancer Research and Vs. Cancer. . The V Foundation empowers cancer research by funding at prominent cancer centers across the nation, whereas Vs. Cancer helps athletes to fund local pediatric oncology programs and childhood cancer research.

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Build Cancer Nonprofit Childhood 73

Nonprofit Tech for Good

NOVEMBER 4, 2021

Global Goods Partners have partnered with over 60 artisan groups in more than 20 countries throughout Asia, Africa, and the Americas to help bring to market the fair trade, handcrafted products they produce. 15) Little Market :: thelittlemarket.com. 30) UNICEF Market :: market.unicefusa.org.

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Benefit Online Museum United States 322

Classy

JUNE 21, 2021

Livestrong has applied this approach to their Solution Grants Program, which focuses on funding solutions that solve everyday cancer problems. This year’s programmatic focuses are underserved Black Americans, children, and breast cancer survivors, so each crowdfunding campaign targets a particular cause that aligns with these audiences. .

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Campaign Fundraising Cancer Contest 128

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Website & Email Marketing Best Practices for Nonprofits. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Practice Nonprofit Newsletter News 352

Twenti - Digital Marketing For Nonprofits

MAY 22, 2020

Cancer Research UK. The Cancer Research Youtube channel has 109,601 subscribers, and it is easy to see why. Cancer Research uses their channel to show supporters and donors exactly where their time and donations are going. Cancer Research also uses its channel to provide important information on cancer prevention.

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YouTube Channel Cancer FAQ 52

NetWits

NOVEMBER 29, 2011

For example, if you’ve sent an email alert on lung cancer research, recipients who clicked-through that message may be interested in lung cancer funding opportunities in your next email appeal. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

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email Raise Cancer Info 230

sgEngage

SEPTEMBER 13, 2023

World champion Chaunté Lowe, sharing the inspiring story of her victories as an Olympian and American Record holder, as well as a breast cancer survivor. She’s used her personal experiences to raise awareness of triple negative breast cancer, driving research, early detection, and eradication.

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Denver Guide Colorado Blackbaud 67

Care2

MAY 20, 2012

Wondering how you can market your charity through Facebook timeline? Multi-channel marketing nerds will note that it’s nearly impossible to capture this stream, and yet re-affirms everything we know about multi-channel marketing warming up a prospect and converting them.).

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Facebook Marketing Cancer Channel 78

Whole Whale

APRIL 10, 2023

In-depth interviews and shoe leather reporting from across the globe Tony Martignetti Nonprofit Radio Tony Martignetti Nonprofit Radio by Tony Martignetti on iTunes Top Nonprofits Tips for Nonprofits from the field Using the Whole Whale Stories from nonprofit leaders about marketing, strategy and news from the social impact sector.

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Podcast Hunger Nonprofit Summary 96

sgEngage

OCTOBER 4, 2022

The crypto market today is over $1 trillion. Nonprofits need to be in that space and appeal to the cryptocurrency market. The American Cancer Society began accepting crypto donations years ago but didn’t experience a lot of donor activity. There’s been a downturn in the crypto market. Why do people donate crypto?

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Donation Fundraising Demographics Cancer 79

Nonprofit Tech for Good

APRIL 23, 2023

Our marketing team could fit in a MINI Cooper. Prompt: “Write a heartfelt, authentic letter to participants in my walk-a-thon benefitting breast cancer research. AI as a writing tool can make you even more efficient and give you time to do other things like plan great fundraising campaigns. Until I tried it.

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Content Calendar Language Social Media 352

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 25, 2010

Our research started several months ago with a literature search, is focused on best practices in incorporating a social media strategy into CSR and Cause Marketing programs. We recognize that are many diverse opinions on best practices for incorporating social media into cause marketing and CSR, and that is okay.

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Causes Marketing Case Study Kentucky 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s an excellent example from National Colon Cancer Advocates, members of the Fight Colorectal Cancer community advocacy day in Washington, DC. You can also use storify to curate tweets, photos, videos, resources, and links during the event.

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Social Media Integration Tools Tips 126

Nonprofit Tech for Good

MAY 9, 2011

Finally, they put their community first and marketing second. Pancreatic Cancer Action Network :: @ PanCAN. They are engaging and listening and not just broadcasting content, and have discovered the right amount of tweets to interest, rather than annoy their followers. The Humane Society of the United States :: @ HumaneSociety.

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Voice Twitter Avatar United States 250

Nonprofit Tech for Good

OCTOBER 20, 2019

Global Goods Partners have partnered with over 60 artisan groups in more than 20 countries throughout Asia, Africa, and the Americas to help bring to market the fair trade, handcrafted products they produce. Jude Children’s Research Hospital continue to treat and defeat childhood cancer and other deadly diseases.

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Benefit Online Asia Museum 269

NTEN

OCTOBER 25, 2011

In short, the secret lies in what some may call the "Kevin Bacon effect", AKA viral marketing. Credible: Great, so you've engaged me and done it quickly, but if you try and tell me that your magic beans are the cure to cancer tomorrow, I'm onto whatever else my fascinating network of do-gooders and colleagues is up to.

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Marketing Proposal Social Media NTC 92

sgEngage

JULY 8, 2022

It’s easy to overpromise on the capabilities of AI in marketing materials (“Let’s throw some AI at the problem!”), leading to a disconnect between the promise of the technology and its actual utility to a customer. But what if it wasn’t a hot dog that Jian Yang’s app identified—but breast cancer indicators on an MRI reading?

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Articulate Blackbaud Picture Problem 100

sgEngage

AUGUST 28, 2023

From Mother’s Day campaigns raising money for breast cancer research to Christmas fundraisers collecting gifts for children in need, great holiday fundraisers stick in your mind for years afterwards. Create holiday-themed marketing materials. Create holiday-themed marketing materials. Get creative with your digital strategy.

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Campaign Tips Fundraising Contest 75

Bloomerang

APRIL 27, 2021

This is a marketing truth as old as time itself. Try not to be too broad here as niche marketing is far more effective then the “spray and pray” method of trying to reach everyone. Ensure you have a clear idea of where you believe your target donor market lies by learning their demographics. Decide on the likely age groupings.

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Communication Storytelling Indianapolis Nonprofit 129

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2009

I was delighted to receive a text message the other day from David Neff letting me know that the American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) selected him for special recognition for social media. Help ( www.lightscamerahelp.com ). .

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Marketing Austin Cancer Texas 50

NetWits

MARCH 3, 2011

The Pancreatic Cancer Action Network is a national organization creating hope in a comprehensive way through research, patient support, community outreach, and advocacy for a cure. When The Pancreatic Cancer Action Network was brainstorming ideas for their awareness event at an L.A. While effective, that’s still a lot of typing!

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Awareness Cancer Raise Mobile 242